New York : The growth of social media use in the U.S. population is unquestionable, yet its marketing consequences have yet to be systematically evaluated. To fill this void, Knowledge Networks and MediaPost Communications Inc. have formed a partnership that delivers a consumer-centric view of social media involvement and its effect on purchase decisions for [...]
Burbank : Warner Bros. Home Entertainment Group and Netflix, Inc. have announced new agreements that will continue to make Warner Bros. new release DVD and Blu-ray titles available to Netflix members while adding to the selection of direct to video titles and Catalog movies available to be streamed instantly to TVs and computers.
New release titles [...]
New York : Citadel Media has announced that it has signed a long-term agreement with ABC News Radio and a multi-year extension with ESPN Audio. Under the terms of the agreements, the network will continue to provide advertising sales support and affiliate relations for ABC News Radio and will maintain its relationship with ESPN Audio [...]
Chicago : Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) has announced it has entered into an exclusive license agreement with Silver Moon Creations, Inc. to create a collection of fine, costume and body jewelry, which will be available in U.S. and Canadian retailers in spring 2010.
“Silver Moon is a jewelry industry leader with a broad [...]
ALL3MEDIA Deutschland GmbH and BBC Worldwide today announced a joint venture to form a production company Tower Productions GmbH.
Tower Productions will produce a range of BBC Worldwide formats in Germany and will collaborate closely with Worldwide’s international format development team in London. The new company will also be developing their own formats.
Tower Productions, based in [...]
Condé Nast, Hearst, Meredith, News Corporation and Time Inc. have jointly announced that they have entered into an independent venture to develop open standards for a new digital storefront and related technology that will allow consumers to enjoy their favorite media content on portable digital devices.
The goal of this digital initiative is fourfold, to create: [...]
McLean Va. : USA TODAY, the nation’s top-selling print newspaper and a leading online destination, announces a unique partnership with Fark.com, the news aggregator and edited social networking news site. Starting today, USATODAY.com’s Tech section, the one-stop guide for all things technology, will become the exclusive host and sponsor of the Geek page on Fark.com. [...]
Chicago layboy Enterprises, Inc. has announced that it has reached an agreement with American Media, Inc. (AMI) for the outsourcing of all Playboy magazine functions excluding the editorial product. AMI, which is the nation’s fourth-largest consumer magazine publisher, will assume responsibility for the production, circulation, advertising sales, marketing and other support services of both [...]
Brattleboro :3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, has announced that it has entered into an agreement with Thomson Reuters to provide CSR-related multimedia content for distribution on Thomson Reuters financial video platform. Under the terms of the agreement, 3BL Media serves daily multimedia content from its base [...]
New York :arvato Print Management GmbH, a printing services company owned by arvato Bertelsmann AG, and The Reader’s Digest Association, Inc., one of the world’s leading media and marketing companies, have reached an agreement on an extensive business-process outsourcing contract. The two companies announced the deal recently in New York and Gutersloh. Effective immediately, arvato [...]