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The Financial Times and Pearson launch FT in education
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The Financial Times and Pearson today announced the launch of FT in education, an initiative that will make the FT’s world-class journalism more easily accessible for customers of Pearson, the world’s leading learning company.
FT in education allows Pearson’s educational publishers to search a new republishing database...
LinkedIn ad revenues estimated at $140.8 million this year
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New York:The rapid growth of Facebook and Twitter will push worldwide social network ad revenues to $5.54 billion this year and nearly $10 billion in 2013, according to a new forecast by eMarketer.
“Social networks have cemented their place in advertising,” said eMarketer principal analyst Debra Aho Williamson. “More marketers...
SapientNitro helps develop groundbreaking healthcare service
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London: SapientNitro, part of Sapient (NASDAQ: SAPE), is involved in a new online initiative to make the regulation of health and social care more transparent.
The Quality and Risk Profile (QRP) Online Service has been launched by the Care Quality Commission (CQC), the statutory regulator that has a remit to inspect the standards of service...
Marquis de Castello launches the ‘House of Castello’
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London : The Marquis de Castello hits TV screens in the first week of October, as the front man in Mother’s launch campaign for Arla Food’s premium cheese brand Castello.
Set in the 18th Century in a sumptuous castle, the ads have a modern twist with costumes and wigs styled by Lady Gaga’s stylist ‘B’. The spots...
Holler to launch Twitter-based collective buying campaign for Innocent
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Innocent has appointed creative digital agency Holler to launch ‘Tweet and Eat’, a Twitter-based collective buying campaign.
To drive sales and excitement around innocent veg pots, Holler has developed a strategy engaging in community powered discounting, which relies on the power of social recommendations in order to encourage...
Hearst Magazines,HGTV launch a new home and lifestyle publication HGTV Magazine
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New York : Hearst Magazines, one of the world’s largest publishers of monthly magazines, and HGTV, a leading home and lifestyle brand, has announced that the first test issue of HGTV Magazine, a new home/lifestyle publication, will hit newsstands nationwide on October 4. The magazine will appeal to homeowners, real-estate lovers, renovation...
SapientNitro Appoints Omaid Hiwaizi as Planning Director
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London: SapientNitro, part of Sapient (NASDAQ: SAPE), has named Omaid Hiwaizi as Planning Director, in a boost to the company’s marketing strategy and analytics capability.
Hiwaizi, the former Planning Director at Chemistry, joins SapientNitro this month and will work on UK and global client assignments across the company’s clients,...
Ian MacKellar Joins Ogilvy Toronto as CCO
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Toronto:Highly awarded creative director Ian MacKellar is joining Ogilvy & Mather Toronto as its Chief Creative Officer, taking over the agency’s creative leadership from Janet Kestin and Nancy Vonk who are leaving to create SWIM – a new creative leadership training initiative that Ogilvy North America has signed on to as...
Bloomberg TV to air ‘Tragedy and Triumph :Wall Street After 9/11′
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Join Bloomberg Television tomorrow evening at 9 PM ET and PT as anchor Erik Schatzker tells the stories of three powerful Wall Street firms – Cantor Fitzgerald, Keefe, Bruyette & Woods and Sandler O'Neill – faced with rebuilding after being devastated by the 9/11 attacks.
Schatzker visits the firms, formerly headquartered...
Auction Hunters to go deep inside the Lucasfilm Archives during the Star WarsLabor Day Marathon
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New York :This Labor Day weekend, Allen Haff and Ton Jones, the charismatic stars of Spike TV's hit series "Auction Hunters," will take their peerless acumen in the world of antiques, collectibles and rare valuables to the Skywalker Ranch in California's Bay Area as they go deep inside the Lucasfilm Archives during the Star...