City of Buenos Aires: La Virginia, a national enterprise which has been a leader in the Argentine food market for almost 100 years, has chosen McCann Buenos Aires for the strategic and creative development of its Giacomo Capelettini brand, the first and only dried stuffed pasta in the country.
Likewise, MRM, the digital agency of McCann WorldGroup has been selected to look after its brand strategy on Internet and in social networks, while UM has been appointed as the agency responsible for planning and the purchase of media.
“We are very pleased with the way in which this work alliance with McCann team work started and really enthusiastic regarding the challenges we´ve got for Giacomo,” said Luciano Casanova, Marketing Manager for La Virginia.
“It’s a source of pride for all of us at McCann to work for a brand that has been present in the market for over 30 years. An icon for generations that has maintained its leadership over time,” added Santiago Puiggari, CEO of McCann Buenos Aires and President of McCann WorldGroup Argentina.
“It is always important to work for big brands and be part of the development of these so as to continue growing and learning together,” comment Martin Guirado, President for UM Argentina.