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Saatchi & Saatchi Berlin Equips Itself for the Post-digital Age
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Berlin - Saatchi & Saatchi Berlin has a new Managing Director. As of May 1, Kai Platschke, 39, will be taking over the helm at Saatchi & Saatchi Berlin. He succeeds Géza Unbehagen who is due to leave the agency.
With his team of 20, Platschke will be developing ideas for recently acquired clients O2 and AIDA as well as international...
Festival of Media Global 2013 Awards:Starcom Mediavest Group wins Agency of the Year, Network of the Year
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ASOS’ #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the Festival of Media Global 2013 Awards, which was celebrated at a gala dinner in Montreux last night.
The social media commerce campaign, which saw fashion trendsetters Azealia Banks, Ellie Goulding and Charlotte Free star in music videos wearing...
Digital coupons have caught on as a mainstream activity: eMarketer
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As smartphone penetration widens—people who use digital coupons will increasingly tend to be users of mobile coupons as well. eMarketer estimates that nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Beyond coupons, digital offers consumers’...
Smartphone users downloding more Social networking apps
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Smartphone applications ranging from news, health, shopping and music are being downloaded at up to three times the rate of their tablet counterparts, according to exclusive data from The Festival of Media Global’s insight partner, Kantar Media.
The results are from Kantar Media’s latest proprietary TGI Clickstream study, with data collated...
Yahoo! Announces Plans to Expand in Lockport, New York
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Sunnyvale : Yahoo! has announced plans to build new data and customer care centers in Lockport, New York later this year. Yahoo!’s expansion in Western New York will provide additional capacity and world-class customer care service, ensuring that Yahoo! users have fast product experiences and access to helpful customer support.
Yahoo!...
GroupM launches new Consulting Services
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New York :GroupM has announced the launch of GroupM Consulting Services, a new division designed to help clients achieve significant and lasting improvements to their marketing effectiveness and business results.
The announcement was made by GroupM North America CEO Kelly Clark, who said the new unit would be led by Ernie Simon, a media...
BBC’s Changing Fortunes explores new patterns of wealth
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BBC World News series Changing Fortunes explores the new patterns of wealth that have emerged over the last two decades.
The final episode of Changing Fortunes on 10th March, 2013, Explores how to be wealthy is to be mobile. And with so many international high-net-worth individuals now able to move around the globe at will, certain destinations...
Omnicom Agencies Crown the Gunn Report 2012: BBDO and DDB Take Top Honors
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New York : Omnicom Group (NYSE: OMC), a leading global marketing and communications company, finished with two of the top five honors in The Gunn Report 2012 Most Awarded Network and Most Awarded Digital Agencies in the World.
For the seventh straight year, BBDO was named the Most Awarded Network in the World. DDB was ranked the second Most...
Saatchi & Saatchi Italy launches new Toyota Auris Hybrid campaign
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Saatchi & Saatchi Italy has developed the communication campaign for the European launch of the new Toyota Auris Hybrid.
For the Italian agency this is an important reaffirmation, as the agency had already created the European launch campaign for the new Yaris for Toyota Motor Europe.
The New Toyota Auris Hybrid is a real innovation....
United Colors of Benetton’s new fashion campaign centers on the iconic value of color
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Paris: The future of United Colors of Benetton is ever more colourful. Newly interpreted, color returns to the forefront in an iconic Spring/Summer 2013 fashion campaign which uses the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton's passion, innovation and openness to the world, looking...