New York : The National Association for Multi-ethnicity in Communications (NAMIC) has announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The 24th Annual NAMIC Conference will take place September 14-15, 2010 at the Hilton New York in Manhattan as part of Diversity Week.
The EMMA competition recognizes the cable industry’s commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing. The competition is comprised of two award categories: Marketing Tactics and Case Studies/Campaign. Entries submitted within each category were judged within two divisions: Cable Companies/Distributors and Networks/Industry Suppliers. A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
Time Warner Cable and Time Warner Cable Los Angeles each earned four first place wins to lead the Cable Companies division. Cox Communications garnered first place honors in two categories. Cable Companies taking first place honors in a single category included Cablevision and Comcast. HBO and Turner Entertainment Networks led the Networks/Industry Suppliers division with three first place finishes each. IFC garnered two first place wins. Networks/Industry Suppliers garnering first place wins in a single category include BET Networks, Eclipse Marketing Services, Inc., International Media Distribution, MTV Networks, mun2 and TuTv.
“The cable industry is committed to connecting their brands with an increasingly diverse audience,” said Daphne Leroy, vice president of Marketing and Communications, NAMIC. “We are pleased to honor the latest group of EMMA winners for demonstrating exceptional efforts to reach multi-ethnic consumers through focused, highly creative, multi-platform marketing strategies.”
Ernesto Jerez, baseball play-by-play commentator for ESPN Deportes, will serve as host of the Excellence in Multicultural Marketing Awards ceremony scheduled for Tuesday, September 14 from 4:15 p.m. to 5:45 p.m. EDT. In addition to the EMMA winners’ presentation, this “Hot Topics” session of the Annual NAMIC Conference will feature a panel of 2010 EMMA judges including Will Arredondo, director, Consumer Marketing, Fuse TV; Vicky L. Free, vice president, 360 Consumer Marketing, Cartoon Network & Adult Swim; Philip Polk, director, Segmentation Marketing, Cox Communications; Joseph Schramm, managing partner, Schramm Marketing Group, Inc., and Lisa Skriloff, president, Multicultural Marketing Resources, Inc. Moderated by Seth Arenstein, assistant vice president and editorial director of CableFAX Group, the discussion will focus on marketing expertise, highlighting EMMA successes and identifying areas of opportunity in producing culturally-relevant marketing programs that achieve results.
The NAMIC Multi-cultural Marketing Committee, a consortium of the industry’s leading multi-cultural marketing experts, produces the Excellence in Multi-cultural Marketing Awards. The Excellence in Multi-cultural Marketing Awards are sponsored by ESPN Deportes. CableFAX is the exclusive media partner.