San Francisco : Google and the Associated Press have reached a new deal that will allow the web-search giant to continue running stories from the AP on its Google News site, the internet company said Monday. Terms of the deal were not disclosed in the announcement, which was posted on Google’s official blog. Google has [...]
Cincinnati : Enquirer Media today launched a local advertising relationship with Yahoo! that brings together Enquirer Media’s brands, media sales expertise, and leading website audiences with Yahoo!’s scale, online audience targeting capabilities, and display advertising expertise. Enquirer Media will offer Yahoo! digital inventory as part of their local advertising solutions. As a result, local advertisers [...]
Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have entered into a multi-year strategic partnership which aligns Unilever’s brands and marketing initiatives with the content and audiences of Time Warner’s premier assets. This marks a renewal of a three-year partnership that began in 2007. Unilever, which was named Marketer of the Year at the [...]
New York :Sony Corporation of America (SCA) and News Corporation will partner to program one of the premier digital video spaces in one of the world’s most recognized advertising venues, Times Square in New York City. Utilizing Sony’s strengths in technology, content and services, as well as News Corporation’s broad news, sports and entertainment assets, [...]
New York:Arbitron Inc. (NYSE: ARB) has announced that WPP/GroupM has signed a multi-year contract for Arbitron’s Portable People Meter™ and Diary radio ratings services across all markets. “Our clients need high quality measurement tools to guide their media buying strategies and help track the return on their investments,” said Lyle Schwartz, GroupM, Managing Partner, Director [...]
New York : MDC Partners has announced that they have acquired a majority interest in leading direct response media and analytics firm, Integrated Media Solutions. Based in Los Angeles and New York, with over 130 employees, the firm specializes in direct response media and analytics, with specific expertise in search marketing and digital. They are [...]
Indianapolis :The NCAA has announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc., to present the Division I Men’s Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion. As part of the agreement, all games will be shown live across four national networks [...]
Toronto : comScore, Inc. and PMB Print Measurement Bureau have announced a joint product offering that links Canadians’ online media habits with print readership and other media consumption as well as product and brand usage and extensive demographic information – all in a single database. The service, available this summer exclusively to companies that are [...]
Chicago :Emmis Interactive, Inc., the software and consulting company that empowers the reinvention of local media, has announced it has signed an agreement with the New York State Broadcasters Association (NYSBA) to consult with their 300+ member stations. Emmis Interactive will provide its proven sales consulting services to NYSBA as part of NYSBA’s objective to [...]
Abu Dhabi: Germany and Abu Dhabi Saturday agreed to enhance their cooperation to improve the standards of the electronic media in the UAE. A German delegation headed by Chief of the State Chancellery and State Minister Johannes Beermann met Abu Dhabi’s National Media Council (NMC) Director General Ibrahim Al Abed and discussed ways to boost [...]