Yellow Pages on TV enables local cable operators to generate new incremental revenue by bringing Yellow Pages advertisers to television. The application offers a complete listing of local merchants available to consumers at the push of a button on a regular digital cable television remote, and also allows merchants to integrate video advertising with their listing. In addition, Yellow Pages on TV offers a full range of reporting so advertisers can track ad performance. It is the most comprehensive solution bringing the $15 billion Yellow Pages book advertising business to television.

“We are very pleased to offer FourthWall Media’s Yellow Pages on TV EBIF application to our HITS AxIS affiliates,” said Gary Traver, Senior Vice President and Chief Financial Officer for the Comcast Media Center. “It has been successfully field tested over the past several months and is ready for commercial launch via the HITS AxIS platform. Applications such as Yellow Pages on TV have shown tremendous potential in their ability to drive interactive television revenue.”

In initial testing 56 percent of homes with access to Yellow Pages on TV used it at least once, and a quarter of those were repeat users. Moreover, fifteen percent of users clicked through to get business details from specific merchants.

As part of the agreement, HITS AxIS will handle all of the distribution and launch management required to make Yellow Pages on TV operational.

“Yellow Pages on TV delivers on the full promise of interactive television, and we are very pleased that ComcastMediaCenter is partnering with us to provide national distribution,” said Tim Peters, FourthWall Media CEO. “This solution provides a new advertising revenue source for operators, delivers valuable audiences who have demonstrated purchase interest to merchants, and makes convergence truly work for the end user, who can now search for services on the device they use most — their television.”

• No Related Post

“Historically, brands have always treated teens as one homogeneous audience, when in fact, teens are a constantly evolving group that is comprised of various consumer tastes and behaviors,” said Zain Raj, CEO of Euro RSCG Discovery. “We can now give marketers direct access to a more robust student database that individually identifies teens according to their unique and dynamic consumer behaviors, not just their age and geography.”

The comprehensive segmentation identifies 11 distinct segments of teen consumers, six male and five female. Overall findings of the segmentation include:

The full list of female teen segments includes: In-Style Socialites, Jockettes, Most Likely to Succeed, Style Meets Thrift and Traditionalists. The male segments are: Big Man on Campus, Red-Blooded Boys, Technosapiens, Tuned Inward, Under Construction and Young Metrosexuals.

“Brand marketers that target teens have so many variables to consider, including their interests, brand loyalties, shopping behaviors and Internet usage,” said Don Damore, CEO of ASL. “This segmentation breaks down not only what teens are interested in, but where and how they shop, and how they respond to direct mail, digital advertising and in-store marketing. It also shows how teens use different forms of traditional and new media.”

Marketers interested in “ASL Teen Segments” and other ASL services can contact Bruce Wilkinson at 312-640-3228. Euro RSCG Discovery pooled 5,000+ nationally representative survey respondents from MRI’s 2007 and 2008 Teenmark® surveys to develop and apply its proprietary ASL segmentation system

• No Related Post

“Oreck has built a reputation of developing and manufacturing cleaning equipment and products that improve the quality of people’s lives,” says Donna Smith, Director of Retail Marketing, Oreck. “We additionally see tremendous growth potential for our retail business, and we are confident we have found the right partner in Buntin to help us realize our goals.”

Founded in the U.S. in 1963 as a manufacturer of powerful yet lightweight upright vacuum cleaners for the hotel industry, Oreck is today a well established developer, manufacturer and distributor of residential and commercial cleaning equipment, selling products throughout North America and the United Kingdom. The company offers a full line of hypo-allergenic cleaning equipment, including upright and canister vacuums, floor cleaning machines and advanced air purifiers, as well as cleaning products and air fresheners. Focusing on offerings that help improve people’s quality of life, the company recently introduced a line of allergy-control bedding products and the world’s only germ-killing UV-C upright vacuum which features a patented UV-C light chamber to kill many microscopic germs and bacteria.

“With the increase in awareness of the allergens, germs and bacteria that can be present in the home, Oreck has and continues to develop an unmatched array of relevant products,” says Jeffrey Buntin, Jr., President and CEO, The Buntin Group. “Oreck’s Clean Home Center retail concept is unique in that it provides a one-stop location for people to obtain the advice, information, and products for a cleaning system that suits their individual cleaning needs, whether they are allergy sufferers, pet owners, parents of toddlers, or all of the above. Oreck is a leadership brand in its category, and we are excited by the clear opportunity to further expand the company’s retail success.”

Enjoying strong historical success through direct-to-consumer marketing, Oreck has some of the longest product warranties in the industry and consequently entered the retail segment as an outlet for warranty maintenance and service of Oreck vacuums sold through other channels. The Oreck Clean Home Centers continue to service Oreck vacuums and other brands, but in addition have become destinations for people seeking advice and expertise on cleaning systems and products that meet their specific cleaning needs. Today, the Oreck Clean Home Center proprietary network has grown to include 354 franchise locations and 75 corporate stores across the country. With manufacturing operations in Cookeville, Tennessee, Oreck’s corporate home office is located in Nashville.

• No Related Post

“Climate change is one of the epic challenges facing this and future generations. World leaders will come together for the Copenhagen climate change conference in December and every citizen of the world has a stake in the outcome. It is time to seal a deal. We need a global movement that mobilizes real change,” said U.N. Secretary-General Ban Ki-moon. Hopenhagen is about more than hope. “It is about global action for a global climate treaty and a better future for humankind,” Ban added.

Delegates from 192 nations will meet in December in Copenhagen to ratify a new international global climate treaty, which will take effect when the first commitment period of the Kyoto Protocol expires in 2012. Recognizing the tremendous role that communications will play leading up to and during the conference, the U.N. engaged the global advertising and media industry through the IAA to develop a comprehensive communications program to drive public awareness and generate action. Hopenhagen will complement the U.N.’s “Seal the Deal!” campaign, which calls on world leaders to “unite to find a solution to climate change that is fair, balanced, effective and science-based.”

“Climate change is a universal challenge, and we believe the world’s citizens are ready to act — they are just seeking the right platform,” said IAA Executive Director Michael Lee. “The strategy and stunning creative concept for the Hopenhagen idea came from WPP’s Ogilvy & Mather team, the digital framework and direction were developed by MDC Partner’s Colle+McVoy, and the global PR and messaging plans were spearheaded by Omnicom Group’s Ketchum. The collaboration that has taken place among the world’s leading agencies to develop this campaign for the United Nations is unprecedented and a testament to the significance the industry places on the need for action to address climate change.”

The creative concept of Hopenhagen stemmed from the idea that the U.N. Climate Change Conference in Copenhagen is an opportunity to protect people and the planet and to power global green growth in order to adjust the fate of the planet. The campaign’s creative materials will emphasize the need to shift from “coping” or ignoring our global challenges to “hoping” and ultimately acting to create a new reality.

Hopenhagen will be modeled as an open source campaign that is powered by the people and created in the voice of global citizens. The creative inputs from the diverse viewpoints of visitors engaging with the site from around the world will be used to generate online and offline content.

The imagery will emphasize the human and economic aspects of climate change, by contrasting the challenges we face against the tremendous solutions that await if the world commits to aggressive plans to tackle climate change. The tone of the movement is optimistic, honest, authentic and hopeful.

The diverse and complementary team of communication agencies that have volunteered time, resources and dedicated team members to develop and execute the Hopenhagen campaign include Dentsu; Havas, represented by Euro RSCG and MPG; Interpublic Group, represented by McCann Worldgroup, R/GA and Draftfcb; MDC Partners, represented by Colle+McVoy; Omnicom Group, represented by Ketchum, Interbrand and Tribal DDB; Publicis Groupe, represented by Digitas and Saatchi & Saatchi S; and WPP, represented by Ogilvy & Mather. The chairman of the creative council was Bob Isherwood, former worldwide creative director of Saatchi & Saatchi.

A Web site, Hopenhagen.org, will serve as the campaign hub, where visitors may learn about climate change issues, express their vision for the future of the planet, and send a message to the delegates attending the U.N. Climate Change Conference to work together to finalize a strong, global climate change treaty.

An aggressive consumer launch of Hopenhagen will take place in September 2009 and continue through the U.N. Climate Change Conference in December and beyond. The coming months will be spent engaging key influencers, advocates and partners that will be instrumental in creating viral awareness of the campaign. The IAA is calling on all businesses, governments, nonprofits and citizens to join together to grow and develop the Hopenhagen movement.

The Hopenhagen movement is intended to be an open source campaign that all nonprofits, governments and citizens of the world can make their own. The campaign has already had early successes with this model, securing an endorsement from the Danish Foreign Ministry.

“Denmark and Copenhagen are proud to be hosting this historic climate change meeting, and we are happy to welcome the Hopenhagen campaign as part of our wide- ranging communications efforts for the conference,” said under-secretary for public-diplomacy in the Danish Foreign Ministry, Ambassador Klavs A. Holm. “Our main objective is that an ambitious agreement will be concluded in Copenhagen, and we want to applaud the Hopenhagen campaign for its emotional and inspirational messages. Hopenhagen is a perfect way to engage the world and make everyone part of the discussion and solution at the December COP15 meeting.”

• No Related Post

Hitviews worked with FOX to select influential online-video stars with large audiences aligned to the target of the two television shows. The companies partnered with online-video stars including Michael Buckley (whatthebuckshow), Phil DeFranco (sxephil), Caitlin Hill (thehill88), Charles Trippy, and Kevin Nalty (Nalts) to integrate “Fringe” and “Lie to Me” related topics organically into their shows. For instance, Nalty created satires of “Fringe” that were seen hundreds of thousands of times, and were posted widely on “Fringe” fan sites and blogs. One such video featured his children (ages 4-10) playing the roles of “Fringe” characters. Another video demystified the cast via irreverent interviews with the show’s stars, including Joshua Jackson and Lance Reddick.

“When it was time to promote key programming FOX didn’t leave it to chance. Instead, they had the vision to take command of online marketing and make it work, seamlessly weaving their messages into online shows with powerful audiences,” said Walter Sabo, founder and CEO Hitviews. “Brands that want results will do what FOX did and put their message inside Hitviews’ stars entertaining videos or risk not being seen at all.”

In addition to well over 4,600,000 views, the 32 videos produced for the campaign yielded more than 80,000 online comments from fans who indicated overwhelming intent to watch the shows. Consistent with the intended demographic target, the videos were watched by an audience with an average age of 25, 60 percent of which were male.

“Our stars are selective about which brands they represent because they need to maintain credibility with their audiences,” said Caitlin Hill, Chief Creative Officer. “Every star was thrilled to promote ‘Lie to Me’ and ‘Fringe.’ In fact we all became so absorbed in the shows that we couldn’t help referencing them on our blogs, vlogs, discussion boards, and other media.”

• No Related Post

“We wanted to do something that had never been done before. With the explosion of emerging technologies and channels available, there are so many possibilities to be unique, creative and more relevant than ever before. We built a campaign that took advantage of paid search, e-mail, variable direct mail, dynamically generated video and database driven Web content to tell the tw telecom story,” said Aaron Batte, Founder and Director of Account Services at Faction.

The campaign was targeted at key telecommunications and IT decision-makers with the goal of generating qualified high-value leads, increasing overall revenue, gaining market share, and raising brand awareness. The strategy called for a highly personalized conversational experience for each prospect. Each individual was encouraged to use the Web’s many facets including e-mail, search engine interaction, Web browsing, dynamic streaming video, to reflect how a high-speed network connection from tw telecom can change the way they do business.

“At the heart of this campaign’s success was our ability to engage the audience in a unique and surprisingly entertaining way, enhancing their experience through multiple points of personalization,” added Dave Greves, Founder and Account Strategist.

The annual XMPie Best of the Best Award recognizes marketing campaigns that, using the XMPie technology, have significantly impacted overall business effectiveness, leveraged measurement of response metrics, utilized best practices of data integration and presented overall creative excellence. XMPie is a software business unit of Xerox(R) Corporation.

• No Related Post

The success of WebiMax is fueled by the experience of the company’s Founder/CEO, Ken Wisnefski. Wisnefski has over 10 years experience in online marketing and has owned several successful online ventures. Wisnefski is appreciative his company’s efforts have been noticed by Topseos. “It certainly is well appreciated to be recognized by an independent authority,” relates Wisnefski. “I have been working within the online marketing industry for the last ten years in many forms. I have worked as a contractor, founder, overseer, etc. and have gone through my share of trials and tribulations along the way. It is great to be honored by an objective source; it speaks volumes to current as well as potential clients.”

Topseos.com bases their rankings on the overall results the selected companies have achieved for their clients. “WebiMax is an outstanding, full service online marketing firm. I was very impressed with their experience and their ability to customize services to meet their clients’ specific needs,” states Jeev Trika, President of Topseos.com. “The fact that WebiMax has been able to provide such substantial results for sites they own and for their clients’ sites makes them stand out,” adds Trika.

Wisnefski is very happy his experience with landing pages is recognized via WebiMax’s number one ranking for the category. “It [landing page optimization] is a laborious effort. It takes testing, retesting, second guessing, testing some more, waiting, testing, etc. I have certainly accumulated some lumps and bruises on the way to success, but that is how you learn and how you become recognized in your specific industry,” instructs Wisnefski.

• No Related Post

“Mercury Werks has impressive credentials in franchise marketing offering proven methods to help grow business and create interest in competitive categories like ours,” said Steve Kuhnau, Smoothie King’s co-founder and CEO. “We are delighted to have Mercury Werks supporting our national and local store area marketing needs.”

Smoothie King is ranked the 37th fastest growing franchise and the 57th top global franchise in 2009 by Entrepreneur magazine and has added 32 new stores since January 2009.

“This is an exciting opportunity to contribute to the growth and continued success of a great brand,” said Melissa Braden, vice president client partnership for Mercury Werks. “We look forward to developing innovative strategic marketing strategies for their national and global franchise system,” said Braden.

• No Related Post

“We are very proud that Resultlinks has been recognized with this prestigious award,” said Future Ads CEO Jared Pobre. “Resultlinks’ in-text ad technology is designed to solve crucial issues facing web publishers, advertisers, and consumers by providing new opportunities for publishers to monetize their online content – which has become not just an issue of profitability, but of survival – as well as greater campaign control, ROI and transparency for advertisers, and a more consumer-friendly advertising experience for users.”

Resultlinks identifies and highlights relevant keywords in publishers’ web content, and then automatically matches them to precisely targeted and contextually relevant brand and product advertisements through text, flash or video ad formats. 100% user-initiated, Resultlinks allows consumers to control their advertising experience by delivering the information only when they move the mouse over, or click on, a relevant word or phrase.

Perhaps the most revolutionary aspect of Resultlinks is that it marries this highly relevant, consumer-friendly experience with a self-serve bidding platform that lets advertisers build their own in-text campaigns in minutes, offering them far more control and far lower costs than any other in-text offering.

Launched in 2008, Resultlinks has become the fastest-growing, in-text ad network – which is one of the fastest-growing categories of online advertising today – helping make Future Ads one of the online industry’s most rapidly growing interactive marketing firms.

Presented by TechAmerica’s Orange County and Inland Empire Councils, the Annual High-Tech Innovation Awards is now in its 16th year and celebrates excellence and achievement in the region’s technology industry, and honors local companies, individuals and products that drive innovation in Orange County and the Inland Empire.

“We congratulate all of the winners and look forward to seeing continued innovation from the companies of Orange County in the coming years,” said Don Hicks, executive director, TechAmerica Orange County. “Future Ads is a significant contributor to Orange County and the innovations created here for the nation and the world.”

• No Related Post

Established 10 years ago, AdSpace is a multi-award-winning creative powerhouse providing cutting-edge marketing communications solutions to clientele that include high-performing local brands and blue-chip multinationals. A full-service agency, the team offers a comprehensive portfolio of advertising, marketing, public relations and branding solutions across all communications touch points and business sectors.

Patrick Ehringer, President of Middle East & Africa, said: “We have chosen AdSpace Ghana because we share the same vision, specifically the power of ideas, creativity and efficiency to grow our clients’ brands. In combining DDB’s culture and experience with AdSpace Ghana’s ability to be influential in their market, we will provide our clients with creative solutions for any business issues they may have.”

AdSpace DDB Ghana has already carved a niche for itself as a “creator of winning brands,” which was exemplified by the Graphic Communications Group “Most Promising Agency of the Year” award in June 2008. In addition, the company has won numerous creative awards including Gong-Gong gold and silver awards. According to Kwesi Eyison, General Manager, “Our evolution from AdSpace to AdSpace IN to AdSpace DDB Ghana speaks to our growth: in our abilities, creative output and business performance. Our affiliation means the DDB family is richer by the addition of a hugely smart, innovative and resourceful partner.”

Mr. Eli Muzzu, Head of Client Services, noted, “The synergy that the partnership of the two agencies brings to AdSpace DDB’s current and prospective clients in Ghana is a focus on creative brand-building ideas that will make their clients’ brands stand out in the market.”

• No Related Post