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Teens have highest social networking penetration:Marketer
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Teens have some of the highest social networking penetration of any age group. eMarketer estimates that 81% of internet users ages 12 to 17 will use social networks at least monthly this year, rivaling the 90% of online 18- to 24-year-olds and the 82% of 25- to 34-year-olds who will do the same. And while usage increases overall may be low...
Fanta’s Less Serious “9th Class” campaign by O&M engages Chinese teens
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Shanghai : Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. The fun officially reaches mainland China today for the first time with the launch of Fanta’s 9th Class campaign – created in partnership with Ogilvy & Mather Shanghai – to mark the launch...
AMD Appoints RAPP UK for the Company’s EMEA Region
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Munich : AMD (NYSE: AMD) has appointed RAPP UK as lead agency for its integrated marketing activities in Europe Middle East and Africa.
The appointment comes after a thorough and highly competitive strategic sourcing process.
"We were looking for a strategic partner who would support the development of cohesive and effective marketing...
Allison Gollust Named EVP, Corporate Communications, NBC Universal
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Allison Gollust has been appointed executive vice president, Corporate Communications, for NBC Universal. The announcement was made today by Jeff Zucker, president and chief executive officer of NBC Universal, to whom she will report. The appointment is effective July 13. Gollust succeeds Cory Shields, who was recently named Executive Vice...
VH1 Classic to Celebrate Legacy of Michael Jackson
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Starting Saturday, June 27 at 12 noon ET/PT, VH1 Classic will celebrate the legacy of the man that became the “King Of Pop” and the artist behind “Thriller,” the world’s biggest selling album ever.
The channel will air a special music video tribute throughout the weekend, airing the songs, the performances, the...
RDA Appoints Amy Radin Chief Marketing Officer
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The Reader’s Digest Association, Inc. has named Amy J. Radin as Senior Vice President and Chief Marketing Officer, with responsibility to help drive growth by aligning all aspects of RDA’s global marketing — including digital, research and customer care — to accelerate the company’s vision to create the world’s...
National Geographic Entertainment Acquires Sundance Hit Amreeka
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National Geographic Entertainment has acquired and will distribute “Amreeka,” Cherien Dabis’ comedy hit that premiered at this year’s Sundance Film Festival. The film is the opening night selection for New Directors/New Films 2009, a co-presentation of The Museum of Modern Art and The Film Society of Lincoln Center,...
HPRA Celebrating 25 Years of Hispanic Communications Service
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The Hispanic Public Relations Association (HPRA), the country’s largest organization of ethnic PR practitioners, is celebrating its 25th anniversary of serving the needs of professionals and students in the field.
“As HPRA enters a major milestone with its 25th year celebration, the organization continues to serve public relations...
CLIO Announces Complete Jury for Emerging Media Awards
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The CLIO Awards, one of the world’s most prestigious international advertising and design competitions honoring creative excellence and innovation in the industry, today announced that Mark Cuban, chairman of HDNet will accept an Honorary CLIO Award at the 50th Anniversary CLIO Awards at the Hard Rock Hotel and Casino in Las Vegas,...
OPA Members Announce New Display Advertising Units
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The Online Publishers Association (OPA) has announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, a broad group of its members will implement new interactive,...