New York :The New York Times has announced the launch of its international news supplement in Dnevni Avaz in Bosnia and La Prensa Gráfica in El Salvador. The two publications join a global network of newspapers in 29 countries that carry The New York Times international weekly, first introduced in 2002.
The weekly section, which is [...]
Chicago : Playboy Enterprises, Inc.has announced the launch of a global, year-long 50th anniversary celebration in honor of its iconic Playboy Bunny and world-famous Playboy Clubs. The company is marking this momentous occasion with commemorative merchandise and exclusive events around the world, including: 50 Playboy Club parties in 50 cities, all held on one night; [...]
Warner Bros. Domestic Television Distribution (WBDTD) has renewed Telepictures Productions’ Emmy Award–winning talk program “The Ellen DeGeneres Show” for three additional seasons on the owned-and-operated television stations of the NBC Local Media Division. The joint announcement was made today by Ken Werner, President, Warner Bros. Domestic Television Distribution, and John Wallace, President, NBC Local Media [...]
New York: Ogilvy & Mather has announced the new position of Worldwide Head of Strategy Integration with the hire of Ben Richards, formerly Director of Strategic Services at Naked Communications. In this new role, Mr. Richards will report to Global CEO Miles Young and Joint Worldwide Planning Directors Colin Mitchell and John Shaw.
This new role [...]
New York : truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – six more weeks of football. The Groundhog Day-themed spot – available at http://inr.mediaseed.tv/truTV_37290 – features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the [...]
New York: News Corporation today announced it has settled with Valassis Communications Inc. for $500 million in a lawsuit filed against the Company’s News America Marketing unit that was scheduled to go to trial in a Michigan federal court on February 2, 2010. The settlement also covers the $300 million Valassis was awarded in July [...]
New York : Better Homes and Gardens Best New Product Awards, one of the largest North American consumer survey programs focused on new product development and innovation, today revealed the program’s top winners, along with research and insights from its companion second annual BrandSpark American Shopper Study.
Conducted by independent market research firm BrandSpark International, the [...]
New York:Reader’s Digest Association has announced that it has hired Piper Goodspeed as Eastern Account Director for Taste of Home effective January 4. She will be based in the New York office and will be responsible for managing key accounts across the entire Taste of Home platform, which includes print, online and integrated sales, as [...]
Southfield : GlobalHue – a full-service marketing communications – is now the new general market and multicultural agency of record for the Jeep brand, as announced today by Chrysler LLC.
GlobalHue has created a new international Jeep brand campaign i live. i ride. i am. Jeep. The new campaign was developed to redefine and deepen the [...]
Chicago : Leo Burnett has named Patti Temple Rocks executive vice president and global director of corporate communications responsible for strategic leadership of internal and external communications for the agency. Temple Rocks assumes her new position effective January 19.
Temple Rocks, 50, formerly served as vice president, global public affairs and reputation at The Dow Chemical [...]