DrivingSales , the auto industry’s leading social media platform and largest online community, today announced that it has grown its member base an average of 30% a month since launching nationally in June 2008. Until just over a year ago, the auto and dealer industries lacked a true B2B social media platform and user-generated vendor/technology [...]

NuVox, a leading competitive communications provider of voice, data, business applications, and security solutions for business customers throughout the Southeast and Midwest, recently launched a Social Media campaign to increase brand awareness and establish a greater presence on the web. NuVox’s overall marketing strategy combines social media tactics and traditional public relations practices to promote [...]

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has released an analysis of social networking among 15-24 year olds indicating that more people in this age group are visiting social networking sites versus year ago. While the average 15-24 year old is spending less time overall on social networking sites, it appears [...]

From June 25th to July 11th 2009, upon the announcement of Jackson’s death, a virtual “perfect storm” of social media may have forever changed the perception, attitude, and behavior of the masses. Within 48 hours of his death, social media proliferation through blogs, videos, friend feeds, online mainstream news, and discussion forums increased over its [...]

Mindshare has formed a new joint venture with SocialMedia8, a social media marketing specialist agency owned by Mindshare holding company WPP, it was announced today.
The new unit — dubbed Mindshare SocialMedia8 — will provide Mindshare’s clients with a complete suite of social marketing services that will be fully integrated into the agency’s existing media services, [...]

Weber Shandwick announced today it has launched a global Social Innovation specialty group. Social Innovation expands and deepens the firm’s ongoing work for clients interested in corporate responsibility, sustainability, strategic philanthropy, cause marketing, and advocacy. Using its own proprietary “3C” approach to advancing successful societal and environmental initiatives on behalf of clients, the specialty practice [...]

Carabiner Communications, a public relations firm serving start-up and fast-growth technology companies, has made available a new white paper to help business-to-business (B2B) companies launch social media programs to connect with prospects and customers.
Entitled “Social Media: How B2B Companies Can Connect,” the new paper explores the evolving social media landscape and explains in detail how [...]

Swapalease.com, the world’s largest auto lease marketplace, has more than doubled its goal with its latest social media strategy on Facebook.com. The company recently launched a free car lease (or loan) payment promotional giveaway on the social networking site as part of the Swapalease.com 10th year Anniversary Celebration.
“We’ve received an incredible response from our fans [...]

Louis Vuitton introduce the Totally Monogram tote, exclusively available on louisvuitton.com until June 1st. This launch is an exceptional occurrence, and the first time Louis Vuitton has ever debuted a new product on-line. On the same day, the world’s leading luxury brand enters the social media platform Twitter.com.
We are thrilled to announce the worldwide exclusive [...]

Yahoo Inc. has announced that it is hosting a landmark Business & Human Rights Summit at its Sunnyvale campus, bringing together individuals from around the world to raise awareness about freedom of expression and its enduring challenges. The summit includes experts from the business, academic, journalist, human rights and advocacy communities – each with a [...]