Home » Joint Ventures/Partnerships You are browsing entries filed in “Joint Ventures/Partnerships”

Google, AP reach deal on online news

Google, AP reach deal on online news

San Francisco : Google and the Associated Press have reached a new deal that will allow the web-search giant to continue running stories from the AP on its Google News site, the internet company said Monday. Terms of the deal were not disclosed in the announcement, which was posted on Google’s official blog. Google has [...]

August 31 2010 | Posted in Joint Ventures/Partnerships | Read More »

Enquirer Media partners Yahoo!

Enquirer Media partners Yahoo!

Cincinnati : Enquirer Media today launched a local advertising relationship with Yahoo! that brings together Enquirer Media’s brands, media sales expertise, and leading website audiences with Yahoo!’s scale, online audience targeting capabilities, and display advertising expertise.  Enquirer Media will offer Yahoo! digital inventory as part of their local advertising solutions.  As a result, local advertisers [...]

August 20 2010 | Posted in Joint Ventures/Partnerships | Read More »

Time Warner , Unilever Renew Multi-year Strategic Partnership

Time Warner , Unilever Renew Multi-year Strategic Partnership

Time Warner Inc. (NYSE: TWX) and Unilever (NYSE: UN) have entered into a multi-year strategic partnership which aligns Unilever’s brands and marketing initiatives with the content and audiences of Time Warner’s premier assets. This marks a renewal of a three-year partnership that began in 2007. Unilever, which was named Marketer of the Year at the [...]

July 13 2010 | Posted in Joint Ventures/Partnerships | Read More »

Sony , News Corporation to Program Digital Space in Times Square

Sony , News Corporation to Program Digital Space in Times Square

New York :Sony Corporation of America (SCA) and News Corporation will partner to program one of the premier digital video spaces in one of the world’s most recognized advertising venues, Times Square in New York City.  Utilizing Sony’s strengths in technology, content and services, as well as News Corporation’s broad news, sports and entertainment assets, [...]

July 13 2010 | Posted in Joint Ventures/Partnerships | Read More »

Arbitron ,WPP/GroupM Sign Multi-Year Agreement for Portable People Meter

Arbitron ,WPP/GroupM Sign Multi-Year Agreement for Portable People Meter

New York:Arbitron Inc. (NYSE: ARB) has announced that WPP/GroupM has signed a multi-year contract for Arbitron’s Portable People Meter™ and Diary radio ratings services across all markets. “Our clients need high quality measurement tools to guide their media buying strategies and help track the return on their investments,” said Lyle Schwartz, GroupM, Managing Partner, Director [...]

June 15 2010 | Posted in Joint Ventures/Partnerships | Read More »

MDC Partners Acquires Majority Interest In IMS

MDC Partners Acquires Majority Interest In IMS

New York : MDC Partners has announced that they have acquired a majority interest in leading direct response media and analytics firm, Integrated Media Solutions. Based in Los Angeles and New York, with over 130 employees, the firm specializes in direct response media and analytics, with specific expertise in search marketing and digital. They are [...]

May 11 2010 | Posted in Joint Ventures/Partnerships | Read More »

CBS Sports, Turner Broadcasting and NCAA announce Agreement for Men’s Basketball Championship

CBS Sports, Turner Broadcasting and NCAA announce Agreement for Men’s Basketball Championship

Indianapolis :The NCAA has announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc., to present the Division I Men’s Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion. As part of the agreement, all games will be shown live across four national networks [...]

April 23 2010 | Posted in Joint Ventures/Partnerships | Read More »

comScore Canada ,PMB Announce Partnership to Link Print Readership

comScore Canada ,PMB Announce Partnership to Link Print Readership

Toronto : comScore, Inc.  and PMB Print Measurement Bureau have announced a joint product offering that links Canadians’ online media habits with print readership and other media consumption as well as product and brand usage and extensive demographic information – all in a single database. The service, available this summer exclusively to companies that are [...]

April 21 2010 | Posted in Joint Ventures/Partnerships | Read More »

Emmis Interactive to provide sales consulting services to NYSBA

Emmis Interactive to provide sales consulting services to NYSBA

Chicago :Emmis Interactive, Inc., the software and consulting company that empowers the reinvention of local media, has announced it has signed an agreement with the New York State Broadcasters Association (NYSBA) to consult with their 300+ member stations. Emmis Interactive will provide its proven sales consulting services to NYSBA as part of NYSBA’s objective to [...]

April 20 2010 | Posted in Joint Ventures/Partnerships | Read More »

Germany, Abu Dhabi to enhance media cooperation

Germany, Abu Dhabi to enhance media cooperation

Abu Dhabi: Germany and Abu Dhabi Saturday agreed to enhance their cooperation to improve the standards of the electronic media in the UAE. A German delegation headed by Chief of the State Chancellery and State Minister Johannes Beermann met Abu Dhabi’s National Media Council (NMC) Director General Ibrahim Al Abed and discussed ways to boost [...]

April 20 2010 | Posted in Joint Ventures/Partnerships | Read More »