THE trend for large American newspapers to launch editions outside their core markets is continuing. The Wall St Journal will launch a city edition for New York next month.
The challenge is being thrown out to the New York Times, which has launched city editions in Chicago and San Francisco in recent times.
Wall St Journal owner Rupert Murdoch was combative as he articulated his strategy, telling a business lunch: “We believe that, in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did.
“In so doing, they have mistakenly overlooked the most fascinating city in the world – and left the interests and concerns of people like you far behind them. I promise you this: The Wall Street Journal will not make that mistake.”
The Ad Age, based in New York, believes the strategy includes the pursuit of high-end Times metro advertisers such as Bloomingdale’s and Bergdorf Goodman.
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