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OPA Members Announce New Display Advertising Units
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The Online Publishers Association (OPA) has announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, a broad group of its members will implement new interactive,...
YouTube Surpasses 100 Million U.S. Viewers
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comScore (NASDAQ: SCOR), a leader in measuring the digital world, has released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008.YouTube led the growth charge, accounting for 91 percent of...
Aedgency Unveils Integrated Performance Marketing Suite
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European performance-based marketing specialist Aedgency is refocusing its integrated portfolio of online marketing services into a purely results- driven business model. Realigned its services offering to provide greater coherence across marketing channels the company has comprehensively rebranded these services under the Aedgency brand....
Porter Novelli Announces Initiative to Transform PR Industry
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In a move that breaks with tradition, global public relations agency Porter Novelli has announced a brand-new initiative to collaborate with the startups who are creating the interactive technology and services of the future. PN Digital Labs launches today at Ignite NYC, the New York City chapter of O’Reilly Media’s series of...
Radio talk-show host, Jennifer Keitt launches ‘Zakar’ magazine
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Jennifer Keitt, has announced the launch of ‘Zakar’ Magazine. Jennifer Keitt, is founder and host of the nationally syndicated radio show, Today’s Black Woman. Zakar Magazine is being launched this week which will provide women with a resource for personal empowerment and growth in these tough social times. Zakar ...
New Ad ‘Every Single Day’ Says the Excessive Spending Spree Must Stop
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American Issues Project launched a major television advertising campaign today spotlighting the excessive spending and pet projects within the far-reaching stimulus legislation, which the Congressional Budget Office has said will harm the American economy in the long term. The ad will begin running today on FOX News, CNN, CNN Headline News,...
Media General Announces Employee Furlough Program
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Richmond, Va. – Media General, Inc. (NYSE: MEG) has announced that it is implementing an employee furlough program in the face of an economy that continues to contract, causing the advertising market to further weaken.
Employees will take a mandatory 10 days off according to a schedule that requires four days by the end of March and three...
National Geographic Names Charles Regan as GM Maps
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National Geographic Ventures (NGV) has announced an expansion of duties for Charles Regan, vice president, National Geographic Maps, to include responsibilities as general manager of National Geographic Maps. Reporting to Paul Levine, NGV’s senior vice president of Corporate Strategy, Development, and Interactive Platforms Group, Regan...
Georgia Family vows to Continue Battle to Regain Imedi TV Station
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Media freedom in Georgia took another blow when a court ruled to award authority to execute the contested will of the late businessman Badri Patarkatsishvili to a distant relative, whom Patarkatsishvili’s wife and immediate family insist is acting on behalf of the government to silence freedom of the press in that country.
Mr. Patarkatsishvili...
Lambert, Edwards & Associates Posts Record 2008 Results
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Lambert, Edwards & Associates (LE&A), West Michigan’s top-ranked public relations agency and the state’s largest investor relations firm, has announced its financial results for 2008. The company posted record revenues of $4.3 million, up 18 percent from 2007 and marking its ninth straight year of growth. The year was...