Reston : comScore, Inc. has released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.
U.S. Internet users watched 32.4 billion [...]
San Francisco : More Americans get their news from the internet than from either newspapers or radio. But television is still the most popular news source, according to a study released Monday.
The survey by the Pew Internet and American Life Project found that 61 percent of Americans got at least some of their news online, [...]
Brazil: comScore, Inc. has released a report on the top online classifieds sites in Brazil for January 2010. The data showed that OnLine eXchange (OLX) led this fast-growing category, which now reaches more than 30 percent of Brazilian Internet users in a given month.
“Online classifieds is emerging as a high-growth sector of the online landscape [...]
Reston:comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released The comScore 2009 U.S. Digital Year in Review. The complimentary report recaps key trends in U.S. digital media landscape, including e-commerce, search, online video, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2010.
2009 [...]
Flemington : Results of a national study that compared the 2008 and 2009 Super Bowl ads against this year’s ads revealed that the top five ads in 2010 scored statistically lower than the top five ads from similar studies conducted in 2008 and 2009.
The studies were conducted by HCD Research using its mediacurves.com website, during [...]
Reston:comScore has released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into Americans’ opinions and expectations for Super Bowl XLIV, featuring the Indianapolis Colts and New Orleans Saints.
Two-thirds of respondents said that they intended to log onto the [...]
Columbia:Arbitron Inc. has announced that data from more than 40,000 tabulated panelists in its Portable People Meter ratings service indicate that 30 percent of Men aged 18-34 who watched CBS Sports’ 2010 NFL AFC Jets-Colts Championship game last weekend did so away from home. Men aged 18-34 Away-from-Home viewing lifted the In-Home audience by 44 [...]
2009 was a watershed year for CNN Digital. As part of the unveiling of the new CNN.com, CNN harnessed the full power of CNN’s reporting to web users in a stunning, visually charged online experience and continued to hold the No. 1 position among ALL News and Information sites in several key metrics.
• No. 1 [...]
Reston:comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
“The global search market continues to grow at [...]
Columbia : Arbitron Inc. has announced that as part of a television study using the Company’s Portable People Meter technology, one in five Persons aged 18 and older who watched CBS Sports NFL AFC Divisional Playoffs last weekend did so Away-from-Home. Younger viewers are more likely to watch Away-from-Home. One out of every four Men [...]