At the 2012 Advertising Research Foundation’s David Ogilvy Awards, held in New York City on March 27, marketing communications agency Draftfcb was a top winner with four awards: three Gold and one Silver.
The winning entries were for work done on behalf of four clients served by Draftfcb’s Chicago office:
• KFC – "$10 Sunday Bucket" (GOLD in Retail + E-tail Category)
• MilkPEP – "Latte Love" (GOLD in Shopper Marketing Category)
• PACCAR Parts – "Dealer Network Program" (GOLD in Business-to-Business Category)
• United States Postal Service – "Your Other Address" (SILVER in government + Non-Profit + Public Service Category)
For more than a decade, the ARF David Ogilvy Awards have honored remarkable and successful campaigns that were enhanced and driven by keen research insights. In fact, the ARF points out that no other award celebrates using facts to create inspiration.
“As an agency, Draftfcb has long believed in the importance of strategic data analytics to create work that really matters to consumers, and prompts them to action,” said Kevin Hartman, senior vice present, director of customer intelligence in Draftfcb’s Chicago office. “Unearthing compelling data leads to great insights, which in turn leads to great creative that impacts behavior. We are fortunate to work with many clients who understand the value of data and research in building brands.”