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MEC Entertainment appoints Susan Claxton as Senior Partner, Content Integration
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New York: MEC, a leading global media agency , today announced the appointment of Susan Claxton as Senior Partner, Director Program Integration of MEC Entertainment, the agency’s programming and content creation unit. In this new role, she will be responsible for identifying, creating, and executing brand integrations for MEC’s...
Meredith Corporation Names Jon Werther Chief Strategy Officer
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New York : Meredith Corporation has announced that Jon Werther has been named Chief Strategy Officer. In this role, Werther, 43, will work with Meredith's senior management team on evolving corporate and business unit strategies, sourcing and evaluating new strategic opportunities, and leading key strategic initiatives. ...
Euro RSCG London creates iAd for VO5 Extreme Style
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Euro RSCG London has created the first ever iAd to use Twitter and its camera function ahead of the next TV burst of the iconic Pliktisijiteur Village Pageant campaign which airs on the 1st May.
Building on the social momentum generated since the launch of the ‘Pageant’ campaign which saw it become the 4th most viewed comedy...
Expedia.com Selects 180LA as Agency of Record
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Seattle: Expedia.com, the world's leading online travel agency, has selected creative agency 180 Los Angeles (180LA) as its full-service agency of record. 180LA will direct brand strategy, creative development and execution, and integration across all formats, including digital.
“We were looking for an agency that could help us...
BBC Worldwide appoints Rob Lowe as Marketing Director, Consumer Products
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Rob Lowe joins BBC Worldwide’s Consumer Products division as Marketing Director, where he will be responsible for leading the drive to focus on customers and developing the commercial potential of key consumer products' brands and talent, including Doctor Who, Top Gear and Deadly 60.
In his new role, Rob will lead marketing plans...
Draftfcb top winner at 2012 David Ogilvy Awards
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Chicago:Work for Four Chicago Clients Garner Three Golds, One Silver – More Than Any Other Agency
At the 2012 Advertising Research Foundation’s David Ogilvy Awards, held in New York City on March 27, marketing communications agency Draftfcb was a top winner with four awards: three Gold and one Silver.
The winning entries were...
Shreddies Facebook fans get TV ad premiere
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London: Shreddies launches its new Knitting Nanas TV campaign with a premiere of the ad to its 440,000 Facebook fans on the 26th of March, in a move to reward the loyal online fanbase.
Shreddies has been teasing fans over the course of the past month – providing behind the scene clips and information regarding the new campaign....
Social media marketing spend predicted to nearly triple over five years
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Marketers, it seems, are confident that a US economic recovery is under way. A February 2012 poll of CMOs conducted by Duke University’s Fuqua School of Business found that respondents estimated their marketing budgets would grow 8.1% over the coming 12 months, a sign they were optimistic about the overall state of the US economy.
This...
G2 Joshua bolsters senior management team
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Leading integrated marketing agency G2 Joshua has bolstered its London operation with a series of senior appointments, designed to continue driving its rapid growth and creative direction.
Owen Catto joins as Creative Director and has been appointed to develop G2 Joshua’s expansive shopper marketing offering. Owen was previously Managing...
DLKW Lowe launches campaign promote Alton Towers Resort
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London: 76 Ltd has teamed up with DLKW Lowe to create a fantastical alternate world to promote two new attractions opening at Alton Towers Resort on March 24th.
Opening on the same Alton Towers street, the two TV ads take very different directions to promote the family friendly Ice Age The 4D Experience and the terrifying addition to the...