A Leo Burnett ad, developed for Kellogg’s (on air yesterday) is the first commercial in a new campaign for Crunchy Nut talks to the spontaneous, “ooh go on then” side in everyone, about the sheer irresistible taste of the food.
The 30 second TV advertisement, created by Leo Burnett, takes the brand back to the traditional end line of “The trouble is they taste too good”.
There’s just something about the golden flakes encrusted with their magic combination of honey, nuts and brown sugar that means that, once you’ve tried them, you’ll just want more, regardless of the circumstance…
In the first commercial in the campaign we see one such ‘circumstance’. Entitled ‘Snake’, we see an expert snake catcher, Mick, going about his business only to be distracted at the worst possible moment by his humble assistant, who just could not resist satisfying his craving for the cereal. With Mick distracted, the deadly Red Riddler, agitated by the loud crunch, leaps from a kitchen cupboard and settles up Mick’s khaki shorts to comic effect. The assistant offers an offhand apology, using the nuttiness of the cereal to justify his actions.
Directed by the iconic Rocky Morton of the Cannes Production Company of the Year, MJZ, the ads were written and art directed by Ed Morris & Andy Drugan. ECD & Creative Director: Justin Tindall.
The TV commercial will initially run for 4 weeks across the UK and Ireland from July 16th. It will then run again from the 3rd September in the UK. The next instalment of the campaign breaks in early October.
Project: Crunch Nut
Client: Peter Harrison, Marketing Director, Kellogg
Creative agency: Leo Burnett London
Creative Director: Justin Tindall
Copywriter: Ed Morris & Andy Drugan
Art director: Ed Morris & Andy Drugan
Planner (creative agency) Josh Bullmore, Tom Sussman
Media agency: Carat
Planner (media agency): Nick Harper
Production Company: MJZ
Director: Rocky Morton
Editor: Joe Guest at Final Cut
Audio post-production company: Soho Square Studios
Exposure: National TV