MediaCom has announced that Sarah Leach has joined the agency in the newly created position of Managing Partner, Director of Strategy, MediaCom US.
In this role, Leach will oversee the development of MediaCom’s communications and strategic planning practice. She will also work in partnership with Jeff Totaro, Director of Strategy, MediaCom North America, to ensure that [...]
Sarah Leach Named Director of Strategy, MediaCom US
VOA Launches Pre-Election Programming to Sudan
Washington : The Voice of America (VOA) has launched special broadcasts to Sudan and created a content-rich website on elections more than a month before Sudanese are to vote in the country’s first free presidential contest since 1986.
“The people of Sudan suffered through years of civil war. Now, they’re getting a chance to vote in [...]
Point of View Communications Wins Two ADDY Awards
Santa Clarita : Point of View Communications earned an Award of Distinction and Award of Excellence in the advertising industry’s esteemed ADDY® Awards competition sponsored by the Los Angeles North chapter of the American Advertising Federation. Awards were announced at the annual event held on March 7 in Granada Hills.
“Credit for our award-winning work goes [...]
The New York Times Names Robert Christie SVP Corp Communications
New York :The New York Times Company has announced that it has named Robert H. Christie to the post of senior vice president of corporate communications. He is charged with the planning, development and implementation of the Company’s internal and external communications strategies. Mr. Christie will serve as a member of the Company’s senior management [...]
173 million U.S. Internet users watched online videos in January
Reston : comScore, Inc. has released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.
U.S. Internet users watched 32.4 billion [...]
Local Ad Spending on Broadcast to Reach $34.3B in 2014 : BIA/Kelsey
Chantilly : BIA/Kelsey forecasts local advertising revenues for television and radio to reach $34.3 billion in 2014, up from $29.9 billion in 2009, representing a compound annual growth rate (CAGR) of 2.8 percent. Digital revenues for these media are expected to grow at a 17.8 percent CAGR during the same period, illustrating the continued shift [...]
OgilvyAction Launches Montreal operations
Montreal : OgilvyAction, the brand activation arm of Ogilvy & Mather, has officially launched its Quebec operation in Montreal, joining Ogilvy & Mather Montreal, OgilvyHealthworld, and OgilvyInteractive operations in the historic Old-Port sector of the city. As Canada’s second largest metropolis, its variety of cultural influences make Montreal the ideal launch pad for effective activation [...]
Three DDB people get ‘The Creativity 50′ honour
New York DB Worldwide’s Matt Ross, Matt Oxley and Andreas Dahlqvist have been named to the “The Creativity 50,” the annual compilation from Creativity and Advertising Age featuring the people and companies that have had the biggest impact across the creative culture landscape.
The fifth annual “Creativity 50″ spotlights tech pioneers, film directors, musicians, creative [...]
COMEDY CENTRAL Promotes David Bernath to EVP, Program Strategy
New York : COMEDY CENTRAL has promoted David Bernath to executive vice president, program strategy and multiplatform programming, it was announced by Michele Ganeless, president of the network, to whom he reports. Bernath is based in the network’s New York City office and was formerly senior vice president. In this position, Bernath will continue to [...]
comScore appoints Joan FitzGerald as VP Television Sales and Business Development
Reston :comScore, Inc. has announced that Joan FitzGerald has joined the company as vice president, television sales and business development. Ms. FitzGerald will be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of comScore’s suite of digital measurement products to include the measurement of television viewing. [...]