Des Moines : Meredith Corporation , the leading media and marketing company serving American women, announced that its Diabetic Living brand has launched in Russia and Mexico and will launch this quarter in India with local licensing partners.
Diabetic Living features cutting-edge research along with information related to diet, exercise, food, nutrition and overall health. It is dedicated to providing action-oriented information that helps consumers improve their quality of life. Diabetic Living is also published locally in Australia/New Zealand and Italy. In total, Meredith brands are available in more than 60 countries.
The brand will be published quarterly in Russia, Mexico and India. Meredith's local partners in Russia will be Moscow-based Dear Media. Dear Media is headed by Nikolay Gogol, who brings a wealth of experience at developing and publishing popular medical brands and titles for women including Medical News, Home Doctor and Woman's Secrets.
In Mexico, Mexico City-based Comercial TNS Mex – a division of Lyrsa Editores. Lyrsa publishes local editions of AutoBild, Everyday Food, Todo Papas and Solo Relojes across multiple media platforms.
In India, New Delhi-based MaXposure Media Group (India) Pvt Ltd. MaXposure owns and operates publishing, advertising, digital and event management businesses.
"These agreements are an example of both the growing global need for quality science-based health-oriented content and Meredith's deep expertise at providing it," said John Zieser, Meredith's Chief Development Officer. "We're pleased to be partnering with Dear Media, Lyrsa and MaXposure to help consumers in India, Russia and Mexico lead full and healthy lives."