New York : Brilig today announced the public availability of its audience commerce platform and open transaction marketplace beta version. Starting today, audience data sellers will be able to list their data for sale on the system and data buyers can browse the data catalog, make selections, combine data sets to find increased campaign lift [...]
Montreal : OgilvyAction, the brand activation arm of Ogilvy & Mather, has officially launched its Quebec operation in Montreal, joining Ogilvy & Mather Montreal, OgilvyHealthworld, and OgilvyInteractive operations in the historic Old-Port sector of the city. As Canada’s second largest metropolis, its variety of cultural influences make Montreal the ideal launch pad for effective activation [...]
Paris: Havas Worldwide, the largest unit of communications group Havas, has announced the creation of Havas Design+. This new global network will initially launch in ten key cities including Paris, New York, London, Lisbon, Madrid, Dubai, Sao Paulo, Mumbai, Dusseldorf and Prague, and will include well known brands like W&Cie, BETC Design, Euro RSCG C&O, [...]
Washington, D.C.:Voice of America (VOA) has unveiled a new Web application that will allow users in Iran to download and send content to VOA’s Persian News Network with their iPhones. “This new application gives Iranians a unique opportunity to get the latest news on their mobile devices and to share with the world the news [...]
London :comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the French launch of comScore Ad Metrix, a breakthrough service for digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties [...]
The BBC Arabic network has reinforced its look and content across platforms – on TV, radio and online – with clean, crisp, dynamic visual and audio branding, stronger interactivity and dynamic news presentation. Its re-designed news studios and new graphics underpin its pan-BBC identity while also keeping a very distinct Arab flavour. The emphasis of [...]
Hamburg: Google is testing a new social search function to make it easier for people find their friends’ blogs and twitter feeds. The only catch is that users of the service need to have an open profile with Google that includes personal contact data. Once those conditions are met, the user can access the service [...]
New York :The Art Directors Club has unveiled a rebranding that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals. Founded in 1920, the Art Directors Club is the premier self-funded, not-for-profit organization for a broad range of [...]
A pivotal part of CNN’s content ownership strategy comes on stream Tuesday, November 3rd with the launch of a new state-of-the-art production center and newsgathering hub in the heart of the Middle East; it was announced today in Abu Dhabi by Tony Maddox, managing director and executive vice president of CNN International. Maddox was joined [...]
Boulder : John Winsor, Claudia Batten and Evan Fry have announced the launch of a new advertising agency, Victors & Spoils, the world’s first creative ad agency built on crowdsourcing principles. Crowdsourcing is the act of digitally delegating a task to a crowd of people or community that passionately participates in developing a solution. The [...]