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Calle Sjoenell joins Ogilvy & Mather East as CCO
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New York : Cannes Lions award stand-out, Calle Sjoenell, is joining Ogilvy & Mather New York as Chief Creative Officer where he will report to North American Chief Creative Officer Steve Simpson. He is joining Ogilvy New York from BBH where he was Deputy Chief Creative Officer.
During his five years at BBH, Calle spearheaded some...
Euro RSCG expands medical, digital, PR and planning capabilities to meet clients’ evolving needs
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London: Euro RSCG Life UK, a leading healthcare communications network, has announced the appointments of Vernon Bainton as Medical Director, Jenny Plant as Client Services Director, and Paul Delboy as SVP Director of Operations. Euro RSCG Life London also adds nine new members to its team, strengthening the network’s expertise...
Meredith Completes Acquisition of Allrecipes.com From Reader’s Digest
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Des Moines : Meredith Corporation and The Reader's Digest Association Inc. announced today that they have closed on the transaction for Meredith to acquire Allrecipes.com, the world's No. 1 digital food brand.
The acquisition of Allrecipes.com places Meredith first in comScore's Food Community rankings, and more than doubles...
Lynn Brindell named SVP, Marketing for CNN Worldwide
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Lynn Brindell, a veteran media marketing executive, will join CNN Worldwide as senior vice president of marketing, it was announced today by Janet Rollé, executive vice president and chief marketing officer of CNN Worldwide. Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts,...
US newspaper chain Gannett to charge readers for online content
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New York: Gannett, the largest newspaper publisher in the US, at the end of the year will begin charging for access to online editions of its papers.
The measure will not include the group's national daily, USA Today.
Gannett spokesperson Laura Dalton told EFE Thursday that the firm had not yet determined how much the charge will be.
With...
Sony PlayStation Vita launch campaign
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London: Sony Computer Entertainment Europe is launching their highly anticipated and unrivalled PlayStation Vita portable gaming device, supported by an international communications campaign – ‘The World is in Play’, created by 180 Amsterdam.
The PlayStation Vita signals the next generation of portable gaming through a...
Ogilvy & Mather launches Social@Ogilvy
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New York : Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.
What was once a specialty offering within Ogilvy Public Relations has now expanded across all marketing disciplines into a dynamic,...
Diesel appoints digital agency Poke to launch ‘Fit Your Attitude’ range campaign
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London:Diesel is launching an entirely re-styled line of women’s jeans with a digital campaign that defines consumers by attitude and emotion, and integrates users’ own photographs and tweets into the product information.
Diesel has appointed digital agency Poke to create a new website for the ‘Fit Your Attitude’...
Myprotein Unveils First TV Campaign
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The UK’s number 1 online sports nutrition brand Myprotein has this week made a bold move and expanded into TV, launching an advertising campaign that will be shown throughout February across Sky Sports and Sky Sports News.
Being aired for the first time this week the 30 second TV advert has already received great reviews, and as it’s...
TCM Announces 12th season of TCM signature showcase The Essentials
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The 12th season of Turner Classic Movies’ (TCM) signature showcase, The Essentials, will open Saturday, March 3, at 8 p.m. (ET) with the hilarious gender-bending comedy Some Like It Hot (1959).
The presentation will mark the debut of Golden Globe and Screen Actors Guild Award winner Drew Barrymore as The Essentials' new co-host....