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Big brands collaborate in new sustainable living campaign for Start
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Over 40major brands and NGOs are taking part in a new integrated campaign for Start, the sustainable living initiative.
The campaign, created by MRM Meteorite in partnership with Start, sees 40+ high profile brands and organisations showcasing how they are actively promoting ways for consumers to be more sustainable in their daily lives.
The...
US mom social networkers expected to reach 30 million by 2017
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According to BabyCenter, the top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones. Ninety-two percent of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social...
Team One Launches The Bureau: XCOM Declassified trailer
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El Segundo: Team One has created a new trailer for 2K and 2K Marin’s launch of The Bureau: XCOM Declassified video game.
Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy. While video game launches traditionally include...
Saatchi & Saatchi NY Redefines Miller Time
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New York: MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month. Created by Saatchi & Saatchi New York, the spots focus on the recurring “Miller Time” theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC...
OgilvyOne’s campaign for Dishoom serves up a slice of vintage Bombay on a plate
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London: OgilvyOne UK has created a campaign for Dishoom, a newly-opened restaurant in East London inspired by the old Irani Cafés of Bombay. The campaign aims to bring their rich cultural tradition to London and attract the local Shoreditch community to dine there.
Dishoom pays loving homage to the Irani cafés that were once part of the...
180 Amsterdam creates wild animal moustache print ads for shave shop Barber
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Amsterdam: A series of stylish and amusing print ads for high-end shave shop Barber will be appearing in washrooms across Amsterdam from today.
Each of the four posters in the range, created by ad agency 180 Amsterdam, depicts one of the wildest beasts on earth – the bear, the hippo, the caribou and the buffalo – sporting elaborately...
Privacy policies are a deal breaker in UK
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For 91% of UK internet users, privacy policies affect business decisions .Companies that lose the trust of UK consumers on online privacy issues do so at their own peril, reports eMarketer quoting a recent study .
According to a January 2013 survey of over 2,000 internet users in Great Britain conducted by Ipsos MORI for TRUSTe, 46% of respondents...
Leagas Delaney wins Cinco Jotas and Sánchez Romero Carvajal Jabugo account
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Leagas Delaney has won the advertising account for Cinco Jotas, also known as 5J, and Sánchez Romero Carvajal Jabugo – leading Iberian ham brands owned by Spanish food group Osborne.
The agency will develop new strategy and positioning for the brands that builds on their reputation and heritage, deepening emotional engagement...
Kantar Enhances digital media measurement capabilities ,acquires AdGooroo
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WPP announces that its wholly-owned operating company Kantar, the information, insight and consultancy group, has acquired AdGooroo, Inc. ("AdGooroo"), a leading provider of global digital media intelligence.
Founded in 2004 and based in Chicago, AdGooroo employs 30 people and has unaudited assets of $1.3 million. The company,...
Max Levchin joins,David Kenny and Brad Smith Step Down from Yahoo! board
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Sunnyvale: Yahoo! Inc.has announced that Max Levchin has been appointed to its board of directors, effective immediately.
Levchin is a computer scientist, serial entrepreneur and angel investor with extensive experience building enduring Internet companies. His latest undertaking, HVF, is focused on solving big problems and improving lives...