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MEC Manchester win First4lawyers
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MEC Manchester, a leading media agency, has been assigned by First4lawyers, one of the UK’s leading personal injury law specialists, to handle its media planning and buying for DRTV.
MEC’s first campaign will look to drive calls to First4lawyers from DRTV outreach. With a budget of £6m the new campaign will be targeted...
Meredith Corporation Q2 revenues at $329 million
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Des Moines : Meredith Corporation has reported fiscal 2012 second quarter earnings per share of $0.70, compared to $0.88 in the year-ago period. Revenues were $329 million, compared to $366 million. Meredith recorded $21 million, or $0.28 per share, less of political advertising revenues in the second quarter of fiscal 2012 than...
Arab Free Press Forum Opens With Call for More Gains
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The Arab Free Press Forum opened Monday in Tunisia with a celebration of the gains that have been made in Middle East press freedom, but with a reminder that much more needs to be done.
“If Tunisia is the country in the region that has most advanced in the construction of democracy, other countries in the region are still suffering...
Nancy Rewis Named Vice President of Commerce Enterprise for TBS, TNT and TCM
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Nancy Rewis has been promoted to Vice President of Commerce Enterprise for TBS, TNT and Turner Classic Movies (TCM). In this newly created role, Rewis is responsible for overseeing all e-commerce and digital ad-sales integration for the three networks. Rewis, who most recently served as senior director of commerce enterprise for the networks,...
Virgin Media launches multi-million pound marketing campaign
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Virgin Media is launching its biggest ever multi-channel marketing campaign as it prepares to double the broadband speeds of over four million UK households.
The campaign by DDB UK uses iconic figures Usain Bolt and Sir Richard Branson to reinforce Virgin Media’s position as the fastest broadband provider in the UK and sees the introduction...
FindaProperty.com invests £5 million in bold new “rapping” advertising campaign
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Property website FindaProperty.com has launched a bold new £5 million advertising campaign aimed at cementing its reputation as the most memorable and helpful property website in the UK.
The campaign premiered on January 8, 2012 during ITV’s Dancing on Ice and brings humour and excitement to the search for a new home, featuring...
Paramount Pictures Tops All Studios With the Biggest Box Office Gross in 2011
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Hollywood: Paramount Pictures announced today it ended 2011 in the No. 1 position among all studios, having achieved the highest total combined gross of any studio for the year, earning a record $5.17 billion worldwide. The studio, which released a total of 16 new releases domestically this year, placed first in the North American market...
SMM Advertising Names Kate Nielsen Account Supervisor
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SMM Advertising has engaged Kate Nielsen as Account Supervisor. Nielsen is an experienced manager who most recently served in a similar capacity at BBDO Worldwide, where she had responsibility for the E*Trade Financial and America Online accounts. Before being recruited by BBDO, she worked as an account executive for several Boston agencies,...
Draftfcb West Coast announces two new associate creative directors
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Draftfcb West Coast Chief Creative Officer Chris Ford announced today that the agency’s San Francisco and Seattle offices have welcomed three new creative hires: Matt Gilmore as an associate creative director in Seattle and associate creative directors Chris Hancock and Scott Drey in San Francisco.
“We are excited to welcome...
Trish Regan joins Bloomberg Television as Anchor
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New York: Bloomberg Television announced today it has signed Trish Regan, former CNBC anchor and CBS News correspondent, as an anchor. The announcement was made by Andrew Morse, head of Bloomberg Television in the U.S.
Regan will co-anchor Bloomberg TV's "Street Smart" which will air from 3-5 pm ET weekdays from Bloomberg...