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Price-conscious consumers do more online research
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Despite some bright spots on the economic horizon, shopping remains more of a battle than a pleasure for financially skittish consumers. Some of them cope by using digital tactics to help save money.
A SymphonyIRI Group MarketPulse survey on how the economy affects behavior and attitudes when buying consumer products found that US consumers...
Bloggers influencing brands : State of the Blogosphere 2011 report
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Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.
Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011” report from blog directory...
Cowell plans ‘X Factor – The Musical’?
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London: Music mogul Simon Cowell is reportedly in talks to bring "X Factor – The Musical" at a West End theatre.
Cowell is said to have already held talks with TV comedian Harry Hill and a top music producer to put together a humorous script which will appeal to the singing reality show's fans.
"Simon is excited...
Daily Mirror and the Sun fined for contempt of court
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This article titled "Joanna Yeates murder: Daily Mirror and the Sun fined for contempt of court" was written by Josh Halliday, for The Guardian on Friday 29th July 2011 19.00 UTC
The Sun and the Daily Mirror were found guilty of contempt of court for publishing a series of "extreme" articles about a suspect who had been...
Wall’s Dog in Advertising Comeback
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London : Wall's, one of the UK's leading food brands, is heralding the return of its iconic dog to its UK advertising campaign. The new ads, set to break during the semi-final of ITV1's ‘Britain's Got Talent' on the 21st May, form part of a wider multimillion pound campaign which spans TV and online.
The 30'...
AbelsonTaylor bags Agency of the Year at 22nd Annual Manny Awards
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Chicago : Illustrating the link between creativity and success, AbelsonTaylor, the world's largest independent healthcare advertising group, has been named Agency of the Year for the fourth time, making it one of the top winners in the history of the industry.
The latest award, sponsored by Med Ad News, was the culmination of the 22nd...
Facebook Ranks as Top Display Ad Publisher in Q1 2011
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Reston :comScore, Inc. has released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered...
Outdoor Channel Increases Footprint in the Lone Star State
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Temecula : Outdoor Channel, America's Leader in Outdoor TV, today announced the launch of the network on Charter systems in Texas, effective immediately. Outdoor Channel will be available in the Fort Worth, Park Cities, Denton, Duncanville, Rockwall and Spring, Texas systems, giving Charter subscribers access to the sights, sounds and...
Beam Global Spirits and Wine Taps Euro RSCG Chicago as Creative Agency
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Chicago : Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few.
Euro RSCG Chicago, which also works on...
Google Android Captures #1 Position in Smartphone Market
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Reston : comScore, Inc. has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2011.
The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.9 percent market...