While advertising industry insiders predict a dismal 2010 for marketing agencies, The Phelps Group, a leading integrated marketing communications (IMC) agency based in Santa Monica, is expanding. The 29-year old firm has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.
The award-winning [...]
McLean: USA TODAY has announces the availability of Hollywood’s Best: Academy Awards Preview, the 100-page glossy publication here just in time for the Oscars. Choose from one of four unique covers or collect all four.
Retailing for $7.99 Hollywood’s Best: Academy Awards Preview is available at newsstands nationally and online at hollywoodsbest.usatoday.com.
Hollywood’s Best: Academy Awards Preview [...]
Reston :comScore , a leader in measuring the digital world, has announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences.
Using anonymized data from its proprietary research panel of opt-in Internet users that is [...]
BBC World Service will launch a special lifeline programme in the Haitian Creole language from Saturday 23 January 2010.
This will be the first time the BBC has broadcast in the Haitian national language.
This follows other special BBC programming for listeners affected by the Haitian disaster in the French, Spanish and English languages.
The new 20-minute daily [...]
Washington: US President Barack Obama has made digital history as he became the first commander-in-chief to “tweet” a message on the social networking site, though with a little bit of help.
When Obama stopped at the headquarters of the American Red Cross’ to promote aid to Haiti MOnday, a member of the agency’s new media team [...]
London: American stand-up comedian and TV host Jay Leno who ended his 17-year stint as the host of “The Tonight Show” last year is set to return to the show, as present host Conan O’Brien is planning to opt out.
Conan announced he would refuse to host the show – that runs on NBC channel, Washingtonpost.com [...]
The Ministry of Culture and Islamic Guidance Tuesday closed a major reformist newspaper in Iran, leaving only a few reformist publications remaining in the sea of state-run media. The Ministry said that Hayateno, the reformist newspaper, was banned because its permit to publish was granted for a newspaper that focused on economic issues. Hayateno, however, [...]
BBC World News America triumphed at the Emmy Awards for Business and Financial Reporting recently.
The programme won for Return to White Horse Village in the category of ‘Outstanding Interpretation or Analysis of a Business News Story in a Regularly Scheduled Newscast’.
In the report, the BBC’s Carrie Gracie returned to a Chinese farming village to witness [...]
ALL3MEDIA Deutschland GmbH and BBC Worldwide today announced a joint venture to form a production company Tower Productions GmbH.
Tower Productions will produce a range of BBC Worldwide formats in Germany and will collaborate closely with Worldwide’s international format development team in London. The new company will also be developing their own formats.
Tower Productions, based in [...]
