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Kinetic launches creative Out of Home division – Fuel
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Kinetic, the lifestyle and environments communications agency is expanding its in-house digital, design and creative planning resources with the launch of a dedicated creative division, called Fuel.
The launch of Fuel is a response to the increasing scope of Out of Home advertising including opportunities to integrate digital interactivity,...
CBS Outdoor’s NYC subway advertising campaign excites Gaga
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New York : Singer and provocateur Lady Gaga set the social media universe ablaze with high praise for her specially-wrapped NYC subway train by CBS Outdoor, which covered the inside and outside of the car in advertisements bearing her likeness. The subway advertising campaign, which launched last week to promote her new album, even elicited...
Outdoor Channel Increases Footprint in the Lone Star State
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Temecula : Outdoor Channel, America's Leader in Outdoor TV, today announced the launch of the network on Charter systems in Texas, effective immediately. Outdoor Channel will be available in the Fort Worth, Park Cities, Denton, Duncanville, Rockwall and Spring, Texas systems, giving Charter subscribers access to the sights, sounds and...
BFBR Launches Thought-Provoking New Billboard Campaign
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Washington : The Foundation for Biomedical Research (FBR) has announced they have launched a new, targeted out-of-home advertising campaign in five cities, as part of its national ResearchSaves campaign. New "Who would you rather see live?" billboards appear in Portland, Seattle, Los Angeles, Chicago and Baltimore. The ResearchSaves...
Degree’s Outdoor Advertising Campaign Freshens Up America
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New York : In April 2010, Unilever-Degree unleashed a refreshingly pleasant out-of-home campaign placed through the Chicago office of Kinetic Worldwide. The ads “bloomed” in multiple U.S. cities including Baltimore, Washington DC and New York and targeted active women by displaying their new line of scented deodorant and body...
Titan Promotes Two Executives to Expanded Roles
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New York : Titan, North America’s largest Transit Advertising company, has promoted Scott Goldsmith, its former General Counsel and Executive Vice President, to the role of President, Transit. Mr. Goldsmith has been with the company since its inception in 2001.
Based in Titan’s New York headquarters, Mr. Goldsmith will be charged...
CBS Outdoor Taps N4D for First 3D Advertising Campaign
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New York:CBS Outdoor and N4D have teamed up to launch Grand Central Station’s first 3D digital signage campaign. The centerpiece of the campaign is a 14 foot screen displaying commercials in 3D throughout February. The physiologically correct 3D content created by N4D is a first in digital outdoor advertising and is expected to...
Reflect Systems Reaches Milestone of 175,000 Digital Screens
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Dallas : Reflect Systems, a leading provider of digital media software and services, has announced the expanded reach of ReflectView digital media networks, including the milestone of 175,000 active displays in use by retailers and businesses.
The ReflectView digital media platform is used to create deeper relationships with shoppers and...
Schematic launches Schematic Touch IOH division
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Schematic, a WPP company, has announced the launch of Schematic Touch, a new interactive out-of-home (IOH) division created to help brands and venues connect with consumers through interactive experiences in public spaces. Experiential marketing pioneers Eric Mauriello and Josiah Hobson have been tapped to lead the division, joining the firm...
Clear Channel Airports announces new advertising program
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Clear Channel Airports has introduced exciting changes to Oakland International Airport with a new advertising program featured in both terminals. The refreshed advertising program features a state-of-the-art Visitor Information Center in both baggage claim areas, several high-definition LCD Screens throughout both baggage claim areas and...