“Author Archive”

Sarah Leach Named Director of Strategy, MediaCom US

Sarah Leach Named Director of Strategy, MediaCom US

MediaCom has announced that Sarah Leach has joined the agency in the newly created position of Managing Partner, Director of Strategy, MediaCom US.
In this role, Leach will oversee the development of MediaCom’s communications and strategic planning practice. She will also work in partnership with Jeff Totaro, Director of Strategy, MediaCom North America, to ensure that [...]

March 11 2010 | Posted in Newsmakers | Read More »

VOA Launches Pre-Election Programming to Sudan

VOA Launches Pre-Election Programming to Sudan

Washington : The Voice of America (VOA) has launched special broadcasts to Sudan and created a content-rich website on elections more than a month before Sudanese are to vote in the country’s first free presidential contest since 1986.
“The people of Sudan suffered through years of civil war. Now, they’re getting a chance to vote in [...]

March 11 2010 | Posted in Radio | Read More »

Point of View Communications Wins Two ADDY Awards

Point of View Communications Wins Two ADDY Awards

Santa Clarita : Point of View Communications earned an Award of Distinction and Award of Excellence in the advertising industry’s esteemed ADDY® Awards competition sponsored by the Los Angeles North chapter of the American Advertising Federation. Awards were announced at the annual event held on March 7 in Granada Hills.
“Credit for our award-winning work goes [...]

March 11 2010 | Posted in Awards/Honours | Read More »

The New York Times Names Robert Christie SVP Corp Communications

The New York Times Names Robert Christie SVP Corp Communications

New York :The New York Times Company has announced that it has named Robert H. Christie to the post of senior vice president of corporate communications. He is charged with the planning, development and implementation of the Company’s internal and external communications strategies. Mr. Christie will serve as a member of the Company’s senior management [...]

March 9 2010 | Posted in Newsmakers | Read More »

173 million U.S. Internet users watched online videos in January

173 million U.S. Internet users watched online videos in January

Reston : comScore, Inc. has released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.
U.S. Internet users watched 32.4 billion [...]

March 9 2010 | Posted in Media Research | Read More »

Local Ad Spending on Broadcast to Reach $34.3B in 2014 : BIA/Kelsey

Local Ad Spending on Broadcast to Reach $34.3B in 2014 : BIA/Kelsey

Chantilly : BIA/Kelsey  forecasts local advertising revenues for television and radio to reach $34.3 billion in 2014, up from $29.9 billion in 2009, representing a compound annual growth rate (CAGR) of 2.8 percent. Digital revenues for these media are expected to grow at a 17.8 percent CAGR during the same period, illustrating the continued shift [...]

March 9 2010 | Posted in Advertising | Read More »

OgilvyAction Launches Montreal operations

OgilvyAction Launches Montreal operations

Montreal : OgilvyAction, the brand activation arm of Ogilvy & Mather, has officially launched its Quebec operation in Montreal, joining Ogilvy & Mather Montreal, OgilvyHealthworld, and OgilvyInteractive operations in the historic Old-Port sector of the city.  As Canada’s second largest metropolis, its variety of cultural influences make Montreal the ideal launch pad for effective activation [...]

March 9 2010 | Posted in Media Brand Launches | Read More »

Three DDB people get ‘The Creativity 50′ honour

Three DDB people get ‘The Creativity 50′ honour

New York DB Worldwide’s Matt Ross, Matt Oxley and Andreas Dahlqvist have been named to the “The Creativity 50,” the annual compilation from Creativity and Advertising Age featuring the people and companies that have had the biggest impact across the creative culture landscape.
The fifth annual “Creativity 50″ spotlights tech pioneers, film directors, musicians, creative [...]

March 9 2010 | Posted in Newsmakers | Read More »

COMEDY CENTRAL Promotes David Bernath to EVP, Program Strategy

COMEDY CENTRAL Promotes David Bernath to EVP, Program Strategy

New York : COMEDY CENTRAL has promoted David Bernath to executive vice president, program strategy and multiplatform programming, it was announced by Michele Ganeless, president of the network, to whom he reports. Bernath is based in the network’s New York City office and was formerly senior vice president. In this position, Bernath will continue to [...]

March 5 2010 | Posted in Newsmakers | Read More »

comScore appoints Joan FitzGerald as VP Television Sales and Business Development

comScore appoints Joan FitzGerald as VP Television Sales and Business Development

Reston :comScore, Inc. has announced that Joan FitzGerald has joined the company as vice president, television sales and business development. Ms. FitzGerald will be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of comScore’s suite of digital measurement products to include the measurement of television viewing. [...]

March 5 2010 | Posted in Newsmakers | Read More »