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Impact of Cookie Deletion on Website Audience Measurement in Latin America
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Santiago: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie...
comScore Announces Availability of Media Planning Tool
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Reston : comScore, Inc. and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers and media planners with the key metrics needed to place online media buys that are targeted to physicians. Similar to comScore Media Metrix,...
Colombia Internet Audience Increases 31 Percent
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Bogotá, Colombia: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent in the past year to reach 11.8 million unique visitors in September...
BBC audiences want distinctive programmes: Trust
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The Trust has today published its final conclusions in its service review of BBC One, Two and Four. The review found that both BBC One and BBC Two provide a high quality offering much valued by viewers and make vital contributions to delivering the BBC's public service remit.
However, both channels can do even more to meet audiences'...
Google Sites top August U.S. explicit core search Market
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Reston :comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 65.4 percent of searches conducted.
Google Sites led the U.S. explicit core search market in August with 65.4 percent...
Microsoft Sites Ranked top Online Property in Mexico
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Mexico City : comScore, Inc. has released a report on the top Internet destinations and content categories in Mexico based on data from its comScore Media Metrix service. The study found that Mexico’s Internet population grew 21 percent in the past year as 16.5 million visitors age 15 and older visited an online destination from a home...
Google ,Facebook and Microsoft Sites rule Chile’s online audience
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Santiago( Chile) :comScore, Inc. has released a report on the top Internet destinations in Chile based on data from its comScore Media Metrix Service. The report found that Google Sites led as the most-visited Internet property in the market, reaching 95 percent of all Chileans online. Facebook.com ranked as the second-most visited property...
ABC Board Freezes Audit Rates for Fourth Year
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Arlington Heights : The board of the Audit Bureau of Circulations approved a series of changes to U.S. newspaper rules to coincide with other broad modifications set to take effect in October.
The new policies include fresh standards for newspaper subscriptions that include digital editions while addressing the growing market for paid content...
comScore underreports Yahoo!’s U.S. page views
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Sunnyvale :Yahoo! Inc. has announced that comScore (NASDAQ:SCOR) has notified the company of an error in its June 2010 publication. comScore, as a result of this error, underreported Yahoo!’s U.S. page views by more than one billion and its duration metrics by more than 850 million minutes. Based on the corrected numbers, on a month-over-month...
London Broadcasting partners Rentrak for market measurement
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Portland :Rentrak Corporation , the leader in multi-screen media measurement serving the advertising and entertainment industries,has announced London Broadcasting Company, which operates 10 television stations serving more than 2.6 million viewers and 980,000 households in the state of Texas, partnered with Rentrak for local market measurement...