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64 Percent of UK Online Video Audience Exposed to Video Ads in January
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London : comScore, Inc. has released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers....
Mindshare identifies Gen Y entrepreneurial spirit in trend study
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Singapore : Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
The report, which was led globally out of the agency’s Asia-Pacific hub in Singapore, examines over 300 Gen Y entrepreneurial businesses across...
BBC Audiences double in Iran, despite increase in censorship and intimidation
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New figures published today reveal the reach of BBC Persian TV has nearly doubled in Iran – rising by 94 per cent from 3.1 million in 2009 to 6.0million – despite an intensifying campaign of censorship and intimidation by the Iranian authorities.
Overall global weekly audience estimates for the BBC’s international news...
Social networking usage patterns vary by country and region:eMarketer
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While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.
As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking...
Mobile Video Traffic Hits Nearly 70% on Certain Networks
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Santa Clara:Bytemobile, Inc., the industry leader in video optimization and Smart Capacity solutions for mobile network operators, today published the findings of its Mobile Analytics Report – February 2012.
The new report reveals that the average volume of video traffic on mobile networks has risen by 10 percentage points since this...
Google to outpace Facebook’s display ad revenues by 2013
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Facebook’s fast-rising ad revenues, all of which come from display advertising, and Google’s strategy to diversify ad revenues and move in on the display market mean that the two web giants will battle for the top spot in US display ad revenues over the next few years.
eMarketer estimates that Facebook eked out a win over Google...
Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers
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As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced luxury goods by 31% in 2011 over the prior year. Generation X followed Gen Y in terms of spending...
The Challenges of Cross-Channel Data Integration
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Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies.
According to a November 2011 survey from Acxiom and DIGIDAY, though the majority of US advertisers and agencies were able to identify and segment their customer base, few were capable of...
Murdoch to launch Sun on Sunday next week
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London: News Corporation chairman Rupert Murdoch will unveil the first issue of Sun on Sunday next week, The Telegraph reported.
The widely-anticipated Sunday version of The Sun will be launched Feb 26, News Corporation chief executive Tom Mockridge told the staff.
The announcement Sunday comes after Murdoch, 80, visited the Wapping offices...
“My Dream Interview” Festival Draws Youth to Newspapers
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Newspapers from around the world are invited to participate in a new global journalism experience for youth organised by the World Association of Newspapers and News Publishers (WAN-IFRA) that results in young people interviewing entertainment stars or other public figures – and increased circulation for participating newspapers.
The...