“Author Archive”

Boston Globe Appoints Jason Kissell as VP, Advertising

Boston Globe Appoints Jason Kissell as VP, Advertising

Boston :The Boston Globe today appointed Jason Kissell to the position of vice president, advertising, effective immediately. Mr. Kissell will oversee advertising for The Boston Globe, Boston.com, and specialty publications. He will continue to report to Lisa DeSisto, chief advertising officer, The Boston Globe, and general manager, Boston.com. Previously Mr. Kissell, 39, was the executive [...]

August 25 2010 | Posted in Newsmakers | Read More »

ABC Board Freezes Audit Rates for Fourth Year

ABC Board Freezes Audit Rates for Fourth Year

Arlington Heights : The board of the Audit Bureau of Circulations approved a series of changes to U.S. newspaper rules to coincide with other broad modifications set to take effect in October. The new policies include fresh standards for newspaper subscriptions that include digital editions while addressing the growing market for paid content across multiple [...]

July 27 2010 | Posted in Audience /readership pulse | Read More »

Ogilvy & Mather Launches The Red Papers

Ogilvy & Mather Launches The Red Papers

New York: Building on David Ogilvy’s publishing legacy, Ogilvy & Mather is launching, The Red Papers, an ongoing series of books on the trends driving the future of marketing, authored by Ogilvy executives from around the world. Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, “As [...]

July 27 2010 | Posted in Agency Pulse | Read More »

Time Warner , Unilever Renew Multi-year Strategic Partnership

Time Warner , Unilever Renew Multi-year Strategic Partnership

Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have entered into a multi-year strategic partnership which aligns Unilever’s brands and marketing initiatives with the content and audiences of Time Warner’s premier assets. This marks a renewal of a three-year partnership that began in 2007. Unilever, which was named Marketer of the Year at the [...]

July 13 2010 | Posted in Joint Ventures/Partnerships | Read More »

TV Land Picks Up ‘Hot in Cleveland’ for 20 New Episodes

TV Land Picks Up ‘Hot in Cleveland’ for 20 New Episodes

Los Angeles : TV Land has announced the second season pick-up of its hit original scripted sitcom, “Hot in Cleveland.” The network will start production of 20 new episodes in October 2010 with a launch tentatively scheduled for January 2011. Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White will return as series regulars for [...]

July 8 2010 | Posted in Show Talk | Read More »

Crispin Porter + Bogusky awarded Interactive Agency of the Year at the Cannes

Crispin Porter + Bogusky awarded Interactive Agency of the Year at the Cannes

New York: MDC Partners has announced that their partner agency Crispin Porter + Bogusky was awarded Interactive Agency of the Year for the third time in the past five years at The Cannes Lions International Advertising Festival in Cannes, France. This prestigious award is part of the international competition from agencies from around the world. [...]

June 26 2010 | Posted in Agency Pulse | Read More »

BBC Radio 1 returns to Ibiza

BBC Radio 1 returns to Ibiza

This summer BBC Radio 1 returns to the White Isle of Ibiza to bring listeners its legendary dance-fuelled weekend packed full with the hottest DJ sets and the best in live music. For its 15th year in Ibiza, some of Radio 1′s biggest stars, including Pete Tong, Annie Mac, Trevor Nelson and Judge Jules, will [...]

June 22 2010 | Posted in Radio | Read More »

G2 Wins Silver and Bronze Summit Creative Awards

G2 Wins Silver and Bronze Summit Creative Awards

G2, a top-five global activation marketing agency, has announced that G2 USA was honored with Silver and Bronze Summit Creative Awards at this year’s Summit International Awards competition on April 30, 2010. The award was given for G2 USA’s work on the Time Warner Cable Business Class (TWCBC) blueCIRCLE campaign. Sponsored by the Summit International [...]

May 14 2010 | Posted in Awards/Honours | Read More »

Mr Youth Appoints Jamie Egasti to Board of Directors

Mr Youth Appoints Jamie Egasti to Board of Directors

New York: New York-based social marketing agency Mr Youth has appointed Jamie Egasti to its Board of Directors as the fifth and final member. Egasti will play an active role in driving the growth of Mr Youth’s business by leveraging his 30 years of experience at P&G to help better understand how the agency’s services [...]

May 5 2010 | Posted in Newsmakers | Read More »

ARF Launches Research Transformation Super Council

ARF Launches Research Transformation Super Council

New York: The ARF has announced the launch of its latest council – the RESEARCH TRANSFORMATION SUPER COUNCIL – which will hold its premiere meeting this week on May 7th at The ARF’s offices in New York City. It is this council’s mission to build the blueprint for organizations to embrace the new marketing vision; [...]

May 4 2010 | Posted in Media Research | Read More »