“Our publicity will underscore that the date of 2012 was to mark the beginning of a new time-cycle which the Mayans were predicting as an era of heightened awareness and unitary consciousness,” he said.

Madden has assigned the PR firm’s top book publicist Kim Morgan to set the record straight. Waxman, whose expertise and scholarship is in Ancient Spiritual Wisdom, explains why Mayans believed that the year 2012 marks the process of a transition from one World Age to the next.

Prior to joining TransMedia Group, one of Florida’s largest independent PR firms, Morgan worked in the publicity departments at Bantam Books, William Morrow, Ballantine and John Wiley and managed the publicity campaigns for bestselling celebrities and authors including Elmore Leonard, Charles Grodin and Richard Chamberlain.

Waxman has appeared on national TV and radio programs as an expert on comparative ancient wisdom, ancient world civilizations and their proper interpretations. His previous books are, The Fundamentals of Esoteric Philosophy, Kabbalah Simply Stated and The Power of A.W.E. Waxman holds a Master’s degree in Comparative Esoteric Philosophy from Skidmore College in NY and is currently pursuing his Ph.D. in Human Sciences at Saybrook University.

TransMedia’s publicity will explain the Mayan Long Count Calendar’s ending on December 21, 2012 at 11:11 PM, which marks a dramatic shift in human consciousness. Waxman will be available for interviews to explain the true intent of the Mayan Calendar, and the lack of evidence for predicting a doomsday scenario for 2012. In fact, when viewed in proper perspective, the ultimate meaning of 2012 is an optimistic, uplifting, and a hopeful message for humanity.

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B-M’s Sydney and Melbourne teams will be working closely together to spearhead a global PR campaign for Melbourne-based Cool nrg.

“We are pleased to announce that Cool nrg has nominated Burson-Marsteller to represent them locally and on a global scale, on a key issue such as climate change. The addition of Cool nrg International further expands B-M Australia’s diverse client portfolio which currently spans across the public affairs, brands, technology and healthcare industries,” said Brian West, Managing Director, Burson-Marsteller Australia.

Cool nrg International is a global company that delivers mass energy efficiency campaigns funded through carbon trading to developing nations. The company has engaged B-M Australia to educate the C-suite, United Nations decision-makers and Governments about the role of residential energy efficiency as a critical solution to climate change.

The campaign will be led by B-M Australia and then and rolled out across Europe, the United Kingdom, China and the United States in the lead up to the Copenhagen climate talks in December. Innovative PR activities and strategic communication will raise the profile of mass-scale household energy efficiency initiatives as cheap, proven and rapid ways to combat carbon emissions and energy costs.

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The prizes — in total, 11 Netbooks and 77 press release distributions — are valued at a whopping $34,000, and any business with a Twitter or Delicious account, blog or Web site can enter the giveaway multiple times. Thus far, eReleases has awarded ten Netbooks and 73 press release distributions to contest participants.

The winners of the past week’s press release distributions were CelebrityLovers, babemagnets, Madonna Cramer, Suzanne Noble, Steve Wroblewski, Monica Strobel and Leanne Gip. One Netbook and four release distributions are still in play for the next lucky tweets.

Each press release distribution eReleases gives away provides the same industry-leading service offered at eReleases’ standard rates. Winners’ press releases are issued over a Tier-1 newswire, targeted to subscribing trade journalists and optimized for online visibility — a far cry from online press release services that blast out releases to free websites with no media contacts or industry credentials.

“We have seen an energetic response to our social media-based giveaway,” stated eReleases founder and CEO Mickie Kennedy. “I can’t help but think that part of the enthusiasm is based on businesses’ understanding that press releases are an integral part of any leading-edge public relations and marketing strategy.”

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“We are delighted to have been selected by Network Media Holdings and look forward to working with their team in order to build additional brand recognition for the various web properties under its umbrella,” said Ronn Torossian, President and CEO of 5W PR.

“As the media world continues to evolve, we see tremendous opportunity for our brands to thrive. Our ability to provide content in various areas will continue to grow as our market awareness expands,” said Rick Singer, Chairman/CEO of Network Media Holdings.

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The nonprofit organization first hired MAYO during the 10-day lockout of the LA/LB Longshoreman’s dispute, for an economic impact media campaign, which earned MAYO Communications the prestigious “Best Media Placement” PRism Award from Public Relations Society of America (PRSA). The lockout cost the country $5 billion. Later an LAEDC Wal-Mart Study (on the economic impact of 40 superstores coming to California) and media campaign earned MAYO “Best Education Campaign, PRSA.”

“MAYO brings a world of experience and difference in managing our media,” said Jack Kyser, founding economist for the LAEDC’s Kyser Center for Economic Research. Kyser is the voice of the LA County economy, and he authors and contributes to studies on a variety of topics from Hollywood runaway TV/film production and manufacturing studies to fashion trends, and the impacts of the technology and aerospace industries.

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“Conversations are at the heart of new media, and BlogWorld & New Media Expo attracts people who are having some of the most interesting and influential conversations today,” said Stephanie Agresta, social media expert and executive vice president, global director of digital strategy and social media for Porter Novelli. “We are thrilled to be named agency of record for such an exciting and important event in the social media world.”

BlogWorld attendees are aggressive technology consumers and mobile professionals, as well as the world’s most influential online content creators, citizen journalists, technology consumers and online community leaders. In 2008, BlogWorld attendees had a combined monthly audience of more than 100 million readers, viewers and listeners. For the 2009 Expo, BlogWorld anticipates more than 4,000 attendees with a reach in excess of 200 million.

“We have been impressed with Porter Novelli’s work in the social media space for quite some time,” said Rick Calvert, CEO and co-founder of the BlogWorld & New Media Expo. “The agency’s expertise in this segment, together with our longtime ally Stephanie having joined its team, make Porter Novelli a perfect match for us. We know the agency is dedicated to our success and to social media as a whole.”

Porter Novelli is a leader in social media and is committed to revolutionizing public relations and communications. For the BlogWorld & New Media Expo, the agency will partner with SHIFT Communications to provide media outreach, on-site support and creative contributions.

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Gary Rudnick, Managing Director of GolinHarris’ central region and the firm’s Chicago headquarters office also will serve as President of Octagon PR. He will work closely with Octagon Marketing North America President Jeff Shifrin, supported by a team of public relations and sports management professionals.

“This partnership fills a void in the marketplace and greatly expands the communications offering of both agencies,” Shifrin said. “This alliance will create a sports-focused public relations capability that is unparalleled,” he added.

The Octagon PR team will include public relations professionals and sports marketing and management experts in major markets including: Chicago, New York, Boston, Connecticut, Los Angeles, Atlanta, Dallas, Columbus, Houston, London, Taiwan and Hong Kong, among other locations.

Octagon, whose clients include Allstate, BMW North America, The Home Depot, Bank of America, MasterCard and Sprint, was named “2008 Sports Agency of the Year” by The Sports Business Journal. The agency is a leader in sports representation and management and is the world’s largest sports content marketing consulting practice. Octagon’s break-through proprietary Passion Drivers(R) Research guides the sports marketing strategies and sponsorship activations of leading global brands.

GolinHarris has a wide-array of sports public relations experience including support of McDonald’s High School All American Basketball Game, World Cup and Worldwide Olympic sponsorships; Major League Baseball’s John Hancock All Star Fanfest; the Indianapolis Motor Speedway; and Amgen’s Tour of California bike race, to name just a few. In addition, the agency has worked with and/or media trained prominent athletes including Michael Jordan, Wayne Gretzky, Michael Phelps, Mary Lou Retton, Alonzo Mourning and Jerry Rice, among others.

“For many years GolinHarris has been serving its clients with sports interests, while Octagon has offered public relations support to its clients — but this formal relationship will take it to a new level on all fronts,” said Rudnick. “We now have a team that spans the U.S. and key international markets, offering a wide-array of sports PR experience serving corporate sponsors. Together, we’ve worked with virtually every professional sports league, international sports body and within every major sport.”

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Each month, on the first of the month, at the end of the day, Xanthus Communications holds PRforPeople events that feature one of its many individual clients.

During its next PRforPeople meeting slated for Tuesday, September 1st at 4pm Xanthus Communications will present media skills training expert Lorraine Howell. The meeting will be held at the Patricia Cameron Art Gallery on South Lake Union in Seattle.

Lorraine Howell started Media Skills Training, Inc. in 1998 after 12 years as a television news and talk show producer in the San Francisco Bay Area. She coaches professionals on how to be more effective when speaking to the media or making public presentations. In October 2009 she will return to New York City for the third year to coach the five finalists in the Forbes.com national Boost Your Business Contest.
Her book Give Your Elevator Speech a Lift! is a step-by-step guide through her proven process for creating a winning elevator speech. Lorraine’s method helps eliminate the verbal clutter when answering the question “What do you do?”

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Recently added to the “Inc. 500″ list of fastest growing companies, Talyst creates hardware and software to improve the safety of patients and eliminate medication errors and waste. Talyst’s products are found in more than 400 hospitals across the nation, and the company is aggressively expanding into the $2 billion long-term care and corrections markets.

RH Strategic will help Talyst broaden its industry recognition, navigate new growth markets and share its message of health reform.

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