London: Pop diva Madonna is in talks for a $1 billion deal by signing up for a five-year residency in Las Vegas, which can make her the third richest female entertainer in the world. The “Frozen” singer is said to be in discussions with promoters to establish a run of shows in the US gambling [...]
McLean:The International Advertising Festival has renewed its appointment of USA TODAY as the official and exclusive United States representative through 2013. USA TODAY will continue as one of the 77 exclusive country representatives selected by the International Advertising Festival to promote and market the Cannes Lions within their country. Included under the Cannes Lions banner [...]
Paris: Publicis Groupe announces today that it has acquired G4, a Bejing-based full-service advertising agency. Effective immediately, the agency will rebrand as Publicis G4, and will be joined by the Publicis Beijing Nestle team to service Nestle throughout Greater China. Current G4 Managing Director, Laurent Beloeuvre, will head the new entity, and will have the [...]
Sarasota : LA GUIA magazine celebrates its 10th year this July with a special anniversary edition. The magazine was founded in 2000 in Sarasota, Florida, and quickly spread its circulation to Manatee, Hillsborough and Pinellas counties, becoming the most popular publication in the Tampa Bay area. Today, LA GUIA has two editions with a circulation [...]
New York : Brilig today announced the public availability of its audience commerce platform and open transaction marketplace beta version. Starting today, audience data sellers will be able to list their data for sale on the system and data buyers can browse the data catalog, make selections, combine data sets to find increased campaign lift [...]
Boston : As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote [...]
Los Angles: Pop singer Lady Gaga has made it to the cover of Rolling Stone magazine for the second time as she poses in her innerwear for the July issue. Earlier, the “Poker Face” singer featured in a bubbles outfit on the June 2009 issue of the magazine. This time she is in a gun [...]
HBO has renewed the hit show TRUE BLOOD for a 12-episode fourth season, it was announced today by Michael Lombardo, president, HBO Programming. Created by Alan Ball, the series will begin production of new episodes early next year in Los Angeles, with debut set for summer 2011. “The new season of TRUE BLOOD is off [...]
New York : News Corporation has announced that it approached the Board of British Sky Broadcasting Group plc (“BSkyB”) on Thursday, 10 June 2010, and proposed making an offer to acquire the entire issued and to be issued share capital of BSkyB not already owned by it for 675 pence in cash per share subject [...]
State College : Advertisements for job openings in higher education were up dramatically in the first quarter of 2010. In fact, the number of advertised job openings increased every month of Q1 2010. Advertised job openings for January, February, and March were up 11.1 percent, 14.8 percent, and 47.0 percent respectively compared to the same [...]