Home » Archive for July, 2010
ABC Board Freezes Audit Rates for Fourth Year
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Arlington Heights : The board of the Audit Bureau of Circulations approved a series of changes to U.S. newspaper rules to coincide with other broad modifications set to take effect in October.
The new policies include fresh standards for newspaper subscriptions that include digital editions while addressing the growing market for paid content...
Titan Celebrates Orange County Transportation Authority Renewal
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New York : Titan has renewed its exclusive contract to sell the advertising on the Orange Country Transportation Authority (OCTA) properties following an initial five-year partnership.
The new five-year contract, won competitively, is based on an initial three-year term, followed by two, one-year extensions. It begins September 1, 2011.
This...
Ogilvy & Mather Launches The Red Papers
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New York: Building on David Ogilvy’s publishing legacy, Ogilvy & Mather is launching, The Red Papers, an ongoing series of books on the trends driving the future of marketing, authored by Ogilvy executives from around the world.
Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, “As...
World Cup Sponsorship Boosts Some Brands
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Shelton : The huge investment in a World Cup sponsorship is paying off for some companies, while others are seeing little return for their money. A new study with Survey Sampling International’s (SSI) global panels — comparing sponsorship awareness before and after the World Cup — reveals that VISA, McDonald’s and...
Time Out New York Kids Premiers Mobile AR Magazine Cover
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San Francisco : Time Out New York presents the world`s first ever magazine cover to be enhanced by mobile augmented reality. The TONY Kids` August issue will actually sing from the newsstands. With your smartphone, point at the magazine cover and enjoy a video of P.S. 22, the Webby Award-winning fifth-grade chorus from Staten Island, which...
comScore underreports Yahoo!’s U.S. page views
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Sunnyvale :Yahoo! Inc. has announced that comScore (NASDAQ:SCOR) has notified the company of an error in its June 2010 publication. comScore, as a result of this error, underreported Yahoo!’s U.S. page views by more than one billion and its duration metrics by more than 850 million minutes. Based on the corrected numbers, on a month-over-month...
Cheryl Cole returning to ‘X-Factor’
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London : Singer Cheryl Cole is returning to the talent hunt show “X-Factor” after recovering from malaria this week.
The 27-year-old has spoken to the bosses of the reality show about making her comeback Friday.
“Cheryl loves the show and is desperate to get back to work,” dailystar.co.uk quoted a source as saying....
Government to axe UK Film Council
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Los Angeles : The UK Film Council (UKFC),which has been nurturing British film culture and talent since 2000, will be closed down, a media report said Monday.
The government’s treasury department had reportedly told the Department for Culture, Media and Sport (DCMS), which funds the council, to cut its budget by up to 40 percent.
“Abolishing...
Media migration costs California 36,000 jobs
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Los Angeles : Migration of film and television production units from California to other places has cost jobs of over 36,000 people and a loss of around $2.4 billion in wages over the last decade.
The Milken Institute, an American non-profit economic think tank, attributes the job losses to the flight of movies and television shows to other...
Oprah Winfrey offers prime-time show to Duchess of York
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London : Talk show queen Oprah Winfrey has offered a prime-time slot with Duchess of York on her own cable channel to be launched in 2011.
The offer comes after Duchess of York Sarah Ferguson appeared on the Oprah Show in May where she apologised after being caught asking for $775,220 to provide access to Prince Andrew – a deal the...