The appointment is effective immediately and MEC will be responsible for Wrangler’s total communication, media and digital planning and buying across Malaysia and Singapore.
Wrangler is under a new distribution and management company – Atelier Lifestyle Sdn Bhd – which will completely reposition the brand in order to make it relevant and appealing to consumers. Their flagship store recently opened in the Sunway Pyramid.
Gwei Tze-Co, Managing Director, Atelier Lifestyle Sdn Bhd said, “We are excited about the new partnership with MEC and we look forward to working with CK’s team in order to tap into genuine communications planning which will help grow our brand across Malaysia and Singapore.”
CK Law, Managing Director, MEC said, “It is an honour to be given the chance to work with such a globally renowned brand and we look forward to rejuvenating Wrangler through our unique Active Engagement approach.”