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College-age millennials still want their TV
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College-age millennials still want their TV. They spend considerable time watching TV programming—but not necessarily on a TV screen. For example, according to a Chegg study they spend 10 hours a week watching TV, showing the old-school medium is still popular among youth today.
A study by youth marketing research/information firm...
US adults spend more time with mobile than print magazines and newspapers combined
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Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television...
Record audiences for BBC’s Arabic Services
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People across the Middle East have increasingly turned to the BBC during the ‘Arab Uprising’ with a record rise in audiences, according to independent research published today.
Overall audiences to the BBC’s Arabic services have risen by more than 50% to a record high of 33.4 million adults weekly – up from 21.6 million...
Financial Times premium audience grows with addition of mobile apps
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The Financial Times has announces the latest figure for its Average Daily Global Audience (ADGA), which for the first time includes users of smartphone and tablet apps. Every day 2.1m people read FT content in print, online and through mobile apps around the globe, and the addition of new channels contributed to growth in excess of 9% year...
Newspaper Site Audience Increases 11 Percent
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London : comScore, Inc. has released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among...
Travel Sites Witness Seasonal Surge as Summertime Officially Commences
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Reston: comScore, Inc. has released its monthly analysis of U.S. web activity at the top online properties for June 2011 based on data from the comScore Media Metrix service. Several Travel subcategories ranked among the top-gainers in June as summertime officially began. Sporting Goods and Toy sites also saw gains as parents looked for ways...
Australians watched nearly 1.2 billion total online videos in May
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Sydney : comScore, Inc. has released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month. YouTube delivered video to...
Google’s YouTube Leads Russian Online Video Market
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Moscow: comScore, Inc.has announced the launch of Video Metrix in Russia. The online video measurement service, Video Metrix, which was the first to market in the U.S. more than four years ago, has since been launched in numerous markets around the world including the United Kingdom, France, Germany, Italy, Spain and Turkey. The tool has...
TV,Internet ruled Japan’s mediaworld during Earthquake and Tsunami
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Tokyo :comScore, Inc.has released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent) identified television to be very important...
Impact of Cookie Deletion on Website Audience Measurement in Latin America
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Santiago: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie...