“Share a Coke” launched in Australia in 2012 before rolling out across the globe as a result of its impact: in just three months consumption of Coca Cola by Australian young adults had increased by 7%. The initiative built on Coke’s sharing positioning, encouraging members of the public to personalise bottles of Coca Cola with their friends’ names, as well as their own.

The initiative was one of just seven campaigns to be honoured with the competitive award at this year’s Cannes Lions. The category – now in its third year – only considers work which won a Gold Lion in the previous year.

Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “The most creative work is also the most effective, and here is the indisputable proof.  “Share a Coke,” which rounded up a pride of Lions at last year’s Cannes is back to bring home a coveted Effectiveness Lion. This infectious idea helped Coke pick up the Lion’s share of sales in Australia.

Ogilvy Brasil’s ‘Immortal Fans’ campaign for Sport Club Recife introduced the world’s first ever organ donor card from a football team, encouraging football fans to become immortal by registering as donors. Over 51,000 people have registered for a card, and organ donation in Brazil has increased by 41%.

Tham Khai Meng added: “This Grand Prix-winning work from Sport Club Recife connects the bone-deep passion of its fans with a cause that touches the heart. This idea has emotional impact and a strong message. Die-Hard Fans knocked me out cold … it seems to have hit the judges with the same force.”

On day one of awards at the Cannes Lions Festival of Creativity Ogilvy & Mather took home 10 Gold, 12 Silver, and 15 Bronze Lions.

WPP has invested in the Series A round, along with The Chernin Group and Comcast Ventures.

Fullscreen’s global network generates over 2.5 billion monthly video views and reaches over 150 million subscribers. Fullscreen was founded in January 2011, by CEO George Strompolos, a co-creator of the YouTube Partner Program. The company is based in Culver City, CA, and employs 150 people.

Fullscreen will use the investment proceeds to help support the company’s domestic and international expansion. This expansion will include content, technology and sales, with a key focus on fast growing markets, including Brazil, India and Russia. The company will also apply the increase in capital to finance new content initiatives, as well as accelerating the development of its sophisticated SAAS technology. This technology enables video creators and brands to build and engage with desired audiences online.

This investment continues WPP’s strategy of strengthening the Group’s capabilities in digital media and in content development that goes beyond traditional advertising.

WPP’s digital revenues were well over US$5 billion in 2012 and represented 33% of total Group revenues of US$16.5 billion. The Group is targeting 35-40% of revenues for digital over the next five years.

Within WPP, its operating company WPP Digital, run by Mark Read, develops new digital services, provides common data and technology platforms for WPP clients and agencies and coordinates relationships with leading digital media and technology companies. WPP Digital consists of an agency group, a technology group and a ventures group. It also fosters partnerships with outside technology partners and nurtures digital thought leadership across WPP. WPP Digital’s content generation partners include Say Media and VICE Media. Fullscreen will be aligned with WPP Digital.

In content development, GroupM Entertainment oversees the branded content operations for the agencies comprising GroupM, WPP’s media investment management company. WPP has also invested in The Weinstein Company, MRC, SFX Entertainment, the leading global platform for electronic dance music events, and Imagina, based in Spain.

WPP Ventures is located in Silicon Valley and run by Tom Bedecarré, Chairman of AKQA. WPP Ventures focuses on new digital startups which present strategic, knowledge or training opportunities for WPP clients and its people.

The investment is being made through WPP Ventures, based in Silicon Valley and run by President Tom Bedecarré. He is also Chairman of AKQA. WPP Ventures explores early-stage investments in new technology companies that offer innovative solutions to WPP clients and strengthen the capabilities of WPP.

Headquartered in San Francisco, Muzy was launched in 2011 by its cofounders, CEO Andrew Chen and CTO Matt Rubens. Like many web publishing startups, Muzy currently employs less than 10 people. Muzy will use the investment proceeds to further scale the engineering team and build out the suite of creative publishing tools for the Muzy platform. It offers more than 50 mobile publishing tools and a global network for sharing content and is a Top 100 photo app in 70+ countries.

The investment by WPP Ventures continues WPP’s strategy of strengthening the Group’s capabilities in digital media and faster growing sectors. WPP’s digital revenues were well over US$5 billion in 2012 and represented 33% of total Group revenues of US$16.5 billion. The Group is targeting 35-40% of revenues for digital in the next five years.

The ad, which is airing in both 60 second and 40 second formats, follows the launch spot in the campaign, ‘Dave’, which launched in February of this year.

The TVC was created by Phillip Meyler and Darren Keff, the creative director was Justin Tindall. ThirtyTwo of Pulse Films directed the ad.

The work is supported by a national outdoor campaign, which brings to life insights around the familiar McDonald’s products which people love: the Big Mac, Fries, and Chicken McNuggets. The campaign was led by Justin Tindall as Creative Director, and Lance Crozier, Head of Art. The food photography was by Jason Lowe.

TV Credits:
Client McDonald’s
Creative agency Leo Burnett
Copywriter Phillip Meyler, Darren Keff
Art director Phillip Meyler, Darren Keff
Creative Director Justin Tindall
Media agency OMD
Planner (media agency) Grace Cowey
Production Company Pulse
Director ThirtyTwo
Production CompanyProducer Mark Harbour
Agency Producer Graeme Light
EditorPaul Watts/ The Quarry
Post-production MPC
Audio post-production 750MPH  Recording Studios

Print Credits:

Creative Director  JustinTindall
Head of Art  Lance Crozier
Photographer  Jason Lowe

Exposure:

National TV (60” and 40”), national outdoor

The announcement was made by Rupert Day, CEO of Joule parent company tenthavenue, a WPP media network dedicated to delivering specific audiences and outcomes to clients. Day added that Rosen will report to him and that his new role is effective immediately.

Joule currently operates in four out of the seven largest mobile markets globally. Day said the executive appointments announced today are designed to build Joule’s reputation and operations to better serve a client roster that includes Unilever, Paramount Pictures and AT&T, among others.

“I’m very excited that Daniel is taking over this extremely important role,” Day said in making the announcement. “His experience, enthusiasm and professionalism make him absolutely the right person to lead Joule”

Rosen has served as CEO of Joule in Europe, the Middle East, and Africa (EMEA), since March of 2012. Prior to joining Joule he worked at digital agency AKQA, where he co-founded and led the company’s global mobile division for eight years. At Joule, he succeeds Michael Collins, who left the company earlier this month.

“I am delighted to accept this new global challenge,” Rosen said. “There has never been a more exciting time to work in mobile or be part of the Joule team. We’re a business that is tailor made for the next phase of the digital era and I’m looking forward to working with our uniquely talented global teams.”

Joule also announced significant appointments in the U.S. designed to promote growth and expand services.

Michael Lieberman, currently a Group Director in Joule’s New York office, and Greg Crockart, a Group Account Director with the company’s Los Angeles operation, were named to the new positions of co-presidents of Joule U.S. Both will report to Rosen and will be integral members of Joule’s global management team.

“We’re extremely fortunate to have the depth of talent that allows us to make these key appointments that will continue to drive Joule forward, both geographically and in terms of a continually developing offer from within,” said Day.

Lieberman will oversee all of Joule’s operations in the New York office and drive the agency’s growth on the East Coast. Since joining Joule four years ago he has contributed significantly to the success of the New York office and will continue to build on strong client relationships including AT&T and Dell. Prior to joining Joule, he worked as Vice President of Account Development and Strategy for The Hyperfactory.

In Los Angeles, Crockart will oversee all of that office’s operations while working to drive agency growth on the West Coast. He joined Joule in 2011 after working in a number of senior roles at agencies including Flytxt, Buongiorno and AKQA.

“Marketplace results are what we come to the office for every day and serve as the ultimate validation of our endeavor,” said Conill President Carlos Martinez. “This honor underscores a true team effort from everyone at our shop, P&G’s Tide brand team and our terrific partners at SMG.”

Combining television, interactive, out-of-home and retail advertising, “Mi Tide” connected with consumers of varying Latino ethnicities and acculturation levels to further elevate the brand’s leadership position in the segment. Rich with powerful insights, the creative execution of the effort leveraged family-oriented storylines, such as the relationship of in-laws of a Mexican family; a Cuban family portraying what a Sunday could be like in a Cuban household; and an Argentine mother with her acculturated U.S.-born daughter finding themselves in the middle of a culture clash.

“‘Mi Tide’ is a heartwarming and powerful example of a total market approach in practice,” said Monica Gadsby, CEO Latin America and US Multicultural, SMG. “We were thrilled to work closely with Conill on this campaign and delighted that it was recognized last night.”

Effies honor the most significant achievement in marketing communications: ideas that work.

Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand’s success.

Photo L-R: Ludwig Ortiz, Strategic Planning Director; Beatriz Del Amo, Client Services Director and Rafael Ramirez, VP/Creative Director

During the RTL noon Magazin ‘Punkt 12′ they presented the weather, highlighting the cold temperatures of the next few days – and in this way they heightened awareness for the life-threatening situation faced by homeless people. The idea was convincing: the campaign was the fourth most successful in the whole competition and Saatchi & Saatchi Germany ranked #3 among the national agencies in the current ADC 2013 Creative Ranking. ‘Days of Hope’ received two gold awards in the categories Promotion/Action and PR, one silver award in Media and two bronze nails for Film and Branded content.

In addition, Saatchi & Saatchi also won one bronze nail for the campaign ‘Großes Kino’ (Big Cinema) created for the Toyota Auris Hybrid in the Dialogue Marketing/Dialogue Broadcast category.

With this outstanding result at the ADC Saatchi & Saatchi Germany continues the success story in 2013. Recently the German creatives convinced on the international stage: at The New York Festival International Advertising Awards and the Clio Awards they won a total of eight commendations.

In competition with 360 entries from 24 countries and 100 agencies, the award came in the Media Engagement category for the viral video titled “One Photo a Day In the Worst Year of My Life”.

The time-lapse viral video kicked off the campaign against domestic violence and quickly spread via social networks, hitting 3 million views on YouTube in less than a week. Having received widespread media coverage by local, regional and international outlets, the video sparked an extensive online debate concerning the issue of domestic violence. By taking local action, Saatchi & Saatchi Belgrade managed to unravel the pressing nature of this issue on a global scale and turn an individual call for help into a universal call for action.

Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.

With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent on site each month. On mobile, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day. Its tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! is expected to grow Yahoo!’s audience by 50 percent to more than a billion monthly visitors, and to grow traffic by approximately 20 percent.

The deal offers unique opportunities for both companies. Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance the user experience.

Total consideration is approximately $1.1 billion, substantially all of which is payable in cash.

“Tumblr is redefining creative expression online,” said Yahoo! CEO Marissa Mayer. “On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands – established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday.”

“I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of the creator. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve ever worked with,” continued Mayer. “David’s respect for Tumblr’s community of creators is awesome. I’m absolutely delighted to have him join our team.”

David Karp, CEO of Tumblr, addressed the Tumblr community, “Our team isn’t changing. Our roadmap isn’t changing. And our mission — to empower creators to make their best work and get it in front of the audience they deserve — certainly isn’t changing. But we’re elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from.”

The transaction, which is subject to customary closing conditions, is expected to close in the second half of the year.

This year, Cannes Lions is proud to honour YouTube CEO Salar Kamangar, who leads the video community that 1 billion people across the globe use to access information, share video, and shape culture.

Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform.  Under his leadership, YouTube’s site design and its investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube’s usage has been increasing at tremendous rates, to six billion hours of video watched each month, a 50% increase over the past year. YouTube has also launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the last year.

Philip Thomas, CEO of Cannes Lions says, “YouTube has become a global phenomenon under Salar’s leadership. The statistics say it all: more than one billion unique users a month watch more than six billion hours of video. In 2011, YouTube had more than one trillion views – a simply staggering statistic. But YouTube is more than a formidable communications tool of everyday life. YouTube has become a key way for people throughout the world to share their cultures and stories, helping us understand and connect with one another. And for businesses, YouTube is enabling the next generation of great channels, similar to how cable systems enabled the emergence of modern TV programming and advertising. In the coming years, YouTube will surely become ever-more important to content-creators and advertisers the world over, and so Cannes Lions is delighted to recognise Salar’s achievements and present him with the Media Person of the Year award.”

Salar Kamangar says, “Content creators and advertisers alike are building successful YouTube channels that tap into a global community of fans, with more than one million of these channels now earning revenue. I’m delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video.”

Google’s ninth employee, Salar’s early roles at Google included drafting its first business plan, starting its early legal and finance functions, and helping to found Google’s product team. While leading product management for Google’s advertising and monetisation products, Salar and his engineering partner designed and launched AdWords, helping the program grow into a business generating billions of dollars a year. Salar also led product management teams for Google’s web applications, including Gmail and Docs. Salar earned his bachelor’s degree in biological sciences with honours from Stanford University.

Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday 19 June in the Palais des Festivals, Cannes, France.

Previous recipients of the Media Person of the Year Award include, Jack Dorsey, Creator, Co-Founder and Executive Chairman of Twitter; Eric Schmidt, Executive Chairman of Google; Mark Zuckerberg, Founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings; Sumner Redstone, Chairman and CEO of Viacom; and Gerald Levin, CEO of AOL Time Warner.