New York : mcgarrybowen, recipient of Advertising Age’s 2009 Agency of the Year, announced today that it will be opening a new office in London, U.K. The announcement was made by John P. McGarry, Jr., mcgarrybowen’s Chief Executive Officer. The agency’s expansion into Europe is in keeping with Dentsu’s focus on the region as signaled by the April launch of Dentsu London.
“For quite some time, mcgarrybowen’s clients have been asking us to expand our footprint to support them in other markets,” said McGarry. “In the same way we’ve added depth in our service offerings to respond to our clients’ needs – adding digital, design, direct, and media services – we want to provide our partners with the geographic breadth they need.”
mcgarrybowen London will bring the agency’s office count to three. Founded and headquartered in New York, mcgarrybowen opened a second office in Chicago in 2007. As in the past, mcgarrybowen’s plan for entering the European market is focused on its existing roster of clients.
“When we expanded into Chicago, we had two people there, but we had a plan,” said McGarry. “Through our commitment to our clients, and to the ideology that launched the agency, we have quickly grown to 70 people in that office. As long as it serves our clients’ needs, we look to mirror that success in London.”
The team at mcgarrybowen London will be comprised of local talent who embody the values and culture of mcgarrybowen’s founding partners. John McGarry and his creative partner, Gordon Bowen, aim to marry the ethos of a London agency with the “special DNA that can only be found at mcgarrybowen.”
“It’s not a cliche to say that our people are different,” said McGarry. “We hire the best of the best if they mesh with how we do business.”
“mcgarrybowen serves some of the world’s most iconic global brands by creating ideas that span cultures and borders. Increasingly, we are being asked by clients to provide a new light to iconic brands,” said McGarry. “At the end of the day, we envision our London office to carry out the same ideology of the rest of the agency – to create compelling work that speaks directly to the end consumer in a way they can understand and appreciate.”
“mcgarrybowen is legendary in the industry for their client relationships and for making creative work that works,” said Dentsu’s Executive Officer for the Americas and Europe, Tim Andree. “Expanding into other markets where their clients operate is a natural outgrowth not only of mcgarrybowen’s current client strategy, but of Dentsu’s vision for how an agency network can nurture and support an agency and its clients.”
“We will certainly revise our operations to reflect local tastes and preferences,” noted McGarry, “but we won’t move away from what has made us who we are as an agency.”
Let me rephrase:
mcgarrybowen is legendary in the industry for their client ass sucking and for making creative work that is embarrassing to everyone, said Dentsu’s Executive Officer for the Americas and Europe and Japan’s largest trained monkey Tim Andree. “Expanding into other markets like a terminal virus where their clients operate is a crying shame and not only polluting by mcgarrybowen but even worse, Dentsu’s stink and colourless vision for how an agency network can suck up and dive deeply into extraordinary average output.