McLean:USA TODAY, a multi-platform news and information company, announced today that the USA TODAY App for Kindle Fire is now available. The app makes its debut today with Volkswagen as the launch partner.

The USA TODAY App for Kindle Fire features a custom look and design specifically for the tablet with the signature content readers have come to trust from USA TODAY. The app provides eye catching photos while delivering the latest award-winning USA TODAY news in a convenient interactive package designed to take advantage of Kindle Fire’s seven inch color touch screen. More information on the app can be found at www.usatoday.com/kindle-fire.

“Part of USA TODAY’s mobile strategy is to be the first news source on emerging technologies. We develop and design our apps for each specific device to provide the optimum experience to our customers.  We couldn’t be prouder to have Volkswagen as our launch partner today,” said Dave Hunke, president and publisher of USA TODAY.

“We are pleased to partner with USA TODAY on the launch of this cutting-edge app. Innovation is a strength of both USA TODAY and Volkswagen and we’re delighted to be a part of the excitement around this launch,” said Charlie Taylor, general manager of digital marketing, Volkswagen of America.

USA TODAY is now available on all major platforms and devices including Android (phones and tablets), Google Chrome Web Store, iOS (iPhone, iPad, iPod Touch), Windows-based Tablets, Windows Phone, and now, Kindle Fire.

Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

According to StrongMail’s annual marketing trends survey, conducted by Zoomerang, the majority (68%) of business executives worldwide said they plan to integrate their social media marketing efforts with email in 2012. In addition, 44% plan to integrate mobile with their email campaigns. Executives were less likely to focus on integrating more tenured online ad formats, such as search and display, into their email strategy, perhaps indicating such integration consideration and action has already taken place.

Additional data sheds insight on similarities in how valuable each of these channels is to meeting overall objectives. Business executives said email, social media and mobile were all effective marketing channels for building customer loyalty and retention. In fact, 67% of business executives worldwide said email was a valued asset to achieving this goal, with 48% saying the same for social media and 35% for mobile. 

Almost half of respondents looked to social media to build customer loyalty, while most executives (64%) said social media was most valuable for awareness-building. Awareness-building was the second most-mentioned value for email (51%) and the third most-mentioned for mobile (28%), slightly behind expanding brand footprint (29%).

Business executives said they are focusing on building out social media on key channels such as Facebook and Twitter in the coming year: 39% plan to increase spending on Facebook marketing programs, and 24% on Twitter. A quarter also plan to boost spending on social media management technology as well as viral and referral marketing campaigns, pointing to an audience that increasingly understands the importance of measuring and amplifying the value of social media.

The most common investment business executives looked to make in mobile for 2012 was in building apps (29%). In addition, 22% said they were investing in the general category of mobile advertising, and 20% in sending SMS alerts. Only 15% of respondents planned to invest in location-based mobile marketing in the coming year, a number that is sure to climb as brands realize the value of connecting with consumers on the go and in-market.

New York : The New York Times has released The Collection, a fashion app for iPad, which houses all fashion journalism from NYTimes.com, Thursday and Sunday Styles, T Magazine, The Moment and the International Herald Tribune (IHT). The Collection app is available now on the App Store.

Created exclusively for the iPad, this highly visual app arranges content by representing each story as a photo. Photos are displayed in a grid to form a collage comprised of dozens of fashion stories readers can swipe through to browse. Tapping each photo pane reveals more detail about the story and its content; whether it’s a photo slide show, video or an in-depth review of a collection by Cathy Horyn, fashion critic for The Times, or Suzy Menkes, fashion editor for the IHT. A second tap leads to the full content.

Features of The Collection fashion app include a single hub for all of the fashion news from The New York Times – The app seamlessly merges fashion coverage from across The New York Times and the International Herald Tribune, including reviews, blog posts, T Magazine content, articles, video and photo slide shows. The Collection is edited by Simone S. Oliver, senior fashion producer for The Times.

Simple content organization and navigation – The Collection is an innovative and visually rich app that displays The Times’s essential fashion reporting and criticism, as well as the stunning photography in a format ideally suited for the iPad. The app is organized into five sections, with the option to view “All” or filter content according to category: News, Trends, Street and Runway. Each section generates a new grid to explore.

The Street style section captures up-to-the-minute trends and is anchored by Bill Cunningham’s “On the Street” videos. In addition, readers will find T’s Look of The Moment and a new weekly slide show that features reader-submitted photographs from all over the world that focus on one particular hot trend in fashion.

The Collection’s Runway section will feature the full collections from more than 150 designers each season. Readers can browse the most recent shows or search by designer to see what is happening on the runways in Milan, Paris, London and New York.
Social features – The Collection offers one-tap sharing of content, allowing readers to post articles right to their Facebook or Twitter accounts or share stories by email.

The Collection is available for free from the App Store on iPad . Access to all content will be free until December 31. Beginning January 1, 2012, readers will need to sign up for a subscription through In-App Purchase to continue to receive full access to content. A limited amount of content will continue to be available to users for free.

San Francisco :metaio has teamed with Universal Pictures to create a first-of-its-kind virtual and Augmented Reality mobile app to promote the thriller The Thing, in theaters October 14. The free app features a 360° flamethrower game in which players must use their weapons to survive attacks from invasive creatures that come at them from all sides. Players may also “Infect” themselves, which uses facial recognition elements to show what it looks like when invaded by The Thing! Users may then upload the photos and share the horrific results with their friends.

In the flamethrower game, players assume the role of one of the surviving Antarctic scientists, trapped in a dimly-lit virtual laboratory just like the one in the film. Players must move their mobile devices 360° to defend themselves from the attacking alien creatures lurking in the shadows. To “Infect” themselves (or a friend), players may simply use thefront camera to snap their photo, then watch as they turn into The Thing in real time. They will become The Thing!

The app may be downloaded for free in both the iTunes App Store and the Android Market, and it was created using metaio’s advanced Mobile SDK (Software Development Kit).

“We’re very pleased to partner with Universal on building a game that is not only fun to play, but also places the player amidst a similar horrific and suspenseful environment as the film,” said Lisa Murphy, project lead and metaio Sr. Business Development Manager. “Our Mobile SDK allows us to create rich, interactive mobile applications that truly immerse the user in the experience.”

metaio’s Mobile SDK is the most comprehensive solution to create Augmented Reality applications for iPhone and Android devices. Featuring a high-level API and the latest in image recognition technologies, it allows developers to produce high-quality applications with low effort.

Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share. Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share.

For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).

In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).
 

Greendale :  The world's #1 food and entertaining brand, Taste of Home, released its mobile application, just in time for summer harvests and farmers markets. The exciting new app, which was created with home cooks in mind, places thousands of beloved seasonal and holiday recipe collections from Taste of Home readers at the fingertips of home cooks and members of the mobile cooking community.

The Taste of Home app allows cooks to take Taste of Home recipes, relevant to the current season or holiday, wherever they go. Recipe collections range from slow cooker, potlucks and barbeques to holiday cookies and cupcakes with something new for every season, event and holiday. Users can browse, save favorites, email or even share their favorite seasonal recipes on Facebook.

Additionally, hundreds of everyday recipes are included, so no matter where they are, cooks will never be without inspiration. The mobile app will be updated regularly with Taste of Home's recipe collections to provide fresh content and help users usher in each new season or holiday with relevant recipes to make the most of local, seasonal ingredients. Similar to the Taste of Home publications and cookbooks, the recipes included in the app will reflect the evolving American palate, as it includes reader-generated recipes.

"With access to a vast collection of recipes and the ability to search for local, seasonal ingredients, the Taste of Home app is an asset in the kitchen, but particularly useful when you're on-the-go," said Catherine Cassidy, Editor in Chief of Taste of Home. "We created this app to inspire every level of home cook, who we celebrate in our books and publications. This is the perfect tool for those cooks who wish to use technology to embrace the current season or holiday offerings, and it conveniently arrived just in time for the farmers market season."

Taste of Home app features include:

What's in Season

The seasonality and sourcing of ingredients is inarguably more important today than ever to home cooks in America. Therefore, the Taste of Home app offers members of the mobile cooking community insight into which local ingredients are fresh at any moment. Users simply tap a map to select their state, and a list of fresh, seasonal ingredients available in the area is automatically populated. The View Recipes button within this section reveals recipes associated with the seasonal ingredients. This is an exceptionally brilliant asset for home cooks who wish to take advantage of the season's freshest produce in their area, particularly during the summer and autumn harvests.

Featured Recipes and Collections

Displayed within the Seasonal tab on the Taste of Home app are Featured Collection and Featured Recipe sections, providing relevant recipes for holiday-inspired or seasonal meals. The recipe collections
appear in a Bookshelf element, which uses an intuitive selection process and provides indicators of which collections are newly available.

Recipe Showdown

Taste of Home editors will select seasonal recipes to contend against one another each week. The app users can vote for their favorite and then view the corresponding images and recipes. Home cooks are encouraged to weigh in on their favorite dish each week.

Recipe Options

The Taste of Home app allows users to easily find and follow recipes at the tap of a finger. Recipes in Summary view provide an image, brief description, important nutritional information (including calorie, fat, cholesterol, sodium, fiber, carbohydrate and protein counts) and rating of the recipe, provided by the Taste of Home web community. If the user chooses to learn more about the recipe, the Directions view includes servings, prep time, ingredients and easy-to-follow, step-by-step instructions. Sharing options include adding the recipe to the user's Favorites, Email or Share with Facebook.

Facebook

The Taste of Home brand has a large and loyal Facebook following, and the app was designed to interact with that community seamlessly. In addition to sharing recipes via Facebook, Taste of Home cooks may also view the Taste of Home Fan page feed directly from the app to see what recipes other Taste of Home Fans "Like" and are posting comments about on Facebook.

Search

The Taste of Home app offers several methods for home cooks to sort and organize recipes. Users can browse the recipes based on ingredients they have on-hand in their pantries like chocolate or cranberries, or they can choose a more specific category option. The possible filters include: Course, Cooking Style, Cuisine or Holiday, which includes occasions such as 4th of July or Bridal Shower.
The Taste of Home mobile app is free to download to iPhone, iPod Touch or iPad devices at Apples iTunes store here. Android users can access the app here.

Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. Taste of Home publishes three magazines (the flagship Taste of Home—America's largest food and entertaining magazine, with a circulation of 3.2 million—Healthy Cooking and Simple & Delicious); top-selling bookazines; newsstand specials; and popular cookbooks. Tasteofhome.com is a top destination for engaging audiences with kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. Taste of Home is part of RDA (The Reader's Digest Association, Inc.). Learn more at tasteofhome.com. Like us on Facebook and follow us on Twitter.
 

This article titled "Financial Times iOS web app tops 350k users since launch" was written by Stuart Dredge, for guardian.co.uk on Friday 5th August 2011 12.33 UTC

The Financial Times' web app for iPhone and iPad is already attracting substantially more traffic than its native apps for those devices according to Rob Grimshaw, managing director of FT.com.

"350,000 people have used the web app now, and more than half of them have bookmarked it to their homescreens," he says. "In the first week, we saw more traffic coming from the web app than from the native app, and that has been sustained: the traffic to the web app far exceeds traffic to the native app."

When the web app launched in early June, it was seen within the industry as a direct response to new rules on iOS subscriptions. That was certainly part of the story, but Grimshaw says browser-based mobile access is about more than giving Apple a bloody nose.

"Everyone focuses on the scrap with Apple, but the origins of the web app come from thinking more broadly about our mobile strategy, and particularly how we are going to cope with developing for numerous different platforms," he says. "There are at least five out there that you reasonably have to cover, and a web app is the obvious solution. We just accelerated it because of some of the things Apple did with their subscriptions."

An Android version of the web app is almost up and running, with BlackBerry Playbook next on the priority list. Grimshaw says that the key strength of the web app is that it can be rapidly tweaked and launched for new devices as they appear.

The FT had been dabbling in mobile for a while when its FT Mobile iPhone app launched in July 2009, but that proved to be something of a tipping point for thr company, and was followed by an iPad version in May 2010. According to Grimshaw, the latter has been downloaded around 650,000 times, with "more than that" for the iPhone edition. These have also been joined by an Android version and a separate mobile website.

Around 15% of new digital subscriptions every week come from mobile devices, says Grimshaw. In July, the FT announced that digital subscriptions to FT.com rose 34% in the second quarter of 2011 to almost 230,000.

The strong uptake of both apps and the new iOS web app have strongly influenced the FT's investment into mobile, buoyed by the wider trends that he sees in the market.

"When you look at the rates of adoption, it's very clear that mobile is going to be the major channel for news consumption within a relatively short time," he says. "We think that within three years, we will have more than half of our digital access through mobile devices. Right now, 23% of our page views are coming from mobile."

This is why that scrap with Apple – which wants 30% of the revenues from subscriptions initiated within iOS apps, but also to retain control of subscriber data – is seen as so important by the FT and its print media compatriots.

"It is very important that publishers seize the initiative on this stuff. Apple's desire to own the customer and the channel to marketplace is not unique: there are many other technology and platform providers out there who would like to do the same thing," says Grimshaw.

"We can sit around and whine about it, but it is more positive for publishers to take the initiative and show there's a different way to do business. And by doing that, we change the terms of our conversations with technology providers. The balance shifts. It's not that we don't want to work with third parties, but we want to do so on more favourable terms."

For now, the content for the FT's apps and mobile sites is all drawn from its main website, and that is likely to continue. However, the company has just appointed its first mobile editorial head, with Grimshaw saying he can foresee certain situations where the FT's editorial team might want to edit mobile content separately.

The company is already noticing some interesting usage habits among its mobile and tablet readers. In the case of the iPad, usage remains consistent throughout the week and into the weekend for example, rather than dipping markedly on Saturday and Sunday as the website traffic does. The FT's weekend content is thus being brought to the fore in its tablet apps in a way that it isn't on the site.

Mobile has been the FT's big push in 2011, but Grimshaw is already mulling the evolution of that strategy. "In 2012, we'll be adding a real focus around personalisation, thinking about how we can use the insight we have into our audience to start delivering the content that we know they want," he says.

"We are taking a lot of lessons from the retail industry, who are better than this than almost everybody else. Many publishers are light years behind companies like Amazon, Zappos and other successful internet retailers. It is entirely appropriate to look at what they do, and adopt the same tools, techniques and culture."

However, personalisation requires rich data on a service's subscribers, which brings us back to the situation on iOS, not to mention the strategies of Apple's rivals in the smartphone and tablet space. From a publisher's point of view, Grimshaw thinks the important thing is to have a diversity of devices and platforms: he praises Samsung's new Galaxy Tab 10.1 tablet as the "the first one that really comes close to rivalling the iPad in terms of form".

"Publishers have to take steps to help themselves," he says. "There is a channel here that has always been neutral: the browser. It's been neglected in some ways in the mobile world by publishers, but not by the audience. Even before we launched the web app, 50% of our [iPad] traffic was coming from the iPad browser rather than the native app. The browser is sacred territory: it's neutral and anybody in the world can use it to reach their audience. The more publishers do to secure that neutral channel to market, the stronger position they will be in when talking to technology providers."

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This article titled “Boot up: Google Android patent row hots up, online dating in 2011, and more” was written by Josh Halliday, for guardian.co.uk on Thursday 4th August 2011 07.30 UTC

A quick burst of 9 links for you to chew over, as picked by the Technology team

When patents attack Android >> Official Google Blog

“…But Android’s success has yielded something else: a hostile, organized campaign against Android by Microsoft, Oracle, Apple and other companies, waged through bogus patents.

“They’re doing this by banding together to acquire Novell’s old patents (the “CPTN” group including Microsoft and Apple) and Nortel’s old patents (the “Rockstar” group including Microsoft and Apple), to make sure Google didn’t get them; seeking licensing fees for every Android device; attempting to make it more expensive for phone manufacturers to license Android (which we provide free of charge) than Windows Phone 7; and even suing Barnes & Noble, HTC, Motorola, and Samsung. Patents were meant to encourage innovation, but lately they are being used as a weapon to stop it.”

Google: Patently Absurd >> Daring Fireball

“How is Google’s argument here different than simply demanding that Apple, Microsoft, Oracle, et al should simply sit back and let Google do whatever it wants with Android, regardless of the patents they hold? And, let’s not forget, give Android away for free.”

Forrester: Windows 7 powering 21 percent of corporate desktops; XP still at 60% >> ZDNet

A little late, but: “By the end of March 2011, Windows 7 was powering 20.9 percent of corporate PCs, according to a new Forrester Research report, while Windows XP was on 60% of business PCs — down from 69% a year ago.
“Forrester’s report, “Corporate Desktop Operating System And Browser Trends, Q2 2010 To Q2 2011? included results from Forrester’s analysis of more than 400,000 client PCs at 2,500 companies. The June 16 report includes 12 months of data collected between the start of the second calendar quarter of 2010 through the end of the first calendar quarter of 2011.”

The table is interesting: well worth the clickthrough.

Online dating in 2011: The most niche sites for love on the Internet >> The Next Web

Simply brilliant. Is it just us laughing at the picture that goes with the “Yes! Mrs Robinson” [sic] site, or is everyone enjoying it too? “For pairing cougars with their prey”. Indeed. And plenty more that still manage to stay SFW.

Site Blocking: What the UK Government would prefer you not to see >> TJ Mcintyre

So the DCMS put out a redacted PDF. Turned out the redaction was easy to reverse. “The full, unredacted version now appears on Scribd. As can be seen from that document, the material which was redacted was all improperly removed. The tactics discussed to circumvent blocking are all well-known, even to a mere lawyer such as myself, and the redactions appear to be motivated more by considerations of security theatre than anything else.”

Good news, IE users: Media flunked IQ test, not you >> GeekWire

Todd Bishop: “More evidence: AptiQuant’s site was registered on July 14, less than a month ago, despite the company’s statement that it was founded in 2006. This morning I called the phone number associated with AptiQuant’s domain registration, but the man who answered started speaking another language after I identified myself as a reporter, and he ultimately hung up after we weren’t able to communicate.
“News outlets that reported on the study — including the BBC, Business Insider, CNN and many others — are now reporting it was a hoax.”

Oh, hell. Who’s going to tell the Opera users?

Aaron Swartz / JSTOR case has State felony charges, not just Federal >> Seth Finkelstein

“Many, many, years ago, back before Twitter and blogs, when USENET was one of the centers of net.influence, I argued about the David LaMacchia case. I eventually turned out to be right about the legal outcome. But personally, it wasn’t worth all the flaming over “theft” and similar. I don’t need to relive that experience, I’m trying to learn from my mistakes.
“Anyway, to say something people haven’t heard, news only started to circulate last Friday that in addition to the Federal government charges of “Wire Fraud”, “Computer Fraud”, “Unlawfully Obtaining Information from a Protected Computer”, “Recklessly Damaging a Protected Computer”, there are also two State government charges.”

Hacker stock art >> Boing Boing

Nobody knows how to illustrate stories about hacking. In fact, they struggle a lot with stories about technology generally.

Why brown M&Ms were Van Halen’s real-life checksum >> Chris Dickson

Clever: why would you specify such an arcane and trivial element as “no brown M&Ms” in your contract? Think about it for a bit. (Original article that he links to is gone, but he does explain it himself.)

And you thought they were dumb rock musicians.

You can follow Guardian Technology’s linkbucket on delicious

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The Financial Times has launched a new, faster and automatically updating app available directly through a web browser at app.ft.com. The FT is the first major news publisher to launch an app of this type, which will allow readers to access its award-winning journalism easily and quickly across a broad range of tablet and smartphone devices. As part of the launch, the new FT Web App will provide free access to FT content during launch week.

The FT Web App, built using HTML5 technology, features continual and automatic content downloads and improvements. It ensures that FT customers can access FT content anytime, anywhere, on a PC and multiple devices, with one login and one subscription payment.

“This is our best app yet, and it is an important step in our strategy of providing multi-channel access to our global journalism quickly and simply,” said John Ridding, CEO of the Financial Times. “The FT Web App offers our customers flexibility and freedom of choice with access to our global journalism anytime, anywhere, with a single login or subscription. In a world of increasingly digital complexity we want to keep our service simple, easy to use and efficient to offer our customers the best possible experience of FT journalism.”

The FT Web App will offer readers a number of new benefits at launch, including: Reading offline – saving a shortcut to your home screen so you can read it offline, at any time, just like one of our existing apps  , Web browser access – no download needed , All access – one registration or subscription will offer customers access to FT content through a range of devices or on a PC ,Speed – the new app offers improved performance  ,Automatic updates – instant product improvements with no need to download new versions of the app .

Specific to smartphones – a completely new and improved design, inclusion of images and FT video content, a new currency converter Specific to tablets – new content from FT Blogs .

Further updates in the pipeline include the inclusion of more world class FT content, including more columnists, FT Blogs, Special Reports and illustrative graphics; and a new ‘Clippings’ service which will allow users to read articles later, either on their tablet or on their desktop PC once they get to work.

The new FT Web App has initially been optimised for the iPad and iPhone, but will also be adapted across growing number of other tablets. These include Android-based devices such as the Samsung Galaxy range and Motorola Xoom, as well devices such as the BlackBerry PlayBook.

The Financial Times model allows users to access ten free articles a month, across any device, after a free registration. A subscription is needed to access more than ten articles a month. Users will need to register to access free FT content during the week of launch.
 

New York :eMarketer has introduced Executive View for iPhone, to help businesspeople keep up with digital marketing, media and commerce trends—anytime, anywhere.

Executive View provides eMarketer reports and insights in a simple, easy-to-use mobile application.

"I find that in spare moments I'm looking at Executive View as much as or more than I might look at email," said Christopher Miller, Group Management Director, Digital, Draftfcb. "I've already walked into more than one meeting more prepared."

Executive View users can easily find the latest insights published by eMarketer and flag "Favorite" reports with a star for quick reference or later reading. Users with access to both Executive View and eMarketer Total Access will have their "Favorites" synced automatically.

"I travel frequently, so the mobility of Executive View fits well into my workflow," said Kate Sirkin, EVP Global Research, Starcom MediaVest Group. "Whether I'm heading to another meeting—or another country—eMarketer gets me the information I need on new digital trends."

According to eMarketer President Lisa Church, Executive View was designed to provide essential digital marketing insights on social media, online video, location-based services, ecommerce, internet advertising and more to all the people at subscriber companies who need to stay up to date, but who don’t need the advanced functionality of eMarketer Total Access.

"We’re far beyond the point when digital was something you had to ask your research department about," Ms. Church said. "Executive View is for companies that have taken a disintermediated approach to digital."

“We’ve found the companies that have committed to giving all employees the information they need to understand the fast-changing digital landscape are the companies most likely to succeed in a digital future,” she added.

In addition to being available today in Apple’s App Store, Executive View will also be available in the Android Market and for BlackBerry in May 2011. eMarketer expects to roll out Executive View to its clients over the next several months.

"eMarketer is like air to me—it's fundamental," said Tarik Sedky, president of Mother Nature & Partners. "Now, Executive View lets me catch up whenever I have 10 minutes of downtime in a plane, or running from meeting to meeting."