Reston : comScore, Inc. has released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.
U.S. Internet users watched 32.4 billion [...]
Montreal : OgilvyAction, the brand activation arm of Ogilvy & Mather, has officially launched its Quebec operation in Montreal, joining Ogilvy & Mather Montreal, OgilvyHealthworld, and OgilvyInteractive operations in the historic Old-Port sector of the city. As Canada’s second largest metropolis, its variety of cultural influences make Montreal the ideal launch pad for effective activation [...]
New York : The growth of social media use in the U.S. population is unquestionable, yet its marketing consequences have yet to be systematically evaluated. To fill this void, Knowledge Networks and MediaPost Communications Inc. have formed a partnership that delivers a consumer-centric view of social media involvement and its effect on purchase decisions for [...]
New York : The CLIO Awards, one of the world’s most recognized international advertising, design and communications competitions, today announced the juries for 2010. The 51st Annual CLIO Awards will be held May 26 and 27 in New York City – the birthplace of CLIO. Stay tuned for more information about venue and registration.
“It is [...]
San Francisco : More Americans get their news from the internet than from either newspapers or radio. But television is still the most popular news source, according to a study released Monday.
The survey by the Pew Internet and American Life Project found that 61 percent of Americans got at least some of their news online, [...]
While advertising industry insiders predict a dismal 2010 for marketing agencies, The Phelps Group, a leading integrated marketing communications (IMC) agency based in Santa Monica, is expanding. The 29-year old firm has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.
The award-winning [...]
Panama City:More than 20 reporters from every country in Central America attended a two-day Voice of America (VOA) training session on critical health issues related to influenza and natural disasters.
Organized by VOA’s Office of Development in Panama City, Panama, the Feb. 24-25 training exercises included roundtable discussions, analysis and knowledge-sharing by panelists from several International [...]
Madison : Broadcast Interactive Media (BIM) has announced that it has acquired Decisionmark Corp. (dba TitanTV Media). Founded in 1993, TitanTV is the foremost online software and information provider to the broadcast industry, delivering data and real-time information for signal coverage, PSIP, and contract management, as well as TV listings, program guides, and its proprietary TitanCast [...]
Washington: US broadcasting giant ABC News will downsize its editorial team and layoff up to 350 staff members, media reports said.
In a “fundamental transformation”, ABC News announced Tuesday that it was seeking to substantially reduce its staff, possibly by up to 25 percent, The New York Times reported.
For decades, the network news divisions have seen [...]
