Home » Archive for July, 2010
London Broadcasting partners Rentrak for market measurement
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Portland :Rentrak Corporation , the leader in multi-screen media measurement serving the advertising and entertainment industries,has announced London Broadcasting Company, which operates 10 television stations serving more than 2.6 million viewers and 980,000 households in the state of Texas, partnered with Rentrak for local market measurement...
Glam Media to Acquire AdPortal
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Solicon Valley : Glam Media, Inc. has announced that it is going to acquire AdPortal , a leading publisher advertising-technology startup based in San Francisco and New York, and also announced the launch of “GlamAdapt for Publishers,” a fully automated publisher-side platform for seamlessly packaging digital advertising solutions...
PromaxBDA Launches Sports Media Marketing Awards
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Los Abgeles : PromaxBDA, the leading global association for marketing, promotion and design professionals in the entertainment industry, is entering the world of sports, launching the Sports Media Marketing Awards. The inaugural batch of awards will be presented November 18, 2010 at the Angel Orensanz Foundation in New York City and will...
Tom Cruise planning reality show
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London: Hollywood actor Tom Cruise is planning to appear in a reality show with wife Katie Holmes and daughter Suri.
According to a source, Cruise has been filming his wife and their four-year-old daughter and intends to use the footage to show the world what life is really like in the Cruise household in a series inspired by “The Osbournes”,...
Lady Gaga to endorse a tea brand?
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London: Pop star Lady Gaga has her hands full as far as endorsement offers are concerned. She is reportedly set to become the face of famous tea brand Twinings.
“Her management has received loads of offers from major tea companies but Twinings are the front-runners. They want to launch a new tea with her face on it and discussions are...
Julianne Moore’s book to be turned into musical
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London: Actress Julianne Moore’s children’s book series “Freckleface Strawberry” will be turned into a stage musical.
“It’s really exciting and fun, and kind of amazing and given my history as a performer, super-weird to be in this other position,” femalefirst.co.uk quoted Moore as saying.
“Everybody...
International Advertising Festival renews USA TODAY as U.S.Representative
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McLean:The International Advertising Festival has renewed its appointment of USA TODAY as the official and exclusive United States representative through 2013.
USA TODAY will continue as one of the 77 exclusive country representatives selected by the International Advertising Festival to promote and market the Cannes Lions within their country....
About.com Leads New Brand Campaign With The “Need”
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New York: About.com has announced the launch of its new brand campaign that is designed to communicate its increased relevance to marketers as they place more value on intent-driven users. As part of the campaign the brand has also revealed a new tagline, “Need. Know. Accomplish.,” which expresses how intent-driven users utilize...
Cheryl Cole may quit ‘X-Factor’
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London: Singer Cheryl Cole, who is recovering after being struck down by malaria, might pull out of talent show “X-Factor”.
Cheryl, the contest judge, had already planned to leave the popular show at the end of the year to concentrate on launching her career as a singer in the US, but friends say her illness may prompt her to...
‘Inception’ tops North American box office
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Los Angeles: Leonardo DiCaprio-starrer “Inception” has topped the North American Box Office with an estimated earning of $60.4 million at the weekend.
Last week’s top film “Despicable Me” suffered a 42 percent decline in ticket sales, forcing it to drop to second place, reports aceshowbiz.com.
Walt Disney Pictures’...