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	<title>Media News International</title>
	<link>http://www.mnilive.com</link>
	<description>Pulse of Media Industry</description>
	<lastBuildDate>Fri, 12 Mar 2010 05:27:04 +0000</lastBuildDate>
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		<title>Display Advertising in Europe getting more eyeballs</title>
		<description><![CDATA[London : comScore, Inc. has announced the release of a report entitled “How Online Advertising Works: Whither the Click in Europe?” that highlights the latent view-through impact of online advertising based on numerous advertising effectiveness studies conducted across European markets. The report, based on results from nearly 20 studies conducted by comScore in Europe, revealed [...]]]></description>
		<link>http://www.mnilive.com/2010/03/display-advertising-in-europe-getting-more-eyeballs/</link>
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		<title>Discovery Names Luis Silberwasser International Head of Content</title>
		<description><![CDATA[Silver Spring  scovery Communications has announced the appointment of Luis Silberwasser to the new role of International Head of Content for Discovery Networks International (DNI), reporting to Mark Hollinger, President and CEO of the division. The International Head of Content role is being created to accelerate DNI&#8217;s ratings success across the company&#8217;s global channel [...]]]></description>
		<link>http://www.mnilive.com/2010/03/discovery-names-luis-silberwasser-international-head-of-content/</link>
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		<title>BBC Trust to carry out two service reviews</title>
		<description><![CDATA[The BBC Trust has announced that it is planning to carry out two service reviews of BBC radio in 2010. The first will look at Radio 3, Radio 4 and Radio 7; the second will assess Radio Wales, Radio Cymru, Radio Ulster/Foyle, Radio Scotland, Radio nan Gaidheal and English local radio.
The reviews are part of [...]]]></description>
		<link>http://www.mnilive.com/2010/03/bbc-trust-to-carry-out-two-service-reviews/</link>
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		<title>SOBeFiT Magazine announces Fittest Person of the Year Contest</title>
		<description><![CDATA[Miami : The 2010 Fittest Person of the Year Contest is officially open for registration. Health and fitness enthusiasts across the United States could win more than $65,000 in prizes, be flown to Miami to meet Marta Montenegro and gain national exposure by being featured in SOBeFiT Magazine. Registration closes April 30, 2010.
“This contest is [...]]]></description>
		<link>http://www.mnilive.com/2010/03/sobefit-magazine-announces-fittest-person-of-the-year-contest/</link>
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		<title>Sarah Leach Named Director of Strategy, MediaCom US</title>
		<description><![CDATA[MediaCom has announced that Sarah Leach has joined the agency in the newly created position of Managing Partner, Director of Strategy, MediaCom US.
In this role, Leach will oversee the development of MediaCom’s communications and strategic planning practice. She will also work in partnership with Jeff Totaro, Director of Strategy, MediaCom North America, to ensure that [...]]]></description>
		<link>http://www.mnilive.com/2010/03/sarah-leach-named-director-of-strategy-mediacom-us/</link>
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		<title>VOA Launches Pre-Election Programming to Sudan</title>
		<description><![CDATA[Washington : The Voice of America (VOA) has launched special broadcasts to Sudan and created a content-rich website on elections more than a month before Sudanese are to vote in the country’s first free presidential contest since 1986.
“The people of Sudan suffered through years of civil war. Now, they’re getting a chance to vote in [...]]]></description>
		<link>http://www.mnilive.com/2010/03/voa-launches-pre-election-programming-to-sudan/</link>
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		<title>David Leonard Promoted to President, COO of DDB Canada</title>
		<description><![CDATA[Vancouver :Frank Palmer, Chairman and CEO of DDB Canada, has announced that David Leonard has been promoted to President and Chief Operating Officer (COO) of DDB Canada. He was previously President of DDB Canada&#8217;s Toronto office. 
&#8220;David&#8217;s promotion recognizes his many achievements, his long-standing dedication and loyalty to DDB, as well as his important role in [...]]]></description>
		<link>http://www.mnilive.com/2010/03/david-leonard-promoted-to-president-coo-of-ddb-canada/</link>
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		<title>Point of View Communications Wins Two ADDY Awards</title>
		<description><![CDATA[Santa Clarita : Point of View Communications earned an Award of Distinction and Award of Excellence in the advertising industry&#8217;s esteemed ADDY® Awards competition sponsored by the Los Angeles North chapter of the American Advertising Federation. Awards were announced at the annual event held on March 7 in Granada Hills.
&#8220;Credit for our award-winning work goes [...]]]></description>
		<link>http://www.mnilive.com/2010/03/point-of-view-communications-wins-two-addy-awards/</link>
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		<title>Ed Gordon Returns to BET Networks&#8217; News Division</title>
		<description><![CDATA[New York :Award-winning broadcast journalist, Ed Gordon will make his return to BET Networks&#8217; news division. Gordon, a well seasoned anchor, reporter, interviewer, radio host and Emmy Award-winning broadcaster will join the network for a variety of news programs and specials. Gordon&#8217;s return bolsters the news division&#8217;s roaster which includes correspondents Jeff Johnson, Andre Showell [...]]]></description>
		<link>http://www.mnilive.com/2010/03/ed-gordon-returns-to-bet-networks-news-division/</link>
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		<title>USA TODAY launches Yankees Yearbook keepsake edition</title>
		<description><![CDATA[McLean : A special tabloid-sized edition of USA TODAY devoted to the reigning World Series champion New York Yankees hits newsstands today. The USA TODAY Yankees Yearbook keepsake edition is a fan’s must-have preview for the upcoming season as the Yankees chase their 28th World Series title. This keepsake edition is a Yankee fan’s required [...]]]></description>
		<link>http://www.mnilive.com/2010/03/usa-today-launches-yankees-yearbook-keepsake-edition/</link>
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