Home » Posts tagged with "Clickthrough Rates"
Mobile Banners Continue to Boast High Click Rates
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Mobile ads have been noted for their higher engagement compared to display ads viewed on the desktop, and many industry-watchers chalk that engagement up to novelty. Internet users have been inundated with display ads for years, but on mobile, the thinking goes, viewing and clicking on ads is a newer, and perhaps more exciting, activity.
If...
Paid Search Clickthrough Rates Up Year Over Year
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US companies spend more on search than on any other online ad format. This year, eMarketer predicts, US search ad spending will account for almost half of total online advertising spending.
Findings from online ad management platform provider Marin Software suggest paid search advertisers could see better return on that investment this...