Boston :The Boston Globe today appointed Jason Kissell to the position of vice president, advertising, effective immediately. Mr. Kissell will oversee advertising for The Boston Globe, Boston.com, and specialty publications. He will continue to report to Lisa DeSisto, chief advertising officer, The Boston Globe, and general manager, Boston.com. Previously Mr. Kissell, 39, was the executive [...]
ABC Board Freezes Audit Rates for Fourth Year
Arlington Heights : The board of the Audit Bureau of Circulations approved a series of changes to U.S. newspaper rules to coincide with other broad modifications set to take effect in October. The new policies include fresh standards for newspaper subscriptions that include digital editions while addressing the growing market for paid content across multiple [...]
Ogilvy & Mather Launches The Red Papers
New York: Building on David Ogilvy’s publishing legacy, Ogilvy & Mather is launching, The Red Papers, an ongoing series of books on the trends driving the future of marketing, authored by Ogilvy executives from around the world. Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, “As [...]
Time Warner , Unilever Renew Multi-year Strategic Partnership
Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have entered into a multi-year strategic partnership which aligns Unilever’s brands and marketing initiatives with the content and audiences of Time Warner’s premier assets. This marks a renewal of a three-year partnership that began in 2007. Unilever, which was named Marketer of the Year at the [...]
TV Land Picks Up ‘Hot in Cleveland’ for 20 New Episodes
Los Angeles : TV Land has announced the second season pick-up of its hit original scripted sitcom, “Hot in Cleveland.” The network will start production of 20 new episodes in October 2010 with a launch tentatively scheduled for January 2011. Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White will return as series regulars for [...]
Crispin Porter + Bogusky awarded Interactive Agency of the Year at the Cannes
New York: MDC Partners has announced that their partner agency Crispin Porter + Bogusky was awarded Interactive Agency of the Year for the third time in the past five years at The Cannes Lions International Advertising Festival in Cannes, France. This prestigious award is part of the international competition from agencies from around the world. [...]
BBC Radio 1 returns to Ibiza
This summer BBC Radio 1 returns to the White Isle of Ibiza to bring listeners its legendary dance-fuelled weekend packed full with the hottest DJ sets and the best in live music. For its 15th year in Ibiza, some of Radio 1′s biggest stars, including Pete Tong, Annie Mac, Trevor Nelson and Judge Jules, will [...]
G2 Wins Silver and Bronze Summit Creative Awards
G2, a top-five global activation marketing agency, has announced that G2 USA was honored with Silver and Bronze Summit Creative Awards at this year’s Summit International Awards competition on April 30, 2010. The award was given for G2 USA’s work on the Time Warner Cable Business Class (TWCBC) blueCIRCLE campaign. Sponsored by the Summit International [...]
Mr Youth Appoints Jamie Egasti to Board of Directors
New York: New York-based social marketing agency Mr Youth has appointed Jamie Egasti to its Board of Directors as the fifth and final member. Egasti will play an active role in driving the growth of Mr Youth’s business by leveraging his 30 years of experience at P&G to help better understand how the agency’s services [...]
ARF Launches Research Transformation Super Council
New York: The ARF has announced the launch of its latest council – the RESEARCH TRANSFORMATION SUPER COUNCIL – which will hold its premiere meeting this week on May 7th at The ARF’s offices in New York City. It is this council’s mission to build the blueprint for organizations to embrace the new marketing vision; [...]