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Online video marketing to enhance brand influence:GroupM
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Shanghai : Youku.com, China’s leading online video site, GroupM China, China’s number one media investment management group and Sinomonitor, nationally recognized research agency jointly released a research report Online Video Audience & Media Value. The report shows the inevitable linkage between TV and online video as well...
Marketers have a chance to establish metrics that matter
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Marketers know that counting fans, “likes” and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It’s not surprising, then, that marketers consider calculating return on investment to be the biggest challenge of using social media,...
Brands and Consumers Make Online CPG Sales a Reality
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Despite early failed attempts at selling consumer packaged goods (CPG) online—who can forget Webvan or Pets.com?—sales have been steadily increasing since the middle of the last decade. Online sales of everyday staples more than doubled between 2006 and 2010 and are expected to double again by 2014.
However, online CPG sales...
Yahoo!’s UK Year in Review 2011:Ryan Giggs’ superinjunction the biggest news story of the year
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London : Yahoo! UK today launched its Year in Review for 2011 — our annual taking of the nation's temperature, showing what's really been capturing the nation's imagination over the last year by unravelling the data from billions of searches on Yahoo.co.uk throughout 2011. Yahoo!'s Year in Review (http://uk.news.yahoo.com/year-in-review/)...
Travel Companies Must Take Online Reputation Management Seriously
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Today’s travel consumers make use of a growing variety of web resources to help them research and book travel. This list has evolved beyond branded promotional material to include ratings, reviews, videos, photos and social media commentary from travel peers. More than ever before, this positive and negative online information has the...
Online Advertising Lifts In-Store CPG Brand Sales :comScore , dunnhumbyUSA Research
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, have released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers.
Retail...
Email marketing catches up with consumers: DMA Study
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Improved segmentation and better targeted content are being credited for the surge in consumer approval of email marketing over the past 12 months, new research published by the Direct Marketing Association (DMA) has revealed.
According to the findings of the 2011 DMA Email Tracking Study, conducted in conjunction with fast.MAP and...
Microsoft’s Search Revenues Expected to Pass Yahoo! This Year
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New York :Google is expected to extend its lead over Microsoft and Yahoo! this year, seemingly unaffected by the rapid growth of Bing, according to a new forecast by eMarketer.
eMarketer estimates net US search advertising revenue at Google will grow 38.9% to $10.92 billion in 2011. That will help push Google’s share of overall US search...
Google ,Digitas Collaborate to Drive Original Mobile Marketing Insights and Research
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New York : Integrated brand agency Digitas and Google today announced their plans to deliver mobile marketing insights and usage research in a new collaborative project. The collaboration combines original Google and Digitas search and marketing data to forecast trends, inform investment strategies, and drive increased adoption and...
Bin Laden’s Death Causes Spike in Patriotic Promo Products,Navy SEAL caps, American flags and 9-11 goods hot sellers
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Trevose : Companies selling promotional products with a patriotic bent are reporting super-size sales this week as news of the death of the 9-11 terrorist fueled nationalistic fire.
Erik Mickelson, operations manager of Northwest Embroidery in Washington, said the company started embroidering special Navy SEAL Team 6 hats, one carrying the...