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Adcentricity Announces Research Lite for Digital OOH

Tweet Adcentricity , North America’s largest aggregator and award winning strategist for digital out-of-home (DOOH) media, today announced that Verizon Wireless was the first advertising client to utilize Research Lite, a new extended service that includes pre-packaged and customized research studies to measure digital out-of-home campaigns...

Nine Out of Ten Teen Mall Shoppers Notice Mall Advertising

Tweet Almost all , 95% of teen mall shoppers notice some type of mall advertising, according to a recently released report from consumer and media research firm Scarborough Research . On a typical visit, 68% of teens spend two or more hours at the mall, with more than a quarter (28%) spending upwards of three hours. More than half of teens (56%)...

DoubleTake Announces Baggage Carousel Advertising Program Expansion

Tweet As part of Clear Channel’s commitment to provide airports with emerging advertising technologies, DoubleTake Marketing, in conjunction with is preparing to launch its creative and innovative advertising medium to additional airports. This unique new baggage carousel wrap can be purchased short term or long term and provides a moving...

Screen Giant Media Corporation business goes up

Tweet Heritage Media Corporation has announced that the mobile division of its North American operating subsidiary,, continues to exceed expectations with the appearance of its LED video billboards at numerous concerts, rodeos and outdoor festivals. CEO John Manolescu commented, “In response to a clear increase in demand for our mobile services,...

CBS Outdoor Launches Turnkey Text Messaging Platform for Advertisers

Tweet CBS Outdoor, has launched an innovative text messaging (or SMS) capability for its advertisers’ media campaigns. The program, called txt2go, will include a text keyword on advertiser signage that the public can use to access marketing messages from the client, including special offers and promotions. The interactive feature enhances...

Access 360 Media unveils Nielsen Audience Measurement Research Study

Tweet Access 360 Media , the nation’s largest Out-of-Home multi-platform media network reaching young adults, today revealed the powerful results of a comprehensive, OVAB consistent Nielsen audience measurement research study representing more than 4,300 Game Crazy, For Your Entertainment (f.y.e.), Hollywood Video and Movie Gallery retail...

Roaring Thunder Media bags private jet terminal in the Caribbean

Tweet Roaring Thunder Media has announced another addition to their roster of private jet terminals in the Caribbean, Island Air Cayman Islands. Roaring Thunder Media the premier provider of display advertising opportunities which are available in private jet terminals and Island Air Cayman Islands, will provide top luxury brands opportunities...

Screen Giant Media Reports Strong Advertiser Interest

Tweet Heritage Media Corporation has announced that its North American operating subsidiary, Screen Giant Media Corporation, has installed and is now operating its second outdoor LED video billboard at Calgary’s McMahon Stadium, home of the 2008 Grey Cup winning Calgary Stampeders. The two billboards overlook one of the major high-traffic...

Heritage Media Reports Strong Advertiser Interest in Canadian Billboard

Titan Hires Industry Veteran as Vice President, General Manager, Dallas

Tweet Titan Worldwide has hired Mike Collins to be Vice President, General Manager for its Dallas region.Based in Titan’s Dallas office, Mr. Collins will play an important role in increasing sales and contributing to the overall growth of the market. As well as focusing on local sales, Mr. Collins has a responsibility to drive out-of-market...