Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have entered into a multi-year strategic partnership which aligns Unilever’s brands and marketing initiatives with the content and audiences of Time Warner’s premier assets. This marks a renewal of a three-year partnership that began in 2007.
Unilever, which was named Marketer of the Year at the Cannes Lions International Advertising Festival in mid-June and was Ad Age’s inaugural Digital Marketer of the Year, has led the industry by taking a different approach to media.
Keith Weed, Unilever Chief Marketing Officer, said, “The variety of top-quality communications platforms that Time Warner offers give us the ability to engage our consumers with innovative brand content that is most relevant to them. As a major marketer, we want to be where our consumers are and these platforms give us the added ability to do that through our extended relationship.”
“We recognize that in order to drive strategic growth for our partners and ourselves, we must focus our efforts on delivering premium content, applications and experiences that serve the client’s brand and uniquely engage the consumer,” said Mark D’Arcy, President of Time Warner’s Global Media Group. “Unilever is second to none in how they apply creativity to the media canvas. We are delighted to continue our partnership.”
Time Warner Global Media Group has become an industry leader in innovative media practices, embracing the evolving digital landscape and offering multi-platform solutions for its clients.
An example of Unilever and Time Warner leading with innovative technology under the partnership, is the new launch of the TIME iPad App. Unilever used a unique multibrand approach to take advantage of the environment and functionality. Both companies were able to experiment with this new platform and identify mutually-beneficial ways to engage consumers.
“We are looking for unique communications solutions from our partners, and Time Warner has helped deliver some exciting programs for our brands,” said Rob Master, Unilever’s North American Media Director. “We are now looking forward to creating more new and engaging campaigns together.”