Stephanie Fierman, a seasoned brand marketing strategist with extensive experience working with B2B and B2C companies, today was named as the agency's first worldwide Chief Marketing Officer.
In this role, Fierman is responsible for leading and integrating MediaCom's marketing and communications efforts across all geographies, with a particular focus on MediaCom's fast-growing U.S. business. She will have dual reporting to Stephen Allan, MediaCom Worldwide Chairman and CEO, and to Sasha Savic, CEO of MediaCom U.S., who joined the agency in April.
"Strategising the media mix has become one of the most crucial tasks of any marketer, and this is the perfect time for us to better communicate our superior ability to act as wise counsel and partner," said Allan. "As a long-time successful client, Stephanie brings a very valuable perspective, and her partnership with both our new business and client teams brings a fresh, persuasive energy to our efforts."
Fierman brings over 20 years of integrated marketing and business development experience to her post. She has held senior leadership roles at major multinational corporations in the financial services, media and entertainment sectors, including Citigroup, JPMorgan Chase and Time Warner. Prior to joining MediaCom, Fierman ran her own consultancy, working with clients such as SAP, Equifax and NBC Universal. Previously, she was founding CMO and General Manager of New York operations for Revolution Money, a digital payments company that was sold to American Express in 2010.
A Harvard Business School Baker Scholar, Fierman graduated with honours from University of Pennsylvania. She is actively involved in numerous industry organisations as well as the social media community, where she routinely appears on lists of the top 100 global CMOs on Twitter.