San Francisco: Pereira & O’Dell has hired Nick Chapman Director of Strategy to oversee the strategic planning direction across the agency’s roster of clients from strategy to implementation.
Chapman joins Pereira & O’Dell from Venables Bell and Partners where he was Brand Strategy Director for all ConAgra brands (Orville Redenbacher’s, Slim Jim and Chef Boyardee), VIZIO and HBO in addition to projects for clients like Audi, Barclays, Coke, 24 Hour Fitness, Sansa and Mondavi.
“Nick’s expertise with consumer-driven marketing and brand insights will provide great value to this agency,” said Andrew O’Dell, CEO of Pereira & O’Dell. “We are thrilled to have him join our team.”
Nick started his career as an Account Executive at Saatchi & Saatchi in London working on Sony and British Army recruitment before switching to Account Planning with a move to TBWA London to work primarily on beer, finance and utilities for brands like Virgin and Holsten Pils. Chapman relocated to the States in 2002 and worked at TBWA\Chiat\Day Los Angeles on Playstation, Shell aftermarket car brands and the relaunch of the Pedigree brand globally.
“Competitive brands today are quick to recognize the inexorable link connecting creative ideas and strategic planning,” said Chapman. “What attracted me to Pereira & O’Dell was their portfolio of progressive brands that uniquely command the most out of today’s multimedia landscape.”