New York : In April 2010, Unilever-Degree unleashed a refreshingly pleasant out-of-home campaign placed through the Chicago office of Kinetic Worldwide. The ads “bloomed” in multiple U.S. cities including Baltimore, Washington DC and New York and targeted active women by displaying their new line of scented deodorant and body spray. The street advertising campaign blanketed [...]
New York : Titan, North America’s largest Transit Advertising company, has promoted Scott Goldsmith, its former General Counsel and Executive Vice President, to the role of President, Transit. Mr. Goldsmith has been with the company since its inception in 2001. Based in Titan’s New York headquarters, Mr. Goldsmith will be charged with working along with [...]
New York:CBS Outdoor and N4D have teamed up to launch Grand Central Station’s first 3D digital signage campaign. The centerpiece of the campaign is a 14 foot screen displaying commercials in 3D throughout February. The physiologically correct 3D content created by N4D is a first in digital outdoor advertising and is expected to lead the [...]
Dallas : Reflect Systems, a leading provider of digital media software and services, has announced the expanded reach of ReflectView digital media networks, including the milestone of 175,000 active displays in use by retailers and businesses. The ReflectView digital media platform is used to create deeper relationships with shoppers and out-of-home audiences by providing engaging [...]
Schematic, a WPP company, has announced the launch of Schematic Touch, a new interactive out-of-home (IOH) division created to help brands and venues connect with consumers through interactive experiences in public spaces. Experiential marketing pioneers Eric Mauriello and Josiah Hobson have been tapped to lead the division, joining the firm as senior vice president, Schematic [...]
Clear Channel Airports has introduced exciting changes to Oakland International Airport with a new advertising program featured in both terminals. The refreshed advertising program features a state-of-the-art Visitor Information Center in both baggage claim areas, several high-definition LCD Screens throughout both baggage claim areas and in the departure areas, spectacular large-format wall displays, as well [...]
Adcentricity , North America’s largest aggregator and award winning strategist for digital out-of-home (DOOH) media, today announced that Verizon Wireless was the first advertising client to utilize Research Lite, a new extended service that includes pre-packaged and customized research studies to measure digital out-of-home campaigns in any North American market. With this turn-key solution, only [...]
Almost all , 95% of teen mall shoppers notice some type of mall advertising, according to a recently released report from consumer and media research firm Scarborough Research . On a typical visit, 68% of teens spend two or more hours at the mall, with more than a quarter (28%) spending upwards of three hours. [...]
As part of Clear Channel’s commitment to provide airports with emerging advertising technologies, DoubleTake Marketing, in conjunction with is preparing to launch its creative and innovative advertising medium to additional airports. This unique new baggage carousel wrap can be purchased short term or long term and provides a moving visual to passengers waiting for their [...]
Heritage Media Corporation has announced that the mobile division of its North American operating subsidiary,, continues to exceed expectations with the appearance of its LED video billboards at numerous concerts, rodeos and outdoor festivals. CEO John Manolescu commented, “In response to a clear increase in demand for our mobile services, we are now negotiating significant [...]