Allison Gollust has been appointed executive vice president, Corporate Communications, for NBC Universal. The announcement was made today by Jeff Zucker, president and chief executive officer of NBC Universal, to whom she will report. The appointment is effective July 13. Gollust succeeds Cory Shields, who was recently named Executive Vice President, Global Policy Strategies and [...]
Starting Saturday, June 27 at 12 noon ET/PT, VH1 Classic will celebrate the legacy of the man that became the “King Of Pop” and the artist behind “Thriller,” the world’s biggest selling album ever. The channel will air a special music video tribute throughout the weekend, airing the songs, the performances, the choreography, and the [...]
The Reader’s Digest Association, Inc. has named Amy J. Radin as Senior Vice President and Chief Marketing Officer, with responsibility to help drive growth by aligning all aspects of RDA’s global marketing — including digital, research and customer care — to accelerate the company’s vision to create the world’s largest multi-platform communities based around branded [...]
National Geographic Entertainment has acquired and will distribute “Amreeka,” Cherien Dabis’ comedy hit that premiered at this year’s Sundance Film Festival. The film is the opening night selection for New Directors/New Films 2009, a co-presentation of The Museum of Modern Art and The Film Society of Lincoln Center, in New York on Wednesday, March 25. [...]
The Hispanic Public Relations Association (HPRA), the country’s largest organization of ethnic PR practitioners, is celebrating its 25th anniversary of serving the needs of professionals and students in the field. “As HPRA enters a major milestone with its 25th year celebration, the organization continues to serve public relations professionals and students by offering innovative thought [...]
The CLIO Awards, one of the world’s most prestigious international advertising and design competitions honoring creative excellence and innovation in the industry, today announced that Mark Cuban, chairman of HDNet will accept an Honorary CLIO Award at the 50th Anniversary CLIO Awards at the Hard Rock Hotel and Casino in Las Vegas, May 12 – [...]
The Online Publishers Association (OPA) has announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, a broad group of its members will implement new interactive, display [...]
comScore (NASDAQ: SCOR), a leader in measuring the digital world, has released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008.YouTube led the growth charge, accounting for 91 percent of the incremental gain [...]
European performance-based marketing specialist Aedgency is refocusing its integrated portfolio of online marketing services into a purely results- driven business model. Realigned its services offering to provide greater coherence across marketing channels the company has comprehensively rebranded these services under the Aedgency brand. The company is also launching into the UK and has invested in [...]
In a move that breaks with tradition, global public relations agency Porter Novelli has announced a brand-new initiative to collaborate with the startups who are creating the interactive technology and services of the future. PN Digital Labs launches today at Ignite NYC, the New York City chapter of O’Reilly Media’s series of tech culture social [...]