New York: Significantly more people find online health advertisements helpful in coping with diseases and learning about the side effects and safety of medication, according to About.com’s 2010 Health Study. The study – conducted online in June – sought to better understand how users are consuming health content online, also gauging perceptions and attitudes towards [...]
Carlsbad :Euro RSCG Edge, the direct response marketing arm of Euro RSCG Worldwide, has announced a newly reorganized short form media group, designed to continue its rich history of innovation and leadership in the direct response industry. Effective immediately Jennifer Peabody will serve as vice president of short-form media; Chad Crammer will serve as director [...]
Mexico City : comScore, Inc. has released a report on the top Internet destinations and content categories in Mexico based on data from its comScore Media Metrix service. The study found that Mexico’s Internet population grew 21 percent in the past year as 16.5 million visitors age 15 and older visited an online destination from [...]
Santiago( Chile) :comScore, Inc. has released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited Internet property in the market, reaching 95 percent of all Chileans online. Facebook.com ranked as the second-most visited property reaching 6.2 [...]
Sao Paulo : HBO received 25 Primetime Emmy Awards, the most of any network at the 62nd Primetime Emmy Awards Show, which took place Sunday night in Los Angeles. The miniseries, “The Pacific,” headlined the list of awarded programming, with 8 Emmys, while the HBO® original made-for-TV film, “Temple Grandin,” was awarded 7, and “The [...]
San Francisco: Pereira & O’Dell has hired Nick Chapman Director of Strategy to oversee the strategic planning direction across the agency’s roster of clients from strategy to implementation. Chapman joins Pereira & O’Dell from Venables Bell and Partners where he was Brand Strategy Director for all ConAgra brands (Orville Redenbacher’s, Slim Jim and Chef Boyardee), [...]
New York : The National Association for Multi-ethnicity in Communications (NAMIC) has announced the winners of its Excellence in Multi-cultural Marketing Awards (EMMA). Held in conjunction with the Annual NAMIC Conference, the awards competition showcases marketing efforts targeting one or more cultural segments including, but not limited to African American, Asian and Hispanic markets. The [...]
Brazil: comScore, Inc. has released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85 percent of the total online population. The study, which tracked the video viewing behavior of Brazilians during the months of the World Cup, reported [...]
G2, a top-five global marketing services agency, has named Gretchen Ramsey to the new role of Director, Social Media, in G2 USA’s Interactive Marketing Practice. Ramsey will oversee social media strategy for G2’s roster of digital clients. She will work in G2’s Philadelphia and New York offices. With more than 16 years of reputation management [...]
Los Angeles :TBWA\Chiat\Day Los Angeles has announced the addition of Neil Saunders, Catherine Heath and Clyde McKendrick as group planning directors. TBWA\Chiat\Day Los Angeles’ planning group combines traditional, current and future brand planning skills from multi-disciplinary resources across the agency. Led by Executive Planning Director Dan Goldstein and consisting of over 40 employees from various [...]