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comScore Introduces Digital Analytix in Latin America
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Santiago( Chile) : comScore, Inc. has introduced comScore Digital Analytix in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth forensic research on site-level activity through this highly agile and flexible data analysis architecture. Powered...
comScore launches Device Essentials for Measuring Digital Traffic
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Reston :comScore, Inc. has announced the launch of Device Essentials, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on comScore’s global Unified Digital Measurement (UDM)...
Google Owns 3 Out of 5 Top Ranked Mobile Applications in UK
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London : The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, has released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application key measurements report reveals that nearly 8.8 million UK mobile owners used...
Brazil, Argentina and Chile Home to Highest Percentage of Coupon Site Users
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Santiago:comScore, Inc. has released the latest results from a study on the online coupons market in Latin America. The study found that Brazil, Argentina and Chile demonstrated the highest penetration of Coupons site visitors with more than 10 percent of Internet populations in these markets visiting the category in March. The study...
comScore Launches Mobile Measurement in Canada
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Toronto: comScore, Inc. has announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Canada. MobiLens offers insights into mobile consumers’ demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. Canada marks the eighth individual...
After iPhone, eMarketer Launches Executive View for BlackBerry
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New York :eMarketer today introduced its Executive View app for BlackBerry, which provides eMarketer reports and insights in a simple, easy-to-use mobile application.
The launch of the new app coincides with the rapid adoption among eMarketer clients of Executive View for iPhone, which eMarketer released in April 2011. According to eMarketer...
Americans conduct 18.0 billion total core search queries in April
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
The April 2011 qSearch data reflect the impact of Yahoo! Search Direct,...
Intercept Networks Launches the Intelligent Number
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New York : Intercept Networks, a joint venture between Primary Wave Media and TeleSmart Networks, has announced the beta launch of the Intelligent Number. Intercept Networks has built the proprietary Voice2SMS marketing platform for toll-free telephone numbers through the combination of dynamic Interactive Voice Response (IVR) technology...
Microsoft,Google Sites continued to lead the Spanish market
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London: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
Among the individual markets, Germany had the largest Internet audience (age 15+) with 49.7 million unique...
Interpret reports Decline in Traditional TV viewing,Hybrid TV viewers on rise
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Santa Monica : Interpret, a leading entertainment, media and technology market research firm, has released its Interpretations report, "The Transmedia Embrace," which found while there is degradation in traditional TV consumption, there is also good news for traditional television.
The report reveals that consumers who watch only...