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The Art Directors Club rebranded, dons a new logo
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New York :The Art Directors Club has unveiled a rebranding that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals.
Founded in 1920, the Art Directors Club is the premier self-funded, not-for-profit organization...
CNN launches Abu Dhabi production and newsgathering hub
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A pivotal part of CNN’s content ownership strategy comes on stream Tuesday, November 3rd with the launch of a new state-of-the-art production center and newsgathering hub in the heart of the Middle East; it was announced today in Abu Dhabi by Tony Maddox, managing director and executive vice president of CNN International.
Maddox was...
Victors & Spoils Helm New-Model Ad Agency
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Boulder : John Winsor, Claudia Batten and Evan Fry have announced the launch of a new advertising agency, Victors & Spoils, the world’s first creative ad agency built on crowdsourcing principles. Crowdsourcing is the act of digitally delegating a task to a crowd of people or community that passionately participates in developing...
Scangroup launches digital marketing agency in East & Central Africa
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Nairobi :East Africa’s leading marketing services company, Scangroup Limited, has announced the launch of Squad Digital, a specialist integrated digital marketing agency. The launch of Squad Digital is perhaps the first truly integrated digital marketing agency to be introduced in East & Central Africa. Squad Digital is a joint-venture...
McCann Worldgroup Launches McCann MIA as New Gateway Hub to Latin America
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Miami : McCann MIA a new Miami-based company specializing in the Latin American market is being launched by McCann Worldgroup, one of the world’s largest marketing communications organizations. The new venture is a center of proprietary research on emerging Latin American trends and their implications, offering cross-discipline communications...
BBC relaunches Newswire as a single multimedia news agency
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The BBC has launched BBC Newswire as its single multimedia news agency, bringing together teams supplying content to the BBC’s news output teams.
It will coordinate incoming video, audio, copy and user generated content both from internal sources and around the world, and is designed to improve efficiency, create a more joined-up approach...
News America Marketing Announces SmartSource Mobile Coupon Program
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New York : News America Marketing, a division of News Corporation (NYSE: NWS), has announced that its SmartSource coupons will be going mobile on Sunday, October 25th. That’s the day that the SmartSource Magazine coupon insert will be carrying a message to 68 million households, that they can get additional coupons by texting the word...
USA TODAY launches travel application for iPhone
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McLean, VA. : USA TODAY, the nation’s top-selling newspaper and a leading choice for travelers, today announced the availability of USA TODAY AutoPilot, an iPhone Travel application on the Apple App Store.
Since launching 27 years ago, USA TODAY has become a trusted and welcome brand to travelers. The USA TODAY AutoPilot iPhone Application...
Reuters launches multimedia narrative Times of Crisis series
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New York : Reuters has launched Times of Crisis, an encyclopaedic, multimedia interactive, charting the global impact of the financial crisis.
Spanning the year since the collapse of Lehman Brothers – the largest bankruptcy in U.S. history – Times of Crisis portrays a year of upheaval, which crippled industries and crushed hopes with...