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Adform and Mindshare Document the Major Impact of Banner Ads !

Copenhagen : Traditional Internet advertising is based on registering impact according to the maxim 'last click wins'. This method is still the most applicable, but a new and advanced way of measuring effect provides a far more accurate picture of consumer behaviour. Path-to-Conversion, from the digital marketing company Adform, now makes it possible to see all the actions a user performs before... 
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