Nancy Rewis has been promoted to Vice President of Commerce Enterprise for TBS, TNT and Turner Classic Movies (TCM). In this newly created role, Rewis is responsible for overseeing all e-commerce and digital ad-sales integration for the three networks. Rewis, who most recently served as senior director of commerce enterprise for the networks, is based in Atlanta and reports to Dennis Adamovich, senior vice president of brand and digital activation/general manager of festivals for TBS, TNT and TCM.
As the new head of the Commerce Enterprise group, Rewis oversees all strategic marketing campaigns and promotions for the TBS, TNT and TCM's digital shops, as well as for any new business extensions. She also manages the relationship and communication between the networks' digital platforms group and digital ad sales/promotions group. In addition, Rewis is responsible for overseeing the networks' interaction with e-commerce vendors and studio partners, supervising cross-channel marketing strategy for e-commerce initiatives and identifying new revenue streams.
“Nancy is a highly creative, energetic and innovative marketer whose work has been vital in establishing TBS, TNT and TCM's presence in the digital retail space," Adamovich said. "In her new role, Nancy will lead the development of new revenue opportunities designed to forge an even stronger connection between our brands and consumers.”
Rewis joined the company in 1994, serving for three years as manager of international sales for Turner Publishing Company. She re-joined the company in February 2000 as senior marketing manager for TCM and was promoted to marketing director for the network in 2002. From 2006 to 2010, she held positions as senior director of brand partnerships and director of digital marketing for TBS, TNT and TCM, working extensively on the networks' initial digital retail strategies. She was named senior director of commerce enterprise in October 2010.
Prior to joining Turner, Rewis served an account executive at Atlanta's 94.9 FM radio station. She also worked as a sales and marketing coordinator for Humanics Publishing, Inc.
Rewis holds a bachelor's degree in broadcast journalism from the University of Mississippi. She is a member of the American Marketing Association (AMA) and Women in Cable and Telecommunications (WICT).
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.