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Facebook Solidifies Lead in Spain
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According to the Interactive Advertising Bureau Spain’s (IAB Spain) November 2011 report “III Estudio Sobre Redes Sociales en Internet,” social network penetration increased to 75% in Spain in October 2011, a 7-percentage-point jump over 2010.
Facebook was the first choice for most users, followed by YouTube, Tuenti and,...
Adweek names Maxus U.S. Media Agency of the Year
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New York:Maxus, the fastest-growing media services agency in the world (RECMA), has been named Adweek magazine’s “U.S. Media Agency of the Year” for the agency’s spectacular performance in 2011.
At the same time, Maxus was also lauded by Advertising Age as part of the magazine’s annual “Agency A-List”...
Burson-Marsteller agrees to acquire majority stake in Pohjoisranta Oy in Finland
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WPP announces that Burson-Marsteller, its wholly-owned global public relations and public affairs firm, has agreed to acquire a majority equity stake in Viestintätoimisto Pohjoisranta Oy ("Pohjoisranta") in Finland.
Pohjoisranta, based in Helsinki, has a team of more than 40 professionals and is one of Finland’s largest...
Facebook Commerce Holds Promise for Retailers
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Social media and ecommerce have evolved since 1-800-FLOWERS launched the first Facebook storefront in July 2009. Internet users have become more comfortable with online buying on Facebook as they spend more time on the site.
“It is not surprising that shopping and socializing—activities that complement each other in the real...
McCann London launches new campaign to promote The AA’s boiler rescue service
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London: McCann London is behind a realistic new horror film trailer that turns out not to promote the latest British slash flick but The AA’s Home Emergency Response service.
Using the idea that ‘it’s a real nightmare when your boiler breaks down’, the ad uses all the tropes of a promo for a horror movie, introducing...
Euro RSCG London wins Ideal Standard pan-European brief
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Ideal Standard International consolidates integrated marketing communications into Euro RSCG London
Ideal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.
Euro RSCG London won the pitch headed up by Ideal Standard’s...
Alfred Dunhill appoints Holler for social media strategy
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London: Holler, the creative digital agency, has been appointed as dunhill’s social media agency with initial work around amplifying their branded content proposition.
Holler will be responsible for working across their Spring/Summer 2012 brand campaign, aimed to help grow the dunhill Facebook platform as well as looking...
MSLGROUP Launches ‘The People’s Lab’
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Paris: MSLGROUP, Publicis Groupe’s strategic communications company, today launched a global crowdsourcing platform and approach, designed to help business leaders lead innovation and change in their industry. The People’s Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations...
Poland’s online advertising is twice as large as newspaper advertising !
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Poland is a rare country where online advertising is already twice as large as newspaper advertising. If that's the future for other advertising markets, then the experiences of the Agora group provide important lessons for newspaper advertising departments everywhere.
Anna Podkowinska, the Revenue Director for Internet Agora, and Marek...
News Corp Names Gerson Zweifach SEVP and Group General Counsel
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New York : News Corporation has announced the appointment of Gerson Zweifach, 58, a partner at Williams & Connolly LLP, to Group General Counsel effective February 1, 2012. Mr. Zweifach will become a Senior Executive Vice President of the Company and will report to Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation.
In...