London: Euro RSCG London has created a short film starring Anna Friel and inspired by Titian’s famous painting Diana and Actaeon, to mark Credit Suisse’s sponsorship of a major new exhibition at the National Gallery.
‘Metamorphosis: Titian 2012’ is a groundbreaking multi-arts project – involving contemporary artists Chris Ofili, Conrad Shawcross and Mark Wallinger in an unique collaboration with The Royal Ballet – inspired by stories of change found in masterpieces by Titian.
Euro RSCG’s film ties in with the multimedia nature of the National Gallery show. It fuses the narrative of Diana and Acteaon with the darkness of a modern Gothic fairy tale, creating the dramatic feel of a period drama. Actaeon is played by up-and-coming actor Ed Speelers, who stars in the forthcoming season of ITV1’s Downton Abbey. Diana, the Goddess is played by Anna Friel.
In the film, Actaeon is enchanted by Diana’s beauty and in his restless longing he stumbles upon her naked at her bath. Angered, she casts a spell on him and Actaeon metamorphises into a stag. It is his fate to be hunted by his own hounds.
The Euro RSCG film was written by Gerry Moira and directed by Luke White and Remi Weekes, who work under the name Tell No One. It will be debuted across all of Credit Suisse’s social media platforms on July 9, ahead of the exhibition’s opening on July 11. It will be trailed by a teaser campaign, and a making-of film.
Credit Suisse is a major sponsor of the National Gallery, as well as supporting the ‘Metamorphosis: Titian 2012’ exhibition.
Michael Hoffmann, Head of Corporate Sponsorship, Credit Suisse, said: “With this campaign, we wanted to do something a little different to demonstrate Credit Suisse's close relationship with the National Gallery, as well as to give our target audience something they can really enjoy. Euro RSCG’s idea to create a film inspired by one of Titian’s great paintings fits perfectly with this aim.”
Gerry Moira, Chairman and Director of Creativity at Euro RSCG London, said: “We wanted to reengage people with the story of Diana and Actaeon, and the use of metamorphosis as a narrative is quite timely in terms of audience awareness thanks to films such as Twilight where people change into beasts. Retelling Titian’s work in a contemporary way makes it more accessible for a younger generation.
Euro RSCG London is the global creative agency for Credit Suisse.
Notes to Editors:
Brief: Create a 360 campaign that promotes Credit Suisse’s sponsorship of the National gallery and in particular the Metamorphosis: Titian 2012 exhibition.
Client: Marcel Steiner, Sponsorship Advertising, Credit Suisse
Agency: Euro RSCG London
CD: Gerry Moira
AD: Dave Burn
Writer: Gerry Moira
AD: Claire Sweeting
Planning Director: Andrew Quin
AM: Jesper Lofgren
Agency producer: Jodie Sibson Potts
Directors: Tell No One
Producer: Chris Massey
Production Company: Skinflicks
Editor: Ross Hallard
Editing Company: Trim
Post Company: Absolute Post
Post specialists: Lead Flame Artist: Phil Oldham
Lead CG Artist: Matt Burn
Producer: Dan Bennett
2D Assist: Zdravko Stoitchkov, David De Min
CG Assist: Huggy Stephens, Dorrell Lynch, Ben Griffin, Frank Egan, Christina Castelo-Branco
Media agency: MPG
Music/sound design: Saul Richards
Where breaking and what mediums: The film will launch on facebook, youtube and the Credit Suisse and National Gallery websites on July 9th. Teasers that will link to the film will also be launched online (ArtNet, The Week, The Daily Telegraph, Art Info and Daily Beast) on July 9th. A social media campaign will also create traffic to the film and the teasers. The print campaign will launch in The Daily Telegraph Seven magazine