Brazil: comScore, Inc. has released a study on online video consumption in Brazil. The study found that in July 2010 more than 35 million Brazilians watched online video, representing approximately 85 percent of the total online population. The study, which tracked the video viewing behavior of Brazilians during the months of the World Cup, reported [...]
London: comScore, Inc. has released data from its comScore MobiLens service showing that young adult males factor prominently in the increase in Europeans accessing dating sites on their mobile phones. Of the nearly 11 million users accessing mobile dating services each month, 22 percent are males between the ages of 25-34 years old, compared to [...]
Reston: comScore, Inc. recently released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. Google Sites led the U.S. [...]
Shelton : The huge investment in a World Cup sponsorship is paying off for some companies, while others are seeing little return for their money. A new study with Survey Sampling International’s (SSI) global panels — comparing sponsorship awareness before and after the World Cup — reveals that VISA, McDonald’s and Hyundai are seeing gains [...]
Boston: American consumers are no longer taking the recommendations of family or friends at face value, according to the latest Cone research. Before deciding whether to purchase recommended products or services, more than four-out-of-five consumers (81%) will go online to verify those recommendations, specifically through researching product/service information (61%), reading user reviews (55%) or searching [...]
Reston :comScore, Inc. has released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2010, Americans conducted 16.4 billion core searches, up 3 percent vs. May. Google Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to [...]
New York :Baseline has launched Primetime Television Insight, a three-part series of reports analyzing television trends and audience changes, and delivering insights and expectations about the primetime television landscape. “With the television landscape changing rapidly and in so many ways, quality information is paramount to success, ” said Dan Sherlock, president, Baseline. “Baseline is already [...]
London : Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television makes TV into a social medium, says a report by research company Futurescape. Futurescape publishes strategy reports on the business of social television. It is launching its latest title, Social TV: How [...]
Chicago :Marketing research firms endured another challenging year in 2009, reports the American Marketing Association (AMA). Revenue in the commercial marketing/advertising/public opinion research services industry saw its biggest drop in two decades, according to AMA’s Marketing News magazine in its annual Marketing Research Issue, published June 30, 2010. At 3.5%, the 2009 decline in research [...]
Sao Paulo: comScore, Inc. has released a study of online behavior among 6-14 year-old consumers in Brazil, a recent addition to comScore’s demographic segmentation capabilities in the market. The study found that Internet users 6-14 years of age accounted for 12 percent of the total online population in Brazil in May 2010, spending the majority [...]