Plano ,Texas : FourthWall Media (formerly Biap) has announced that Comcast Media Center’s(CMC), HITS AxIS service will sell and distribute its “Yellow Pages on TV” interactive EBIF television application. Combining local search and video to make long-tail advertising possible on television, Yellow Pages on TV will now be available to the cable system operators served [...]
Chicago : Euro RSCG Discovery, the North American customer relationship and behavioral marketing agency network of Euro RSCG Worldwide, and its American Student List (ASL) affiliate today announced the availability of “ASL Teen Segments,” the first actionable behavioral segmentation of teens designed to help marketers more effectively target teen consumers and their families on a [...]
Oreck Corporation, one of the most recognized brand names in the home care space, has chosen The Buntin Group as retail media agency of record in a national search to handle media strategy and execution for the 75 corporate Oreck Clean Home Center retail locations and provide media support for the company’s 354 franchise stores. [...]
The United Nations, together with the International Advertising Association (IAA) and a coalition of the world’s leading advertising, marketing and media agencies, today launched Hopenhagen — a movement that empowers global citizens to engage in the December U.N. Climate Change Conference (COP15) in Copenhagen — at the Cannes Lions International Advertising Festival. Hopenhagen is a [...]
Hitviews, the leading entertainment marketplace of online-video stars, was selected by FOX Broadcasting Company to help introduce two of its new primetime series, “Fringe” and “Lie to Me,” during the 2008-09 broadcast season. As part of FOX’s broader marketing and promotional efforts to launch the shows, Hitviews’ online video marketing campaigns for “Fringe” and “Lie [...]
Faction Media, a full-service digitally led marketing agency based in Denver, has been recognized by the marketing community at the XMPie Users Conference in Las Vegas. Faction’s work for tw telecom was the winner of the 2009 Best of the Best Award — the integrated, cross-media campaign was hailed for its creativity and unique approach [...]
WebiMax.com has been recognized as a leading online marketing company by Topseos.com, an independent third party, which ranks online marketing firms. WebiMax, headed by serial online entrepreneur, Ken Wisnefski, is ranked #2 for search engine optimization services and in the top five for social media and pay-per-click management. WebiMax also received the #1 ranking for [...]
Smoothie King has announced the appointment of Dallas-based Mercury Werks as the marketing agency of record. Smoothie King, the original nutritional fruit-based smoothie, selected Mercury Werks, a trade area marketing agency for franchise systems, to handle marketing and advertising efforts including strategy, social media, public relations, print media buying, direct mail, promotions and print and [...]
Future Ads, one of the southland’s fastest growing and most innovative interactive firms,has announced that Resultlinks was named Innovative Internet Product of the Year by TechAmerica in its 2009 High-Tech Innovation Awards. A next-generation, in-text advertising platform, Resultlinks offers the world’s only self-serve, dynamic bidding interface for in-text advertising. “We are very proud that Resultlinks [...]
AdSpace, Ghana’s leading integrated marketing communications company is now affiliated with DDB Worldwide, a global marketing communications network. AdSpace is now officially AdSpace DDB Ghana. Established 10 years ago, AdSpace is a multi-award-winning creative powerhouse providing cutting-edge marketing communications solutions to clientele that include high-performing local brands and blue-chip multinationals. A full-service agency, the team [...]