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AMI,WAN-IFRA join forces to support and develop African Media
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The African Media Initiative (AMI) and the World Association of Newspapers and News Publishers (WAN-IFRA) have launched an ambitious strategic partnership to provide professional training and other form of technical support to develop media businesses across the African continent.
The partnership will include a series of joint projects aimed...
ASICS names 180 Amsterdam as new global advertising agency
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Amsterdam : Leading Global sports brand ASICS has appointed 180 Amsterdam to create yearly global advertising campaigns starting in January 2013.
180 has been briefed to drive awareness of the ASICS brand globally and create an emotional connection with consumers around ASICS’ ‘True Sport’ positioning.
ASICS is currently...
Football Federation Australia appoints MediaCom
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Football Federation Australia (FFA) has announced the appointment of MediaCom as their Media Agency of Record for all media and search.The account will move from Universal McCann immediately.
Ben Buckley, CEO of FFA, said: "It's a great opportunity to work with one of Australia's leading media companies in 2012 and beyond. FFA...
The New York Times Releases The Collection Fashion App for iPad
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New York : The New York Times has released The Collection, a fashion app for iPad, which houses all fashion journalism from NYTimes.com, Thursday and Sunday Styles, T Magazine, The Moment and the International Herald Tribune (IHT). The Collection app is available now on the App Store.
Created exclusively for the iPad, this highly visual...
MediaCom Sweden’s Anki Kujansuu named Media advisor of the Year
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The competition is organised by the Swedish press organisation 'Sveriges Tidsskrifter'.
Anki Kujansuu, a Media Planner at MediaCom Sweden, has been named Media Advisor of the Year by Sveriges Tidsskrifter, the Swedish Press Organisation.
Anki was voted for by a panel of 400 media owners based on how knowledgeable, well prepared...
NIVEA and Draftfcb London launch ‘Your Skin. Your Rules’ campaign
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London : NIVEA and Draftfcb London have launched ‘Your Skin. Your Rules’ a new campaign to drive awareness of NIVEA’s Daily Essentials range in the UK.
The strategy behind the campaign recognizes that women in the UK have busy lifestyles and fit skincare into their lives and not vice versa. It reinforces skincare expertise...
Draftfcb launches new NIVEA Repair & Care campaign
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Hamburg:Building on the success of its billion-euro “100 Years Skincare for Life” global campaign for NIVEA, the largest skincare brand in the world, Beiersdorf has launched “Uncovered” — a new fully integrated, global campaign for NIVEA Repair & Care body lotion, hand crème and body crème. ...
The Financial Times and Pearson launch FT in education
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The Financial Times and Pearson today announced the launch of FT in education, an initiative that will make the FT’s world-class journalism more easily accessible for customers of Pearson, the world’s leading learning company.
FT in education allows Pearson’s educational publishers to search a new republishing database...
LinkedIn ad revenues estimated at $140.8 million this year
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New York:The rapid growth of Facebook and Twitter will push worldwide social network ad revenues to $5.54 billion this year and nearly $10 billion in 2013, according to a new forecast by eMarketer.
“Social networks have cemented their place in advertising,” said eMarketer principal analyst Debra Aho Williamson. “More marketers...
SapientNitro helps develop groundbreaking healthcare service
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London: SapientNitro, part of Sapient (NASDAQ: SAPE), is involved in a new online initiative to make the regulation of health and social care more transparent.
The Quality and Risk Profile (QRP) Online Service has been launched by the Care Quality Commission (CQC), the statutory regulator that has a remit to inspect the standards of service...