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E Graphics, Code form strategic alignment to offer intelligent Brand Delivery
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London : E-Graphics and Code Worldwide, two of Omnicom's leading implementation businesses, have formed a global strategic alliance to create a technology-driven 'intelligent brand delivery' model for the implementation of advertising and marketing campaigns.
Operating downstream of creative development, by combining state of...
Hearst Magazines Digital Media Partners Pixazza to Enhance Interactivity and Ecommerce Capabilities
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Mountain View : Hearst Magazines Digital Media (HDM) and Pixazza, Inc. has announced an agreement to offer a new technology across HDM's extensive online network and digital image library. The technology, which was developed by Pixazza, allows site visitors to instantly discover information and make purchases from online images that are...
Saatchi & Saatchi partners Vimeo , Moby to discover fresh filmmaking talent
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As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19 – 25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. There was an unprecedented response to the competition, and almost 600 entries from film directors...
Ogilvy & Mather Chicago Partners Chicago Ideas Week
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Chicago : Ogilvy & Mather Chicago, including Ogilvy PR/Chicago, confirmed its role as the exclusive integrated marketing and strategic communications partner for Chicago Ideas Week (CIW), a seven-day platform for ideas, innovation and community, to be held October 10 – 16, 2011. Under the partnership, O&M will lead the...
CNN ,Nokia Announce Plans for International Partnership
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CNN and Nokia have announced a multi-level international collaboration where Nokia becomes a key part of CNN's roster of mapping providers, delivering its rich mapping services to the international news network. The collaboration harnesses the companies’ strengths in global newsgathering, user-generated content, mapping technologies,...
WPP Digital makes strategic investment in nPario
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WPP Digital, the digital arm of WPP, announces that it has made a strategic investment of US$5 million for a minority stake in nPario Inc. ("nPario"), a leading provider of technology solutions and applications designed to analyze extremely large volumes of online and offline consumer data (“big data”) for monetization...
IMG and WPP join forces for global licensing collaboration
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New York : WPP , the world’s leading communications services group, and IMG Worldwide, the global sports, fashion and media company, have announced a worldwide partnership to collaborate in offering consumer products licensing and merchandising services.
As part of the multi-year agreement, WPP and IMG will establish a joint team...
VoxPop Worldwide and Future US Announce Digital Media Deal
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Leading Independent Digital Music and Distribution Company and Premier Specialty Publisher Partner to Expand Social Marketing Exposure of Future Music Brands
Los Angeles : VoxPop Worldwide, Inc. (Pink Sheets: VOXI), a leader in the digital music and social media space, and Future US, a subsidiary of Future plc (LSE:FUTR), the UK's 3rd...
Hearst Corp, Mark Burnett announce long term media joint venture
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New York : Hearst Corporation and Mark Burnett today announced that they have formed a long-term media, production and events-based joint venture, with Hearst acquiring a substantial interest in Burnett’s existing production business as part of the new venture. The announcement was made by Frank A. Bennack, Jr., CEO of Hearst Corporation,...
Scripps Partners Yahoo! to Drive Consumers to Local Businesses
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Cincinnati : Businesses in two major markets will soon benefit from the marketing muscle created by combining the strong local advertising solutions of The E.W. Scripps Company (NYSE: SSP) with the audience and display advertising leadership of Yahoo!
The collaboration adds Yahoo!'s display inventory to the portfolio of products sold...