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Bloggers influencing brands : State of the Blogosphere 2011 report
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Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.
Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011” report from blog directory...
Minorities in US More Active on Mobile Web: eMarketer
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While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the mobile internet more often than their white counterparts, and that they will continue to outpace whites in mobile internet adoption through 2015.
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Quick and engaging ads must for multitasking College students
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If media were a meal, college students would never get through the appetizer course. This slice of the millennial population consumes media by scattering its attention among multiple devices and diversions at once.
Media and devices are ever-present for college students. A CourseSmart survey of college-enrolled owners of mobile devices,...
Teens have highest social networking penetration:Marketer
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Teens have some of the highest social networking penetration of any age group. eMarketer estimates that 81% of internet users ages 12 to 17 will use social networks at least monthly this year, rivaling the 90% of online 18- to 24-year-olds and the 82% of 25- to 34-year-olds who will do the same. And while usage increases overall may be low...
Boomers’ online video viewing on the rise : eMarketer
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Nearly 160 million US internet users will watch video online regularly this year, eMarketer estimates, and an ever-greater share of those video viewers are turning to professional content on the web and doing so with greater frequency.
October 2011 research from online ad network Burst Media found that a plurality of video viewers (39%)...
What Twitter Users Think About the Brands They Follow ?
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eMarketer estimates there will be nearly 21 million Twitter users in the US by the end of this year, and a sizeable minority of those will use the service at least in part to follow brands.
Research on Twitter users from Constant Contact and Chadwick Martin Bailey put the share following brands at 21% of the total. That falls closely in...
US Students and Teachers Kick Off New School Year at Education Sites
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2011 based on data from the comScore Media Metrix service. Online Gambling sites witnessed the strongest lift in traffic in September with sports betting front-and-center...
Facebook Mobile Audience in US Approaches 60 Million Users
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Reston :comScore, Inc. has released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into...