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Facebook is the most popular social site when agencies purchase ads
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While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.
Digital marketing agency lonelybrand asked senior marketing executives from agencies about their work in social networks and only 17% said their...
The Evolution of Social Media Measurement: An Agency Perspective
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Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social...
US small businesses socially savvy, but falling behind on mobile
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Many small businesses have adopted social media marketing, and it’s typically an easy choice for them to use Facebook—with its 750 million members and counting, not to mention easy self-serve ad sales system—when they do so.
According to October 2011 research from email marketing software firm Constant Contact, Facebook...
Social Gaming Extends to Younger Users
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eMarketer estimates that this year, 26.7% of US internet users, or 61.9 million Americans, play social games at least monthly. That number will rise to 73.6 million by 2013, and research suggests the audience for those games is changing in some ways.
September 2011 data from game developer PopCap Games and Information Solutions Group shows...
Marketers still ignoring dissatisfied customers on social media: eMarketer
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Marketers are well aware that social media is a double-edged sword when it comes to word-of-mouth. Not only does it give rave reviews and glowing recommendations a chance to be seen by millions, but it also does the same for negative feedback. How to best deal with negative buzz online is a perennial question.
Some companies are confident...
New Facebook features not so appealing, says poll
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London: While social networking site Facebook has been a fascination for a lot of people at offices and homes for quite some time, its changed features have not found many takers.
According to a poll, 86 percent of Facebook users hate the new changes to the website, the Daily Mail reported.
Assuming the same figure across Facebook's...
Google announces death penalty to its code search engine Buzz
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San Francisco: Google Friday announced to shut down the highly-controversial social networking product Google Buzz, along with several other services in the coming weeks, Xinhua reported.
Google on its official blog, Google announced the death penalty to its code search engine, Buzz, Jaiku which let users send updates to friends, the Google...
Latin American Social Networking Audience Grows 16 Percent
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Santiago: comScore, Inc. has released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger...
Social media catalysed massive Arab protests
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Washington: Facebook and other social media played a crucial role in catalysing massive political protests during the Arab Spring. This has been revealed in an analysis of more than three million tweets, gigabytes of YouTube content and thousands of blog posts.
"People who shared interest in democracy built extensive social networks...
Social Media Campaign Creating Demand for ARCHIE in Cities Across US
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Los Angeles : Responding to demand from a passionate youth audience, AMC Theatres, a leading theatrical exhibition and entertainment company, is working with Big Air Studios, Interscope Records, Rocket Releasing and Eventful to bring Archie's Final Project, the award winning and controversial movie about teens struggling with suicide,...