Santiago( Chile) :comScore, Inc. has released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited Internet property in the market, reaching 95 percent of all Chileans online. Facebook.com ranked as the second-most visited property reaching 6.2 million unique visitors, followed by Microsoft Sites which reached 6.1 million visitors.
“Internet access, usage and engagement in Latin America continue to show strong growth across the region,” said Alejandro Fosk, senior vice president of comScore Latin America. “As one of the most developed digital markets in Latin America, Chile provides both global and local brands with the opportunity to reach a growing audience of users that are continually turning to the Internet as a source of information, entertainment and communication on a daily basis.”
In May 2010, 7.1 million people age 15 and older visited the Internet from a home or work location in Chile, a 16-percent increase from the previous year, making Chile one of the fastest-growing online markets. Google Sites ranked as the most-visited Internet property with 6.8 million visitors, up 27 percent from the previous year. Facebook.com ranked as the #2 most-visited destination reaching more than 6.2 million visitors, as it surged 41 percent from the previous year as the social networking site continued to gain popularity across the Latin America region. Microsoft Sites ranked third with 6.1 million visitors, an increase of 20 percent, while Terra – Telefonica captured the #4 spot with 4.1 million visitors, nearly doubling its audience base from the last year.